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BI on the Road: The iPad and All Things Mobile




Colin White, BI Research
Northwest BI Summit
Grants Pass, Oregon, July 2010
Topics


 ‣ The Mobile Computing Marketplace

 ‣ The Business Use of Mobile Computing

 ‣ The Role of the Apple iPad in Mobile BI




                        Copyright © BI Research, 2010   2
The Hardware


                           ‣ 5 billion cell phones by YE 2010;
                             1 billion will have mobile
                             broadband
                           ‣ RIM has sold over 100 million
                             blackberries & has 42% of the
                             US smartphone market
                           ‣ Apple has sold over 51 million
                             iPhones and has 24% of the US
                             smartphone market
                           ‣ Google’s Android OS has 13% of
                             the US smartphone market
                           ‣ Apple has sold over 3 million
                             iPads

               Copyright © BI Research, 2010                     3
What About Microsoft?




                  Copyright © BI Research, 2010   4
Gartner Mobile Predictions: December 2009

 ‣   According to Gartner’s PC installed base forecast, the total
     number of PCs in use will reach 1.78 billion units in 2013

 ‣   Gartner’s smartphone installed base estimates indicate the
     number of smartphones in use will reach 1.32 billion units in 2013

 ‣   By 2013, the combined installed base of smartphones and
     browser-equipped enhanced phones will exceed 1.82 billion units




                            Copyright © BI Research, 2010                 5
Topics

 ✓ The Mobile Computing Marketplace

 ‣ The Business Use of Mobile Computing

 ‣ The Role of the Apple iPad in Mobile BI




                        Copyright © BI Research, 2010   6
Business Use of Mobile Computing




                  Copyright © BI Research, 2010   7
Plans for Mobile Applications on SmartPhones




                   Copyright © BI Research, 2010   8
Mobile Application Deployment Plans




                   Copyright © BI Research, 2010   9
Build versus Buy




                   Copyright © BI Research, 2010   10
Barriers to Using Mobile Computing




                   Copyright © BI Research, 2010   11
What is the Role of Mobile BI? Front-Office Example

  Type of Information Worker?
   • Information producer? No
   • Information collaborator? Maybe
     – collaborative feedback
     – collaborative decision making
   • Information consumer? Yes (e.g., salesperson)
  Information retrieval?
   • Information about a customer
   • Customer order history and status
   • Product information and inventory levels
  Mobile dashboards?
   • Sales analysis (slide/dice, drill up/down/across)
  Alerting?
   • Urgent customer or sales situation
                                                         12
Topics

 ✓ The Mobile Computing Marketplace

 ✓ The Business Use of Mobile Computing

 ‣ The Role of the Apple iPad in Mobile BI




                        Copyright © BI Research, 2010   13
Which Would You Use and For What?




      Source: goffconcepts.com




                                 Copyright © BI Research, 2010   14
Apple iPad Pros and Cons
 ‣ Pros
   • SmartPhone operating system (fast and easy to use)
   • Excellent touch screen, lightweight and good battery life (> 10hrs)
   • Cost-effective 3G support
   • Location aware
   • Automatic backup
   • Easy calendar and mail synchronization
   • Great for viewing PDF, image, video and presentation files

 ‣ Cons
   • SmartPhone operating system (file system not visible; coming with iOS 4)
   • No multitasking (coming with iOS 4)
   • Fonts cannot be added or updated
   • Limited external VGA (including Safari) and USB support (printing possible
     via 3rd party software)
   • No camera support
   • Computer required to manage the device
   • Touch screen typing can be tiring (use bluetooth keyboard)
   • Poor integration with MobileMe
                              Copyright © BI Research, 2010                       15
The Death of the Netbook?




                  Copyright © BI Research, 2010   16
Apple iPad Internet Usage




                   Copyright © BI Research, 2010   17
Mobile BI on the iPad: MicroStrategy Mobile


‣ Supports iPad, iPhone &
  Blackberry
‣ Several pre-defined analytical
  applications
‣ Employs MicroStrategy
  Intelligence Server
‣ Free Mobile BI Suite
  • 25 free named user licenses
  • Free named full development
    and MicroStrategy end-user
    licenses (2 of each)

‣ Server restricted to 1CPU
‣ Excellent MicroStrategy free
  BI library in Apple App store

                            Copyright © BI Research, 2010   18
MicroStrategy BI Library




                    Copyright © BI Research, 2010   19
SAP BusinessObjects Explorer for iPad Demo



‣ Supports iPad and iPhone
‣ Free download from Apple
  App Store
  • Pre-built demos using SAP
    demo server
  • Can build your own demo
    with data uploaded to SAP
    BI OnDemand
  • Can also be used to access
    corporate Explorer server
‣ Supports iPad VGA output
  adapter
‣ Results can be e-mailed


                                 Copyright © BI Research, 2010   20
MeLLmo RoamBi


‣ Supports iPad & iPhone
‣ Visualizer application is free
‣ RoamBi Lite connects to CSV,
  Excel, HTML, Salesforce and is
  free for a single SaaS user
‣ RoamBi Pro adds support for
  Google Docs and multiple SaaS
  users for $99/user/year (min 5)
‣ RoamBi ES3 adds support for
  IBM Cognos, MS Reporting
  Services, SAP BusinessObjects,
  etc. starts at $795 per user (min.
  50) for on-premises license


                             Copyright © BI Research, 2010   21
Other BI Products for the Apple iPad

 ‣ Actuate BIRT OnDemand and BIRT Mobile Viewer
 ‣ Oracle Siebel CRM
 ‣ Pentaho iPad Plug-In
 ‣ QlikTech QlikView for the iPad
 ‣ SAS Mobile Platform




                          Copyright © BI Research, 2010   22
Collaboration on the iPad: TeamViewer




                   Copyright © BI Research, 2010   23
Discussion: Which Device When and For What?




