Unit 30 LO1

2. Free Sheet
• Free sheets are newspapers and magazines that are distributed daily
which are for the public to get for free. These sort of newspapers and
magazines can be obtained in central areas such as train stations and
shopping centres.
• As these are distributed for free of charge, this means that advertisers
pay for the free-sheet newspapers.
References
• http://www.pressmagmedia.com/free-distribution-press
• http://www.thefreedictionary.com/freesheet

3. Red Top Tabloid
• Red top tabloid is a type of newspaper that contains articles that relate more to soft
news than hard news.
• These type of newspapers evolve around soft news such as celebrities and scandals
whereas there is other newspapers that feature hard news like articles about war-torn
countries, politics and any attacks, massacres or killings that have occurred around the
world.
• Some information that could be featured in a red-top tabloid newspaper could be false
and misleading as some news that is within the newspaper is yet to be proven before
distribution.
• The reason as to why it is called ‘Red top tabloid’ is due to the fact that its masthead at
the top of the newspaper is red and it has a considerable amount of readers as it doesn’t
contain serious information and the information featured in the newspaper are
mainstream.
References
http://www.ldoceonline.com/dictionary/red-top

4. Broadsheet
• Broadsheet is one other type of newspaper that is printed on large sheets
of paper which features hard news in comparison to other newspapers that
contain soft news.
• Compared to a tabloid newspaper, it is half the size of a broadsheet
newspaper which means it is able to fit more stories into a large format
newspaper.
• There is at least 6 columns that go across a broadsheet newspaper that
are full of stories that contain mainly hard news rather than soft news.
References
• http://www.ldoceonline.com/Newspapers,%20printing,%20publishing-
topic/broadsheet
• http://journalism.about.com/od/trends/fl/Whats-the-Difference-Between-
Broadsheet-and-Tabloid-Newspapers.htm

5. Connotations behind the name of the publication
• The name ‘The Sun’ connotes how this newspaper is amusing when it
comes to publishing stories and the way it plays with words on their lead
story. It also symbolises how the newspaper is cheerful and joyous whilst
publishing all content they have to offer.
• Also, this connotes to the reader that ‘The Sun’ features some stories that
should be taken seriously and some which are published to make it seem
humorous to the reader.
• In addition, ‘The Sun’ connotes to the audience how it features more soft
news than hard news as it tends to add humour to its lead stories that
could be about celebrities but this reflects upon the main image that is
displayed on the front cover of the newspaper towards the audience.

6. Genre of the newspaper
• The genre of ‘The Sun’ is a tabloid newspaper due to the fact it mainly
focuses on soft news rather than hard news.
• Also, it has more stories on celebrities and gossip. It also provides many
images therefore there is more visual content than there is reading content
inside the newspaper.
• In addition, the articles aren't as long as articles that are provided in other
genres of newspapers as the newspaper is set out smaller than a
broadsheet newspaper.
• Lastly, main headlines that are featured on the front of ‘The Sun’
newspaper usually use a joke or a pun to make fun of the story that is
featured in the newspaper which means the newspaper itself isn’t taken
seriously as well as other genres of newspapers.
References
https://www.slideshare.net/Barney1995/tabloid-vs-broadsheet-15605398

7. History/facts on the newspaper
• ‘The Sun’ is part of a subsidiary company of News international called
News Group Newspapers which is owned by news Corporation Group. The
CEO of this company is Rupert Murdoch.
• ‘The Sun’ is distributed from Monday to Saturday on a tabloid format.
• It sells more copies compared to other daily newspapers in the UK because
this occurred in mid-1990s as 'The Sun' sold over 4,000,000 copies of it
issues a day.
• ‘The Sun’ was previously known as ‘The Daily Herald’ which launched on
25th January 1911, it mainly supported the Labour Party within Elections
that were occurring in the UK. This masthead discontinued in 1964 as The
Daily Herald and then re-launched as ‘The Sun’ newspaper.
References
http://www.historic-newspapers.co.uk/old-newspapers/the-sun/

8. Price
• The price of ‘The Sun’ newspaper varies as it depends
which days an issue is bought on.
• From Monday to Friday, the price of an issue of ‘The
Sun’ is 50p whereas if it is bought on Saturday, it costs
70p.
• It costs 20p more on Saturday than on other
weekdays due to the fact this will be able to bring
‘The Sun’ in line with its competitors. It will also be
able to continue its support in investment for News
UK in making print products and supporting retailers
in increasing sales value and cash margins becoming
better.
References
http://www.newsworks.org.uk/The-Sun
http://www.pressgazette.co.uk/the-sun-raises-weekend-cover-
prices-to-70p-on-saturday-and-1-on-sunday/

9. News selection- tend to focus on soft or hard news?
• The news selection in ‘The Sun’ mainly focuses on
soft news within its content, this is also known to
be called market-centred journalism.
• it is a genre that is able to mix entertainment with
certain information which is basically stories that
are based on human interest like showbiz and
relation to celebrities rather than focusing mainly
on headlines based on politics, war, the economy
and any situation that is occurring internationally.
• By ‘The Sun’ mainly focusing on soft news as its
news selection, this means that it isn’t taken as
serious and some information that is within the
content could possibly not be proven.
References
https://www.britannica.com/topic/soft-news
Through this front cover of ‘The Sun’
newspaper, it is evident as to how
‘The Sun’ focuses on soft news so
scandals that involve celebrities or
those who are members of he royal
family.

10. Codes and conventions-denotation and
connotation of Newspaper
Masthead- the denotation of the
masthead ‘The Sun’ connotes how
the red colour symbolises to the
audience that it is a red-top tabloid
newspaper and features content that
is more towards soft news rather
than hard news. It also connotes
how The Sun is happy and makes
sure their readers are satisfied with
the content they have to offer.
Main Headline/Lead Story- The
Main headline ‘Save Our Bacon’
connotes that ‘The Sun’ are in a
way trying to joke with the
situation that is occurring
through the image and also
symbolises that ‘The Sun’ is
trying to say ‘Save Our Country’
but in a mocking way.
Main Image- The main image of Ed
Miliband relates to the main
headline and the copy of the
newspaper. This image in a way is
embarrassing and mocking the
former Labour Party Leader in which
this is many reasons as to why ‘The
Sun’ can’t be taken seriously.
The copy- The Copy puts in bold
capitals ‘OUT’ which is a key word
that relates to featured content
that is about the EU referendum.
This connotes to the reader that
‘The Sun’ is a strong supporter of
the Conservative Party based on
the front cover of them mocking
Ed Miliband.

