HANDLOOM INDUSTRY BY:- NELLI KISHORE KUMAR SATYA PAL ALOK SINGH B.RAMA KRISHNA
Handlooms•Oldest and most conventional method of weaving.•Specialized and value added fabric.•Slow speed.•Not fit for commercial manufacturing.
Sector overview The handloom sector occupies a distinct and unique place in the Indian economy, besides being the largest generator of non-farm rural employment. The handloom industry is largely household based, carried out with labour contributed by the entire family. It is dispersed, spread across thousands of villages and towns in the country. Along with the artistry of weavers, the Indian handloom industry demonstrates the richness and diversity of Indian culture. The sector, which employs about 4.3 million people , is the second largest employment provider for the rural population in India after agriculture.
The sector accounts for 14.9% of the total cloth produced in the country (excluding wool, silk, hosiery and khadi)and have the largest infrastructure with 2.3 million weaving looms. The total handloom cloth production in India reached 6.7 billion sq. m in 2010-11, registering a growth rate of 2.3%. Handloom industry in India is best known for its distinctiveness, style, traditionalism and modern technology. Each and every state in India has the capability of boasting innovative printing, weaving, needlework and designing trends.
Kozhicode, Palghat &Trichur Tamil Nadu - Arrupukottai, Anakaputhur, Arani, Arokonam, Ayya mpettai, Andipatti & Bhawani
GLOBAL SCENARIO OF HANDLOOM INDUSTRY The global Handloom industry is expected to growth to about $700billion by this year. hardly five years after the expiry of MFA(multi fibre arrangement) of the firms with strong capabilities will gain in the global trade of handloom and apparel . Abolishment of quotas has presented the buyers with an option to source from the most efficient and cost effective vendors and countries for suppliers it has opened the stiff global competition driven by low costs and new legislation.
SAARC COUNTRIES A Group of Experts on Joint Ventures in Handicrafts and Cottage Industries was established in 1991. The Group has selected six sectors namely: hand knotted carpets, beekeeping and honey production, handloom textile products. They contributed in regarding development of marketing and export promotion, design development, procurement and supply of certain raw material, skill up gradation and transfer of technology.
INDIAN SCENARIO OF HANDLOOM INDUSTRY The Textile industry occupies a unique place in our country. One of the earliest to come into existence in India, it accounts for 14.9% of the total Industrial production, contributes to nearly 30% of the total exports and is the second largest employment generator after agriculture. Today, Indias textile sector comprises four important segments: • Modern textile mills • Independent Power looms • Handlooms and • Garments
MAJOR PLAYERS OF HANDLOOM INDUSTRY All India handloom apparels pvt ltd HP state handicrafts and handloom corporation ltd Handloom export promotion council Institute of handloom and textile technology National handloom development corporation ltd Nirmal handloom house pvt ltd Tamilnadu handloom weavers cooperative society ltd The handicraft and handlooms export corporation of India ltd
MARKETING STRATEGIES OF HANDLOOM INDUSTRYThree broad categories, it can be used focus area: Short term strategy: Improve in Marketing and Market Development. Mid term Strategy: Product development. Long Term Strategy: Process Development.(Marketing strategy based on 4Ps marketing mix).
MARKET POTENTIAL OF HANDLOOM INDUSTRYThe handloom Industry is the largest industry interms of employment, but in monetary terms itmay not be having such importance.38lakhhandlooms giving employment to about 65lakhfamilies; but contributing only 13% of our Textileproduction.When considering the foreign exchangeearnings, it has considerable below over othersectors of the industry because; it amounts tobetween Rs.3000crores to Rs.3500crores perannum.
MAJOR EXPORT DESTINATIONS Handloom export promotion council (HEPC) is a legal body constituted under The Ministry of Textiles, Government of India to promote the exports of all handloom products like fabrics, home furnishings, carpets and floor coverings etc. The handloom industry mainly exports fabrics, bed linen, table linen, toilet and kitchen linen, towels, curtains, cushions and pads, tapestries and upholstery’s, carpets and floor coverings etc. The export of handloom products increased from US$ 116.7 million in 2009-10(April-September) to US$156.3 million in 2010-11, registering a growth of 34%.
The US, UK, Germany and Japan are the majorimporters of Indian handloom products.•Japan had been importing textile productsprimarily from China, but recently the focus hasshifted to India, primarily due to its preferencefor handloom products in Silk, Flex and Jute.•Some of the leading international players thatimport Indian handloom products includeIKEA, Wal-mart, Target Corporation, Habitatand Town and Country Linen.
Major competitors of Indian Handloom Industry US Textile Industry UK Textile Industry - the textiles and the clothing industry is the 9th largest manufacturing sector, and has a turnover of 17.7 billion per year. China’s Textile Industry.
SWOT AnalysisSTRENGTHS:- The Apparel Industry is one of largest foreign revenue contributor and holds 12% of the countrys total export. Growing Economy and Potential Domestic and International Market. Abundant Raw Material availability that helps industry to control costs and reduces the lead-time across the operation.WEAKNESS:- There is Declining in Mill Segment. Infrastructural Bottlenecks and Efficiency such as, Transaction Time at Ports and transportation Time.
Opportunities: Large, Potential Domestic and International Market. Elimination of Quota Restriction leads to greater Market Development. Greater Investment and FDI opportunities are available.THREATS:- Competition from other developing countries, especially China. To make balance between price and quality. Elimination of Quota system will lead to fluctuations in Export Demand.