Ancestry Microstrategy World 2015 Presentation
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Ancestry Microstrategy World 2015 Presentation. Creating beautiful mobile apps with Microstrategy Mobile
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Ancestry Microstrategy World 2015 Presentation
- 1. Giving Hadoop Data a Mobile Facelift Adam Davis – Manager, Data Visualization January 27, 2015 – Microstrategy World – Las Vegas, NV David Sanders – Sr. Manager Data Warehousing & Visualization
- 2. Agenda I. About Ancestry II. Changing Times III. Microstrategy Mobile BI IV. Demos V. Tips and Tricks
- 3. 3
- 4. World’s largest online family history resource 4 Approx. 2.7 million paid subscribers across all family history sites
- 5. Data drives our business 5 ● 15 billion digitized historical records ● 60 million family trees ● 6 billion profiles ● 200 million sharable photos, documents and written stories ● 10 petabytes of data
- 7. ●Digitized historical content ●Tech and product experience 7
- 8. 8 ●Digitized historical content ●Tech and product experience ●AncestryDNA
- 9. ●Digitized historical content ●Tech and product experience ●AncestryDNA ●Consumer engagement 9
- 10. Changing Times Technology Shifts that Impacted Reporting 10
- 11. Old Data Warehouse Architecture Used to be a ‘Microsoft Shop’ 11 Replicated Databases Text Files and Other Sources Data Warehouse
- 12. Major Technology Changes ●Executive challenge to become a data driven org ●Required changes to existing technology and future growth 12
- 13. Current Data Warehouse Architecture 13 Replicated Databases Text Files Other Sources Data Warehouse Cluster
- 14. Big Data Findings with Reporting ●Lots of data being captured. ●Use any available means for exploratory reporting. ●Start Small. Work out from there. ●Build apps only on supported ETL Pipelines. 14
- 15. Microstrategy Mobile BI The Most Fitting Solution 15
- 16. Why go mobile? ● We aren’t a retail business & we don’t have a sales force. ● Most case studies seem to fit into these two categories. 16
- 17. Our Mobile Use Case ● Executive challenge to become a data driven org ● Mobile upper management team ● Expanding international organization ● Increase adoption and data consumption ● Phone! ● The phone is the truly mobile solution 17
- 18. BI on the phone? Really? 18 ●Resistance to BI on small screen size. ●Small form factor has its challenges. ●Not rolling purchasing iPads for org ● BYOD
- 19. Data Viz on the Phone ● Fitness apps 19
- 20. Microstrategy Mobile 20 ●Evaluated Mobile BI offerings ●Microstrategy Mobile was the best for our use case
- 21. Apps 21 Executive Summary DNA Business Ancestry App A/B Testing
- 22. Security 22 ●Certificate Server ●Certificates Installed on Device ●Mobile User License
- 25. Demo - iPad DNA App
- 26. Demo - iPhone DNA App
- 27. Transformation from iPad to iPhone ●Don’t try and build the exact same app ●Adapt to screen size ●Make good use of embedded panel stacks ●Re-use what you can 27
- 28. Mobile BI Design Tips and Tricks Things We’ve Learned Along the Way 28
- 29. No Budget? No problem ●No creative help ●No UX help ●Limited iOS help ●No problem! 29
- 30. Creative ●6 Weeks out ●Find freebies ● flaticons.net 30
- 32. iOS ● SDK re-compile ● Ask your iOS team 32
- 33. Get Started ●Use what you know ● Web Design - Adobe – Fireworks ● First apps won’t be pretty ● Build Fast & iterate often ● Take the mobile course 33
- 35. Key Takeaways ● Identify key data and always maintain pipes, regardless of the technology, for reporting. ● Users love BI apps on their mobile devices. ● Possible to create beautiful apps with limited help. ● Native Android app coming soon? 35
- 36. Questions?
- 37. Thank you David Sanders dsanders@ancestry.com Adam Davis adam.davis@ancestry.com Follow our data journey at http://blogs.ancestry.com/techroots/ LinkedIn bit.ly/davesanders LinkedIn bit.ly/adamjdavis
Editor's Notes
- Here is how we will split this. I will give an overview of Ancestry and introduce our story. Adam will go over the challenges/solutions and the successes. He’ll jump out and show exactly what we’re doing. We’ll both talk at the end about future opportunities and where we see Ancestry and MSTR Mobile going.
- Discover, preserve, and share. Interesting part is the technologies needed to manipulate the data to deliver on this mission statement.
- We are the largest online family history resource. All the sites under the Ancestry.com umbrella. 2.7 M paid subscribers
- Data is key. Eric Shoup, our Executive VP of Product says “Ancestry is a technology company that masquerades as a Family History company.” One of the best kept secrets are the technology challenges we deal with. Global content from 67 countries. Records that date back to 1370. Constantly adding an average of 2 million records daily to the 15 billion on the site. Large amount of user contributed content.
- Census records, B/M/D, newspapers, draft cards, city directories. Challenges: Diverse set of unstructured data. Borders, countries, cities change (including names). New immigrants often wanted a fresh start and they changed their names.
- Census records, B/M/D, newspapers, draft cards, city directories. Challenges: Diverse set of unstructured data. Borders, countries, cities change (including names). New immigrants often wanted a fresh start and they changed their names.
- Your DNA is the ultimate authority on your family history. Connect you with genetic cousins and break through FH walls. Prove or disprove family mysteries tied to your ethnicity. Open up new discoveries. DNA pool is over 600K and growing. Each new person adds potential connections for our users.
- Interest in shows like WDYTYA shows how universal FH is. Always improve the customer experience. Serve the right hint, right recommendation for you.
- 10+ TB day of data being logged to Hadoop.
- Security?
- Security?
- Security?