11. Codes and conventions-denotation and
connotation of Newspaper-continued
Display Advert-the
denotation of the display
advert is ‘2 FREE THORPE
PARK TICKETS’ which is
aimed mainly at young
adults and as this is a
promotion that is being
displayed as how it is, it
has to be true and ‘The
Sun’ have to abide to
what the advert is
displaying.
Secondary Lead- this displays
a headline that relates to
the MPs urging that Sir Philip
Green is removed from his
knighthood due to the
actions that he has
demonstrated through
events that have occurred
e.g. the closing down of BHS
and attacking the media.

12. Denotation and Connotation of Newspaper
Double Page Spread
Statistics-Statistics are based on figures and
numbers that are displayed that has a relation to
the article. These include pie charts and bar
charts which give the reader a visual
imperative(Galtung & Ruge) rather than reading
a list of statistics.
The copy- These are the main
phrases that are associated
with the article about the past
of the key suspect of The
Madeleine McCann Case and
these are linked as to why the
police are drawn to him being
a key suspect.
Headline- The headline ‘BUT I DIDN’T KILL MADDIE’ in bold capitals indicates to
the reader how the key suspect is proving his innocence throughout this article
and this gives the reader a idea as to what this article generally is about.
News Value-The news values that
relate to this article would be
Threshold Magnitude due to the
fact the Madeleine McCann case
has been ongoing since she went
missing in 2007. There is also
conflict that is involved as there is
two sides to this story and likely
people may never know what
really happened to Madeleine.
Technological convergence-
This is based on how ‘The Sun’
promote their website through
implying there is more news
that can be found through ‘The
Sun’. This connotes to the
reader that more content is
available on digital compared
to a physical copy.
Page number- These are
positioned on the top right hand
corners of the page which is
helpful for the reader so that
they know which page they are
currently on. The page number
usually has a smaller version of
the masthead placed next to it.

13. Denotation and Connotation of
Newspaper Double Page Spread
Captions-The captions list the main reasons as to why the
McCann's want to quiz the key suspect of the Madeleine
McCann case as well as reasons as to why he claims he is an
innocent man.
Associated images – These
associated images are clearly
linked to the article provided as
the police drawing is placed next
the image of the man that looks
exactly like it. Also, these is
images as to where his
whereabouts were when
Maddie had gone missing.
Opening invitation- This is where
the article starts and as it is
indicated in bold, this is clear to
the reader as to where they
should start reading. This also has
a drop capital which indicates to
the reader where the article
begins.
Opinions- This is a column that mainly focuses on ‘The Sun’s opinions on the
topic that is being covered throughout the article. This isn’t clearly evident on
this dps but certain articles that could relate to politics have columns that are
based on the opinions given out by ‘The Sun’.
Main image- The
main image of the
dps is the man that
was the key suspect
into the
disappearance of
madeleine McCann
and is pleading to
everyone that he is
not guilty. Through
this interview, he is
proving his innocence
mainly through his
facial expression

14. News Values (Galtung & Ruge)
For this DPS on Raymond Hewlett, who is a known key suspect
on the Madeleine McCann case is proving his innocence on
how he isn't in any way involved with Maddie going missing
although there is many reasons as to why the police suspect
him of being involved based on the information he has given
through the copy.
Based on News values, this would be
linked to threshold magnitude ,
currency/continuity/running story
and conflict.
For threshold magnitude, to know that there is another key
suspect that could be involved with Maddie’s disappearance
attracts more readers as this topic has been repeated many
times through the media in general.
For currency/continuity/running story, this topic
has been going on since 2007 and is still ongoing,
this case has even appealed to those worldwide to
see if anyone knows what really happened to
Maddie but many people suspect the parents of
Maddie were involved with her disappearance.
For conflict, there is two sides to this story as there
is the key suspect that is putting his opinions
through this article and trying to prove that he is
not involved with the disappearance of Maddie
whereas the parents still want answers even though
the majority of the public believe they have
involvement with their daughter’s appearance.

15. News Values(Galtung & Ruge)-continued
For this front cover, this displays former Labour Party leader Ed Miliband
eating a bacon sandwich which is in contrast with the main headline of the
front cover in general. This is in relation with the EU referendum that took
place and the voters which as the British public had to make the decision as
to whether the UK should stay in the EU or leave.
Based on News values, this would
be linked to conflict and
consequences.
For conflict, there are two sides based
on if the British public should vote to
stay or leave the EU, this also effects
the job of David Cameron’s job as
Prime Minister and leader of the
Conservative party.
Many people also have divided
opinions on this topic especially 'The
Sun' in general as it is evident that
they want the Conservative party to
win rather than the labour party
which is connoted through this
mocking image of Ed Miliband.
For consequences, this effects the UK as this
comes to the decision as to whether the UK
should stay in the EU or leave and become an
independent country.
Also , this means that the UK would have to be
dependant on themselves financially especially.
As ‘The Sun’ is promoting mocking the Labour
Party through this image of Ed Miliband, this
means that some people could be offended
through this image which means that some
people could put their opinions across through
protests or on social media.