 Information producers?

 Information collaborators?

 Information consumers?




                          Copyright © BI Research, 2010   24

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BI on the Road: The iPad and All Things Mobile

  • 1. BI on the Road: The iPad and All Things Mobile Colin White, BI Research Northwest BI Summit Grants Pass, Oregon, July 2010
  • 2. Topics ‣ The Mobile Computing Marketplace ‣ The Business Use of Mobile Computing ‣ The Role of the Apple iPad in Mobile BI Copyright © BI Research, 2010 2
  • 3. The Hardware ‣ 5 billion cell phones by YE 2010; 1 billion will have mobile broadband ‣ RIM has sold over 100 million blackberries & has 42% of the US smartphone market ‣ Apple has sold over 51 million iPhones and has 24% of the US smartphone market ‣ Google’s Android OS has 13% of the US smartphone market ‣ Apple has sold over 3 million iPads Copyright © BI Research, 2010 3
  • 4. What About Microsoft? Copyright © BI Research, 2010 4
  • 5. Gartner Mobile Predictions: December 2009 ‣ According to Gartner’s PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013 ‣ Gartner’s smartphone installed base estimates indicate the number of smartphones in use will reach 1.32 billion units in 2013 ‣ By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units Copyright © BI Research, 2010 5
  • 6. Topics ✓ The Mobile Computing Marketplace ‣ The Business Use of Mobile Computing ‣ The Role of the Apple iPad in Mobile BI Copyright © BI Research, 2010 6
  • 7. Business Use of Mobile Computing Copyright © BI Research, 2010 7
  • 8. Plans for Mobile Applications on SmartPhones Copyright © BI Research, 2010 8
  • 9. Mobile Application Deployment Plans Copyright © BI Research, 2010 9
  • 10. Build versus Buy Copyright © BI Research, 2010 10
  • 11. Barriers to Using Mobile Computing Copyright © BI Research, 2010 11
  • 12. What is the Role of Mobile BI? Front-Office Example  Type of Information Worker? • Information producer? No • Information collaborator? Maybe – collaborative feedback – collaborative decision making • Information consumer? Yes (e.g., salesperson)  Information retrieval? • Information about a customer • Customer order history and status • Product information and inventory levels  Mobile dashboards? • Sales analysis (slide/dice, drill up/down/across)  Alerting? • Urgent customer or sales situation 12
  • 13. Topics ✓ The Mobile Computing Marketplace ✓ The Business Use of Mobile Computing ‣ The Role of the Apple iPad in Mobile BI Copyright © BI Research, 2010 13
  • 14. Which Would You Use and For What? Source: goffconcepts.com Copyright © BI Research, 2010 14
  • 15. Apple iPad Pros and Cons ‣ Pros • SmartPhone operating system (fast and easy to use) • Excellent touch screen, lightweight and good battery life (> 10hrs) • Cost-effective 3G support • Location aware • Automatic backup • Easy calendar and mail synchronization • Great for viewing PDF, image, video and presentation files ‣ Cons • SmartPhone operating system (file system not visible; coming with iOS 4) • No multitasking (coming with iOS 4) • Fonts cannot be added or updated • Limited external VGA (including Safari) and USB support (printing possible via 3rd party software) • No camera support • Computer required to manage the device • Touch screen typing can be tiring (use bluetooth keyboard) • Poor integration with MobileMe Copyright © BI Research, 2010 15
  • 16. The Death of the Netbook? Copyright © BI Research, 2010 16
  • 17. Apple iPad Internet Usage Copyright © BI Research, 2010 17
  • 18. Mobile BI on the iPad: MicroStrategy Mobile ‣ Supports iPad, iPhone & Blackberry ‣ Several pre-defined analytical applications ‣ Employs MicroStrategy Intelligence Server ‣ Free Mobile BI Suite • 25 free named user licenses • Free named full development and MicroStrategy end-user licenses (2 of each) ‣ Server restricted to 1CPU ‣ Excellent MicroStrategy free BI library in Apple App store Copyright © BI Research, 2010 18
  • 19. MicroStrategy BI Library Copyright © BI Research, 2010 19
  • 20. SAP BusinessObjects Explorer for iPad Demo ‣ Supports iPad and iPhone ‣ Free download from Apple App Store • Pre-built demos using SAP demo server • Can build your own demo with data uploaded to SAP BI OnDemand • Can also be used to access corporate Explorer server ‣ Supports iPad VGA output adapter ‣ Results can be e-mailed Copyright © BI Research, 2010 20
  • 21. MeLLmo RoamBi ‣ Supports iPad & iPhone ‣ Visualizer application is free ‣ RoamBi Lite connects to CSV, Excel, HTML, Salesforce and is free for a single SaaS user ‣ RoamBi Pro adds support for Google Docs and multiple SaaS users for $99/user/year (min 5) ‣ RoamBi ES3 adds support for IBM Cognos, MS Reporting Services, SAP BusinessObjects, etc. starts at $795 per user (min. 50) for on-premises license Copyright © BI Research, 2010 21
  • 22. Other BI Products for the Apple iPad ‣ Actuate BIRT OnDemand and BIRT Mobile Viewer ‣ Oracle Siebel CRM ‣ Pentaho iPad Plug-In ‣ QlikTech QlikView for the iPad ‣ SAS Mobile Platform Copyright © BI Research, 2010 22
  • 23. Collaboration on the iPad: TeamViewer Copyright © BI Research, 2010 23
  • 24. Discussion: Which Device When and For What? Information producers? Information collaborators? Information consumers? Copyright © BI Research, 2010 24