This PPT contains the study regarding the Poland import stats and Inida's export. in this we have selected a product which can be exported to Poland from India and a bit about the marketing plan

1. C
INTERNATIONAL
MARKETING
(POLAND)
Presentation By
Amey Naik (89)
Niraj Patel (93)
Prashant Thakur (99)
Dheeraj Walzade (120)

2. About Poland
• Urban : Rural population (60:40)
• Gender ratio M/F is (48:52)
• The Average Income is ₹ 12,28,890
• Average Temperature: 8 degree Celsius
• Average Sunlight: 7-8 Hours
• Internet Coverage 65%

3. About Poland Market
• Fastest growing economy in Europe. (3%)
• Rising Salaries and people are quite young which is favourable for Consumption Sector.
• Polish are use to shopping 7days a week at any time (Day/Night).
• Polish are habitual of buying on Credit
• Consumer durable loan growth 5.5%;
• Mortgage Loan Growth 11.11%

4. Product Selection Statistics
• Among total imports of Poland, Textile comprises of 5.34%
• Among total exports of India, Textile comprises of 13.77%
• Poland Imports only 6.4% of Textile from India among total Textile imports viz. 0.2% of total
imports
Sector Selected: Textile
Product: Pashmina Shawl

5. Pashmina Shawl
Pashmina, popularly known as ‘Cashmere’, is well known for its
fineness, warmth & softness. It is luxurious, softer and warmer than
superfine merino wool. The word pashmina is originated from a word
‘pashm’ means ‘soft gold’ in local language. India produces about 40-50
tones of fiber annually. The fiber is mostly used for preparing shawls
with designs by the artisans of J&K and Himachal.

6. PRODUCTION
• The world-wide total production of pashmina fiber is about 10000-
15000 tons/annum.
• The major fiber producing countries are China, Mongolia, Iran,
Afghanistan, Pakistan, Nepal and India.
• In India, two pashmina producing goat breeds are found i.e.
Changthangi and Chegu. Changthangi breed is domesticated in Ladakh
region of Jammu and Kashmir and Chegu in Lahul and Spitti and
Kinnaur region of Himachal Pradesh.

7. Pricing
• As Pashmina shawl is manufacture in only Kashmir it has a large demand world wide.
• Pricing Strategy: Premium

8. Promotion
 Television
 Press
 Mail
 In Transportation Venues
 Web-
 Events

9. Distribution
1)Through Retail Stores-
Hypermarkets and Standalone stores
2)Through Distance Selling-
Most Popular Forms of Direct Marketing
Through E-Business
3)Strategic Alliances-
Tie-ups with premium brand outlets

10. Thank you!!!