16. Target Readership &
demographics
• Through a print version of ‘The Sun’ Newspaper, the readership is
3,915,000 and as displayed through the pie chart which displays
all the age categories along with the percentage of people within
that age category that read ‘The Sun’ Newspaper. The majority of
those within the age category 65+ has the highest
percentage(27.5%) along with the age category 45-54(17.6%).
• For social demographics, displayed through the bar chart, it
displays the number of individuals that read ‘The Sun’ Newspaper
based on their social classes and the majority of those within the
ABC1C2 adults that read ‘The Sun’ Newspaper are 2499 people
followed by those within the DE adults, 1416 people read ‘The
Sun’ Newspaper.
References
http://www.newsworks.org.uk/The-Sun
file:///S:/Downloads/DataSheet%20(7).pdf

17. Circulation
This chart displays the circulation and
readership figures for ‘The Sun’ newspaper
based on the platforms that ‘The Sun’ is
available on.
Also, it displays the figures based on the
platforms that ‘The Sun’ is available on
which are print, PC and displays the
readership for both platforms in total.
The total circulation figures for Print equal to
1,666,715 and readership is 3,915,000.
It also displays the circulation figures for
those who read ‘The Sun’ on PC which is
4,247,921 compared to the readership which
is 270,000.
The readership in total for print and PC for
‘The Sun’ is 4,173,000,000.
This displays that the circulation figures for
PC are significantly higher than the
circulation figures for print as more content
is provided online than on paper and this is
cheaper as the content can be viewed for
free whereas with paper it costs more.
References
http://www.newsworks.org.uk/The-Sun

18. Target Audience
Hartley’s 7 subjectivities
Age- ‘The Sun’ mainly appeals to those that are within the age range of 65+ through the print copy of ‘The Sun’
as well as those who read content of ‘The Sun’ through PC in which this mainly targets those who are 35 years
and above so overall, it is mainly aimed at adults.
Gender- based on the data given through The Media Briefing chart, this indicates that more male readers read
‘The Sun’ compared to female readers which is evident through the percentage figures: Male-58% /Female-
42%.
Class- ‘The Sun’ mainly targets those who are within the social classes ABC1C2 through a print version of ‘The
Sun’ as well as appealing to those within the social classes ABC1 through ‘The Sun’ content that is featured
online.
Ethnicity- As ‘The Sun’ is mainly based in the UK, this means that the majority of those that read ‘The Sun’ are
from the UK.
Katz 'uses and gratifications theory
Inform and educate- ‘The Sun’ mainly provides news to the audience to make sure they are able to learn
something from reading the text they have been provided. Also, it gives them a glimpse into what the showbiz
world is like as well as other true-life stories that could have effected people emotionally or physically.
Maslow’s Hierarchy of Needs
Social climbers- ‘The Sun’ presents to the audience mainly showbiz news and any content that relates to any
popular celebrities that most of their audience are fans of. This means that part of the audience is driven to
working hard in order for their social status to improve but the majority of those that read ‘The Sun’
Newspaper are from ABC1C2 social classes.
References
http://www.newsworks.org.uk/The-Sun
https://www.themediabriefing.com/article/y
outh-audiences-newspaper-old-
demographics-advertising

19. Target audience
(continued)Psychographics
Psychographics splits up those based on the life style, social class and the
personality of the consumer. This is also based on how the consumer acts like
on a daily basis and what their appearance is like compared to other
individuals.
Based on those who are readers of 'The Sun', this is mainly aimed at those
within the psychographic ‘Resigned’, this reflects upon the highest percentage
of reader that read 'The Sun' newspaper on print are within the age category of
65+ and their main aim is to be able to survive through the conditions they are
currently going through. In addition, this newspaper would typically be those
that are within the white van man stereotype as these sort of people would be
those that would be going around in a white van reading 'The Sun' newspaper,
would seemingly have more anger and aggression towards people, would more
likely read a tabloid magazine rather than other genres of newspapers and eat
greasy food whilst on the road.
References
http://www.sirc.org/publik/white_van_man.html

20. Webpage analysisWhat appears on 'The Sun' Newspaper website-
The masthead for 'The Sun' is clearly displayed on
the top left corner of the webpage which indicates
to the reader what website they are currently on.
Also, it features main headlines that are currently
occurring at this moment in time so it updates the
latest news on the homepage of the website.
This connotes to the readers of 'The Sun' that 'The
Sun' can also present to them serious news
material in contrast to them being well known to
promote soft news such as showbiz and celebrity
news.
On the toolbar below where the masthead is
placed, it displays what other content is featured
on 'The Sun' Newspaper so it isn't mainly based on
TV and Showbiz, there is also news about sports,
travel and motors.
Layout- The layout of the website is very
simplistic due to the fact it uses ordinary colours
such as white, black and especially red which goes
with the masthead. This is because it is well
known to be a red-top tabloid newspaper and
tends to not be taken seriously due to the material
that they present to the readers that would be
more of soft news than hard news. In addition, it
will be easy for the reader to recognise the
website due to the appearance of the masthead .
Information that the website provides-
The website provides detailed
information mainly into soft news as
that is its main genre and some could
relate to hard news. It gives users the
experience to explore into the depth
of the showbiz world as well as
exposing scandals and how it presents
the lives of ordinary people that aren't
within the showbiz topic.
Similarities with the newspaper- It has
the exact content that would be found
in a copy of the newspaper so all the
articles found on the website would be
featured in an issue of the newspaper.
Also, it allows users to view the
content in different formats so through
smartphones, physical copies and
digital content through PCs.
Differences with the newspaper- It
doesn’t feature videos that would
easily be found on the website on
physical copies of the newspaper. It
also features by where ‘UK Edition’ is
placed on the webpage, it gives the
user the option to either view the
content from the UK Edition, Irish
edition or Scottish Edition which isn't
featured in the newspaper.

21. News selection- Online Service vs. Hard Copy
Based on the news selection presented on the
online service for 'The Sun', it is mainly focused
on the general election for the UK as to who is
elected as new Prime Minister based on which
party has the most votes.
This is evident that this is the main subject of
'The Sun' at this certain time as ‘ELECTION
2017’ is placed next to the ‘HOME’ button
which connotes how relevant and important
the subject is and why it is important for those
to vote as one vote can make a big difference
and influence into people’s lives.
Along with the ‘ELECTION 2017’ button, the rest
of the subjects covered by 'The Sun' such as
‘Football’ are displayed on the navigation bar
of the website as these are topics which 'The
Sun' cover throughout its website as well as in
the hard copy of the newspaper itself.
Also, based on the news selection that is presented on the hard copy version of 'The
Sun', its headlines on the front cover relates to an article that is inside an issue of
the newspaper. With the headline ‘ANT IN DRUG REHAB’, this alerts readers about a
celebrity that is part of the nation’s most favoured duo and through this headline, it
is also supposed to shock readers as it is unexpected and surprising news from
someone that is always bringing positivity through presenting well-known reality TV
and talent shows.

22. Webpage analysis(continued)
By the heading which displays ‘Follow The Sun’ , this indicates to the
reader that these present which social media sites 'The Sun' has pages
on, based on the icons displayed below, it only has Facebook and
Twitter which makes content from the newspaper available on multi-
media platforms for all users.
It also provides services for users on the website like to sign up to 'The
Sun' to get exclusive access to content that isn't presented in 'The Sun'
newspaper, information about advertising in the newspaper and any
editorial complaints that should be made.
Lastly it displays the copyright details for the publisher of 'The Sun'
which is News Group Newspapers Limited and explains about contact
details, privacy and cookie policy through the terms and conditions.
Beside the masthead, there is text coloured in bold red which should be
clicked on by the user which gives them brief information about the
publisher of 'The Sun' Newspaper. It also gives them the option to read
different types of 'The Sun' Newspaper e.g. The Scottish Sun and The Irish
Sun. There is also a heading which is ‘News Corp’ that also connotes to the
reader what other material they publish within the company e.g. New York
post.
Lastly, there is also a services heading which is also placed at the footer of
the website, this also has options such as Help Hub, which gives the users
the option to put any enquires into this page and there is also a contact
page which allows users to contact 'The Sun' personally through email or
any other contact details displayed.

23. Advertising pricing
As shown in the screenshot above, this displays the pricings adverts that were to be displayed in an issue of 'The
Sun' Newspaper, this varies based on the size of the advertisement that were to be displayed in the newspaper.
It also divides the prices based on the regions that 'The Sun' Newspaper is distributed to.
Compared to the other 3 regions, National is the most expensive based on each size of the advertisement
whereas with Scotland, it has the cheapest pricing for each size of the advertisement.
References
https://newscommercial.co.uk/cms/resources/the-sun-rate-card.pdf

24. Advertising of products inside the newspaper
This image displays an advertisement
from Asda along with a promotion that is
by 'The Sun' that allows readers to
collect tokens in order to get 2 free
tickets to Alton Towers which connotes
to the reader how this promotion is
mainly aimed at teenagers, young adults
and families that have children in there.
There is also an Asda advertisement
that displays a promotion they are
doing on one of the products which
are pampers that are at the price of
£5. This is a cheap for a pack of
pampers that would be aimed mainly
at expecting mothers and those who
already have babies.
This advertisement for the Alton
Towers tickets promotion is seen on
a different page of the same issue of
the newspaper which connotes to
the reader how this is a offer that
you will not get anywhere else and
they are reaching out to them to
collect tokens in order to win the
prize.

25. Advertising of products inside the newspaper
This image displays an advertisement that is mainly
around the topic of Mother’s day which is an important
key date that is mentioned in this advertisement. This is
a key date as it celebrates all the hard work and care all
mothers give to their children to have the best life. This
advert is aimed at those who are older children and
partners of any women that have children as this is a
food that can be cooked as a meal to treat any mothers
out there.
This is an advertisement by Sainsbury’s highlighting to
the reader what recent gaming releases are coming
soon and will be ready to buy the next day. This
advertisement would be aimed at those who are
gamers and any relatives or friends that would treat an
individual with any of these products as a gift.
'The Sun' has a wide use of promoting advertisements
from certain chain supermarkets. This is through
promoting any product deals the supermarkets
currently have on and when they will be out of date,
this gives the reader the impression that these
supermarkets are worth purchasing from and that they
provide good deals that will suit the audience’s needs.

26. Relationship between the reader and newspaper
(through these products)
• Through the ‘Contact Us’ page, the reader is able to communicate with the newspaper by sending
through any stories, images or any other enquires that they have to offer that would be suitable for 'The
Sun' to publish in one of its issues.
• The screenshot shown displays that 'The Sun' pays for the stories that the reader sends to ‘The Sun’. This
can be sent through either email or the reader can contact them through the telephone number shown.
• This connotes how 'The Sun' has the time to fit in stories from their readers that are worthy and relevant
that can be featured in one of the issues and this also connotes how 'The Sun' makes sure that the
readers contribute their stories and get involved with the newspaper rather than professionals writing
stories for one of the issues.

27. Relationship between the reader and newspaper-continued
“Citizen Journalism” (Gillmor – 2004)
₋ Citizen journalism is when certain news events that have taken place are
reported, these stories are sent through by the general public on the internet.
This sort of news can be easily denied by companies that are largely well-known
as these stories are just sent in by the public that are from different genres.
₋ This theory mainly relates to the relationship between the reader and 'The Sun'
newspaper as 'The Sun' allows their readers to send in any stories that would be
relevant to any topics that are displayed in any of the issues in exchange of cash.
In addition, this connotes how 'The Sun' makes sure that the readers have their
say in the newspaper and reward them if the story is published in an issue which
means that the relationship between the reader and the newspaper is close.
₋ Dan Gillmor stated in a book of his called We The Media , 'news was being
produced by ordinary people who had something to say and show, and not solely
by the “official" news organisations that had traditionally decided how the first
draft of history would look’. By ordinary people, he meant the general public as
well as official news organisations that relate to ones such as The Sun but 'The
Sun' allow the public to send in stories that relate to 'The Sun' in general. If
published in one of its issue, they receive money back as a gift from 'The Sun' for
providing such a story that well fits into the genre of 'The Sun'.
References
https://www.techopedia.com/definition/2386/citizen-journalism
http://onlinelibrary.wiley.com/store/10.1002/ncr.62/asset/62_ftp_p1.png?v=1&s=a5af5730ccf538b9840caf533bde84a7
f7619d3e

28. How do the newspaper promote and
market 'The Sun'
Through the screenshot, this displays how 'The Sun'
advertised home delivery to its audience through a TV advert.
This is able to gain the audience’s attention due to the fact
'The Sun' is advertising home delivery for free.
Compared to the other text displayed through the phrase
“GET 'The Sun' DELIVERED FOR FREE’, the word ‘ FREE’ is the
one key word of the phrase that is connoted to the audience
that this is the one word that is paid more attention to
compared to the other words in the phrase .This is a
promotion that is offering free service and by 'The Sun'
putting this in their advertisement, this makes the audience
believe this promotion is true and that 'The Sun' has to stick
to their word with this phrase so not put in any additional
costs into this promotion or else this doesn't’t relate to how
this promotion is supposed to be for free so no money is
involved in it.

29. How do the newspaper promote and market
'The Sun'- Continued
References
https://www.theguardian.com/media/table/2012/jul/13/abcs-national-newspapers
https://www.youtube.com/user/thesunnewspaper
I researched into circulation figures for 'The
Sun' in 2016 compared to the circulation
figures in 2012. This displays how the
circulation figures for 'The Sun' has
decreased by 916,837 which is a high
number considering how 'The Sun' provides
news that is mainstream and trending
within the younger generation as well as the
older generation. This could be the fact
content found in an issue of the newspaper
can also be accessed online which connotes
how the use of technology within the
audience has drastically increased within
the past 5 years.
As found on YouTube, 'The Sun' has a
channel which has a total of 14, 676
subscribers which is a moderate
number of individuals that have
subscribed to the channel. This
channel displays content that is
featured in 'The Sun' newspaper and
splits them into certain categories
such as travel and food.
Compared to the newspaper, the
channel has more content that can be
viewed by anyone and would be useful
and preferably for those who would
rather watch than read but it doesn’t
seem as popular as those who would
buy a copy of the newspaper.

30. Editorial Complaints Policy-IPSO Editors
code of practise
These screenshots displays the editorial complaints policy
page so all the details that are needed to inform the user on
how to make a complaint about 'The Sun' newspaper through
IPSO as the policy is administered by IPSO.
Also, this gives the user the details as to how to fill in a
complaint for 'The Sun' which is through a link that sends you to
the form as well as an email that is based on a complaint that
doesn’t relate to IPSO and a provided address to personally send
the complaint through the post. This gives users alternative
methods as to how to fill in a complaint and a way of sending
through the complaint so that it can be reviewed and evaluated
by either 'The Sun' itself or IPSO.

31. Accuracy (ipso)
• When it comes to covering stories, 'The Sun' tends to have integrity
but at times, they don't have integrity. This is due to the fact that 'The
Sun' feature more soft news which relates to showbiz and celebrities
which means they can publish a story about a certain incident or a
general story about a celebrity that possibly doesn’t have much
evidence to back up the story they have published into an issue of
'The Sun'.
• 'The Sun' do sensationalize in a way they tend to present the content
they offer inside each of their issues to the audience. In addition, they
over-exaggerate stories that are featured about what a Celebrity does
that seems shocking to 'The Sun' whereas some readers might have
different reactions and views to the stories they display in their issue.

32. Accuracy(ipso)-Continued
• 'The Sun' have got in trouble in the past for a on an article
edited by Kelvin Mackenzie on the Hillsborough disaster
that took place on the 15th April 1989 where 96 people were
unlawfully killed. The article published by 'The Sun' on this
topic was released on the 19th April 1989.
• The headline of the article stated ‘The Truth’ along with
sub-headings that were ‘Some fans picked pockets of
victims’, ‘Some fans urinated on the brave cops’ and ‘Some
fans beat up PCs giving the kiss of life’ .
• Some newsagents stopped selling 'The Sun' newspaper as
well as those burning copies of it as it caused so much
outrage. The editor of the front cover, Kelvin Mackenzie
admitted to his mistake and apologized.
• This lead to Liverpool FC banning 'The Sun' journalists from
its grounds which means they will have no access to
covering matches that take place on Liverpool FC grounds as
well as no longer attending news conferences.
References
http://www.bbc.co.uk/news/uk-england-merseyside-38933817
https://www.theguardian.com/media/2004/jul/07/pressandpublishing.football1

33. Conclusion
• To conclude this PowerPoint, this explains the 3 specific genres of newspapers which are known as red-
top tabloid, broadsheet and free-sheet that each feature content that are similar or stories that aren't
taken seriously. The one newspaper that I mainly focused on was 'The Sun' Newspaper which is a red-top
tabloid newspaper that features more soft news than hard news so about celebrities and showbiz. I found
out about the genre of the newspaper, the connotations behind ‘'The Sun'’, history of the newspaper and
the price and circulation of 'The Sun'. In addition, I annotated in detail a front cover and dps of 'The Sun'
as well as explaining which news values relate to the chosen front cover and dps. Also, I did a website
analysis for 'The Sun' website as well as looking into advertising in the newspaper and the pricing for
advertisement in the newspaper varying from what size the advertisement is.
• Based on the audience, I investigated the target readership and demographics as well as using the
audience theories to explain about the audience 'The Sun' mainly aims at. Also, I explained about
psychographics, about the White Van stereotype and how 'The Sun' is able to promote and market its
product in general e.g. Through TV advertisements.
• Lastly, I have explained about the relationship between the newspaper and the reader through allowing
the readers to send in stories and if successfully published into an issue, they receive money. Also, I
investigated about editorial complaints that are made by the readers of 'The Sun' and the complaints can
be generated through ipso or through 'The Sun' newspaper itself and I explained about the theory of
Citizen Journalism as to what it is and how it relates to the relationship between the reader and 'The Sun'
newspaper.

34. Purpose
• The purpose of Q magazine is to provide the audience with
exclusive interviews, promoting new artists and advertise
new music releases which engage the reader into discovering
more about Q and what they offer in the magazine.
• Q also uses knowledge that is used by a music expert in
order for the reader to take this magazine more seriously
and for the writers of the magazine to be proud of what they
have produced that engages more readers to find out more
about Q.

35. Genre
Q magazine is known for promoting upcoming artists and
new releases of music material from well known
musicians and new artists. They are also known for
exclusive interviews with artists that they are able to
share with readers through the magazine which makes
them more intrigued to analyze more about the artist and
get to know them more through their music and through
themselves as people, that’s how the reader is able to
connect with the artist/band through their music and who
they are as individuals. The genre of Q Magazine would
usually be indie, alternative and rock due to the fact that’s
really what the magazine bases all their articles on and
the artists which are ranged in the two genres.
References
http://lauranatmason.blogspot.co.uk/201
1/02/analysis-of-q-magazine.html

36. Genre(continued)
Secondary research
As shown in the pie chart, the percentage of pop music sales is
the highest as it is 36% compared to rock music sales which is
35% so they have a 1% difference. This implies how pop music
is popular amongst all audiences in the UK. These figures are
from 2015 so compared to all other music genres, rock and
pop music is the most favoured from all audiences in the UK.
References
http://www.gigwise.com/news/
99413/pop-music-overtakes-
rock-as-uks-most-popular-genre
Pop music
sales
36%
rock music
sales
35%
R&B music
sales
6%
Dance
music sales
17%
Classical
music sales
3%
Hip Hop
music sales
3%
Most popular music genre in
the UK 2015

37. Content page-first half • The main image for this contents
page is take that members tumbling
on top of each other which could
imply how friendly they are and
how the magazine does its best to
satisfy people when they first open
the page.
• It also mentions about the Q awards
which is an event that people would
be interested in reading about if
they missed out on watching it and
would like to find out more about it
and the winners of it.
• The number ‘48’ in bold black
writing is relating to the first image
you see on the contents page(take
that) so they are encouraging the
reader to have a look at the article
and read more about it.

38. Content page- second half
• It is titled ‘issue 293’ which conveys
how long this magazine has been
published for so they make
themselves sound wise and that they
know more about music and are
experts at analysing and finding more
about music on a deeper level.
• There is also an image of Rihanna
gripping onto the megaphone which
suggests how Q are appealing to the
audience to ask them questions for
cash and by using a global superstar’s
image, it is making it convincing to
the reader that they should let their
voice be heard.

39. Front cover deconstruction
Strapline
Masthead
the ‘Q’ is a capital letter to
suggest how big and
important this magazine is
and connotes it has
authority so a lead role.
The red background could
symbolise how much
aggression this magazine
has due to its genre and
makes the logo stand out
to the reader.
Convergence, Barcode, month and price of issue
the convergence is a web address that leads you to the main website for Q magazine so
suggests to the reader that a magazine isn't the only platform that they can find more
information about Q and other artists but also on other platforms .
Coverlines
The bands and artists in red and black
bold text connote how these are well
known to the readers and suggests
that if the readers know these artists
and bands well, then they would want
to read the issue.
Main image
The main image of Noel Gallagher stood up
straight with his arms crossed and leaning
on the speaker implies how he is better
than the rest and how he knows to stand
up for his right to get his way into music, so
following what he thinks and not taking
anyone else's ideas.
Main headline
‘NOEL’ is based on the
singer that is the main
image and implies how
he is the main subject of
the issue that the readers
should be paying
attention to.
Anchorage text
it has a link to the main headline
so what the article could be
about. So it is implying how the
whole article is about noel
himself using the words ‘HE’ and
‘HIS’.
Strapline
The superlative ‘greatest’ conveys how
the magazine is the best it can be and
implies how much work the publishers
have put into the magazine to make it
the best it can be and for the reader to
be entertained and enjoy it.

40. Target audience
Hartley’s 7 subjectivities
Age: It would appeal more to 30-40 year olds who are interested in indie and alternative music as
the artists are based around them and the price increase means that people within that age range
can buy an issue.
Gender- male
Class- it would usually appeal to people who are in middle and upper class
Ethnicity- as the magazine is based in the United Kingdom, it would be for those who live in the UK
and have a British nationality.
Katz 'uses and gratifications theory
inform and educate- it helps the reader understand more about Noel Gallagher on how he stands up
to those who change things that he wants to follow, so he does what he has told himself to do, not
let others get in the way and change the way he thinks everything.
Maslow’s Hierarchy of Needs
Caregivers- readers of Q magazine will be emotionally engaged by the matter and because of the
age range, this implies that they will have a better understanding of the matter and stories that
could relate to the magazine.

41. Target audience (continued)
Psychographics
Psychographics splits up those based on the life style, social
class and the personality of the consumer. This is also
based on how the consumer acts like on a daily basis and
what their appearance is like compared to other
individuals. Q magazine would be targeted at those who
are aspirers as Q magazine is the genre of indie and
alternative so their appearance, image and personality is
based upon the genre. Q magazine conveys to the reader
how they promote a grunge rock theme and how this can
influence their audience based on their music choices and
the image they present to other people.
References
http://www.slideshare.net/BigDproductions/demographics-and-psychographics

42. Demographics
This table displays the percentage of the audience based on socio economic needs and gender who read general monthly
magazines, these statistics were found on the national readership survey website. This also displays general magazines that are
released monthly.
It displays for Q on ABC1 social classes that the percentage of those who read Q magazine within these social grades is 0.5% and
around 137 people within these social classes.
In addition, on the C2DE social classes, about 0.2% of these classes read Q magazine and around 51 people within these classes.
It also displays the percentage of men that read Q magazine compared to the percentage of women who read Q magazine. It
comes to the conclusion that there is more men that read Q magazine by 0.6% compared to women that read Q magazine in which
there percentage is 0.2%.
References
http://www.nrs.co.uk/latest-results/nrs-print-results/general-
magazines-nrsprintresults/

43. DPS Deconstruction
Quote from
interview- “I’m
bringing ginger
back” implies it
is sounding
comical as well
as he is making
a statement
that he is
making a
comeback and
a new Ed is
back.
Page number/web address- this connoted that Q isn’t only in
magazine format, so more information about artists and exclusive
interviews can be found on the website in more detail and also
encouraging the reader to subscribe to the magazine on the
website.
Stand first- it implies where the
reader should start first before they
read the article to make sure if they
want to carry on reading the dps or
move onto the next page, it also
gives the reader a small description
of Ed Sheeran to give them more of
an idea of what genre he fits in
Drop capital- this suggests that is
where the reader should start reading
from so where the article starts and it
has a red background with a white
bold capital letter to make it very
similar to the Q logo but make it eye
capturing to the reader to let them
know that is where they should start
reading the interview.
Magazine credits- in order to make it clear to the reader that
Ed Sheeran didn't’t type up the whole article, they are giving
credits to those who made the effort to talk about Ed
Sheeran as he is the subject of this dps and in order to not
confuse the audience

44. DPS Deconstruction continued
Differentiated questions and answers- this is what the audience want to
know from reading the article so this is the part where they get to know
more about the artist/band and see what similarities and differences they
have between themselves and the reader

45. Webpage analysis
What appears on the Q magazine
website- the main image is the
latest issue of Q Magazine which
is for October 2016 issue. This
suggests how much Q are doing to
promote the magazine and how
they are encouraging readers of
the magazine to read the
magazine either physical copy or
digital copy that can be
downloaded onto smart phones.
Social media links- Q magazine also
have social media pages in which the
audience can also find out more
information about the magazine,
when the next issue is going to be
released and suggests how Q are also
interactive and giving the readers a
chance to take part in events or any
other interactive activities which are
organised by Q magazine. All the
social media links are located in the
top right corner of the webpage.
Layout- the layout is very
simplistic and they also
seem to stick with the same
house style as the magazine.
The reason for this could
possibly be due to the fact
this will make it easier for
the readers to find the
similarities and recognise
the website just as when
they look at the magazine.
Information that the website
provides- it gives users more
detailed information about the
artists/ bands and exclusive
interviews that they have
mentioned in their issues. It
also tells you what is track of
the day to encourage the user
to listen to it and get a feel of
the genre Q magazine is based
around.
Similarities with the magazine
It has the same articles that would be found in the issues,
it would also have the same exclusive interviews that
would be found in the physical copies and digital copies
that allows users and readers to see the article from
different platforms.
Differences with the magazine
It doesn't have playlists which is featured on the website
but not in the magazine. It doesn't have videos in the
physical copy of Q but it does on the digital copy of Q as
there are links that leads to certain pages.

46. Publisher of Q magazine
• Bauer Media Group is a entertainment network which was founded in Hamburg in
1875 and now operating in 19 countries which includes the UK, Australia, New
Zealand and the USA.
• It has at least 11,000 employees worldwide and in the UK, So far, it has 25 million
consumers like Kiss, Absolute Radio and Magic.
• They are also Britain's biggest magazine publisher as they publish magazines like Q
Magazine, Closer, Kerrang! Magazine, Mojo magazine and many other magazines all
from different genres.
• Since 2010, the CEO of Bauer Media Group is Paul Keenan.
Reference- http://www.bauermedia.co.uk/about/our-company

47. Form and style
• With Q Magazine, they keep to a simplistic and recognizable form and
style, by doing this, they use colours like red, white and black to make
the magazine more notable to the reader that it is Q magazine and has
a distinct format to make it look more noticeable.
• Also, it seems to be set out in the same way inside the magazine and
on the front covers as they always have the Q logo set out in the top
left corner of the front cover and always has the page number and
web address to the Q website so that readers can discover more
information about other artists and have access through exclusive
interviews on the website. By the magazine appealing to the reader, it
keeps to a simple format so that it will not be hard for the customer to
read it and it will be carrying on with the prominent features that they
have continued on using for each issue of the magazine.

48. Retail outlet
• You can be able to obtain and purchase Q magazine from WH Smith,
Sainsbury’s, Tesco and any other convenience shops and
supermarkets that sell Q magazines.

49. Production process
• As shown above, this is the email I have sent to the advertising team of Bauer Media group
regarding about the production process and asking for their permission to send some more
information about the production process in detail to get an idea of it. I didn’t get a response
from Bauer Media so I had to do some research into the production process of a magazine.
From the Q Magazine media pack
(http://www.bauermedia.co.uk/uploads/QMediaPack2016.pdf), it tells us the editor in chief is
Phil Alexander, the senior editor is Matt Mason, production is Simon McEwen and lastly, the
digital editor is Paul Stokes .

50. Production process (continued)
1. Firstly, you need to decide on the date of publication of the magazine, this is important because this is the date the issue
so when the issue is completed is set to be released to the general public for them to purchase it. Once this date has
already been set, this means that a schedule should be set. The schedule is the plan in how the production process should
go to be successful and how each process in the schedule will go to move forward with the magazine.
2. Also, you need to manage the schedule in order for the schedule to go to plan, this is the most important step of the
process and should not be taken for granted when the production of the magazine comes into place. In order for the
magazine to be produced efficiently, you need to manage the schedule in a sufficient way. To meet the deadline, there
should be ways to solve issues that could possibly be an interruption to the production of the magazine so that it can
easily meet the deadline if those issues are resolved.
3. There is also editorial and budgetary decision which is when the magazines editorial team have to decide what topics
should be covered in the magazines next issue for it to be published. The editorial team discuss about the important
contents that will be featured and make up the magazine. As soon as the topics, photographs, stories and illustrations are
decided for the next issue of the magazine, the team have to make the budgetary decisions of the magazine. They look
into how much the production of the magazine will cost and the money that will be available for them when it comes to
producing and publishing the magazine.
References
http://hosbeg.com/the-magazine-production-process/

51. Production process (continued-2)
4. The next stage is content acquisitions, which is when the topic decisions for the magazine are finalized
and also when the artwork(illustrations and pictures that will be used for the magazine) and
graphics(images that are edited on a computer program like Adobe Photoshop) for the issue of the
magazine are also worked on in order to publish the next issue of the magazine. Also, more research in
detail about the topics and events that will be covered in the magazine will be done by journalists or
reporters of the topics, research can be done on the internet and news which covers similar topics.
5. Sub editing is the quality control of the issue of the magazine, this is checking if all facts used in the
article are accurate, being sure that the words are spelled properly, making sure that grammar and
punctuation is correct, if all articles follow the same house style and working on how the page should be
laid out.
6. Page layout is how each page of the issue should be laid out so the layout decided by the layout team
do this on many pages in order for the magazine to come together.
7. The next step is proofreading so the editorial team print out a hardcopy of the issue in order to find
the mistakes easily whereas with a softcopy it will be harder. They keep proofreading if they are satisfied
that all the mistakes are no longer visible.
8. File emailed to printer is once the magazine is proof read, the dtp( desktop publishing) file of the
entire issue of the magazine is then printed and pre-pressed so sending the fonts and images that have
to be used in the magazine with the file. As soon as this is completed, the company that are printing the
magazines take over but before that, the company prints out a few copies and then sends them to the
publication editor to have at least one more check over the magazine. Once the team are pleased with
the printers proof, then they are able to print out hundreds and thousands of copies of the magazine
which will be the finished product that will be sold to the general public.
9. This is the final stage of the production process which is distribution, once the printing company have
finished printing out all the copies of the magazine, they are able to package them nicely and send them
to the warehouse. After being sent to the warehouse, the magazines are then distributed to the retailers
and then sold to the general public.
References
http://hosbeg.com/the-magazine-production-process/

52. Brand Ideology/ethos
• The slogan for Q Magazine “The world’s greatest music magazine”
connotes how this magazine has exclusive interviews and promotions
of new music and artists which are more worthy of reading than its
competitors. It also implies how it is well known all over the world
than its competitors and illustrates its popularity to its target
audience and those who are fans of alternative and indie music.
• The slogan for Bauer Media Group “We think popular” suggests how
Bauer Media group has consumers which are very well known to the
public and use logos which have bold and bright colours to help
people recognize the consumers and remember them.

53. Market Positions
• This bar chart displays how many issues of
magazines from a different genres that
are published by Bauer Media have been
sold between July and December 2015.
the magazines are named in the brackets
which are represented in the bar charts.
For example, the music genre magazines
which are Q and Mojo have sold in total
145,183 copies digital and hard copy.
0
50,000
100,000
150,000
200,000
250,000
300,000
Film (Empire) Music (Q and
Mojo)
Celebrity
weekly( Closer)
Womens weekly
glossy(Grazia)
Bauer Media Magazines
References
http://www.bauermedia.co.uk/newsroom/press/bau
er-media-july-december-2015-magazine-abcs

54. Competitors
Kerrang! Magazine
Kerrang! is a music magazine based in the UK and its publisher is also Bauer Media. Group. It
was first published on the 6th June 1981. Kerrang! is well known for promoting British heavy
metal and introducing hard rock artists and by early 2000s, it was the best selling British
newspaper as it was first known as The Sounds newspaper. It was first launched as a magazine
which was released monthly which started to appear on a fortnight and by 1987, the magazine
began to be released weekly. Its first publisher was United newspapers which was soon sold
to EMAP in 1991 that was soon taken over by Bauer Media Group .
References
http://www.slideshare.net/fordn1/kerrang-magazine-analysis
MOJO Magazine
MOJO is a music magazine which is also based in the UK and was first published on the 15th
October 1993 by EMAP which was initially taken over by Bauer Media Group since January
2008. its frequency is around monthly and its circulation is around 70,445 copies of the last 6
months of 2015. The target audience for mojo would usually be around 35 and over which can
be read by both genders. Mojo is more targeted for those who like rock music but mostly for
those who are into classical rock. Usually Mojo would feature more wise and older artists so
those who have been in the music industry long enough to know more about it.
References
http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-bucks-trend
ukmagazinesdeclineaverage-4cent/
NME Magazine
NME focuses on giving the readers and users of NME.com the news from the world of music whether it
gives you news on upcoming bands, album reviews, gig reviews, album announcements, band/artist
news and festival announcements. As NME has been running since 1952 and is the worlds longest
running music weekly magazine, readers would trust the magazines judgement on albums and artists
and would buy the magazine on a regular Basis. NME focuses mainly on rock, alternative and indie music
and artists. At their live shows, they have hosted The Rolling Stones and The Beatles so they were
responsible for bringing punk into the wider generation. The circulation of NME is about 307,217 of the
last 6 months of 2015.
References
http://www.nme-magazine.com/about_us/
http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-bucks-trend-uk-magazines-decline
average-4-cent/

55. Technological Convergence
• As Q magazine is sold as a physical copy in its
retail outlets, Bauer Media do not publish copies
online but users are able to subscribe to Q
Magazine in order to be sent a copy of the recent
issue through the post direct to their home.
• By using synergy which is all the social media
platforms that Q magazine have, they are able to
promote the magazine and get more readers and
users to know more about Q and be able to boost
their sales by letting their audience know more
about Q and all the topics that are covered in the
magazine.

56. Synergy
Social media sites that Q have for users to
interact and have exclusive access to interviews
are
• YouTube
• Facebook
• Twitter
• Instagram
• Pinterest
By using these social media sites, this allows
those who read the magazine have access to the
latest videos, get notifications about
announcements about any festivals or concerts
that are coming up and alert the user about their
favourite artist/band to give them the feeling of
being with them. By also providing the users with
reviews about the concerts or festivals, it gives
them the feeling of what the atmosphere is like
at it and connotes how the users have a close
bond with their favourite artists on a deeper
level.
On the official Q website, it has the icons of what
social media websites they have and they each have a
hyperlink on them that sends the user the websites.
This makes it easier for the user as they wont have to
search for the Q magazine page when instead they can
just click on the icon which has the link already that
takes them to the page.