Broadsheet Newspaper Covers

1. Broadsheet Research
By
Lydia and Isabella

2. Generic Conventions:
• Harder News Agenda e.g., Politics, Finance and International News
• Formal and Indirect Mode of Address
• Masthead: Serif, Logo, Black on White
• Headlines are sometimes capitalised but also lower case, informative language used
• Upmarket/ Middle-class audience targeted, and complex language is used
• News is presented as information
• Focus on copy rather than image
• Captions are informative
• Unbiased viewpoint

3. The masthead is in serif font with black on blue
copy. The font looks very sleek and upmarket.
The letters are the largest on the page which
could represent the authority they think have.
The Guardian use formal address because
of the audience they are presenting the
information to.
The headline is informative with lower
case lettering. Black on white is used to
give a more sophisticated look.
They focus more on the copy
and the facts in comparison to
the image, which links to the
class it is aimed at.
The captions for the images are
informative.
The Guardian is a left-wing party that
inform their middle-class demographic
with politics and international news.
However, they tend to give an unbiased
viewpoint towards different situations.
The news is presented as information
instead of entertainment, which supports
The Guardian being more broadsheet
newspaper rather than a tabloid.

4. Conclusion:
The Guardian fits in with the generic conventions of a Broadsheet newspaper through the
use of Harder News Agenda, which can be seen through in the previous front page with
both politics and international news being included. Another key convention that is used,
is that they give an unbiased viewpoint on the stories that they publish. Broadsheets tend
to do this so that appear more sophisticated and upmarket. The copy is the main focus on
the front page and used with complex language. These are just a few of the main features
The Guardian uses which indicates that they are a Broadsheet newspaper.

5. The Times newspaper includes
international news and politics.
The headline is focus on
international news where here,
they talk about a 'China
Cyberattack'.
The copy is used to inform the
audience rather than to
entertain, which distinguishes
The Times as a broadsheet
newspaper.
The image is emotive and
shows two celebrities
laughing but in a polite
way. Barthes theory could
be used here, as the image
gives connotations of a
press event because of the
clothing they are wearing.
The Times is a broadsheet
newspaper with a centre-
right political bias. However,
present an unbiased
viewpoint. In their masthead,
they have a serif font in
capitals and a medieval
looking logo, to appear
traditional. A black on white
copy is used here. Their
information is aimed towards
a middle-class target
audience.
The information that is presented
is in a small font with complex
language being used.

6. Conclusion:
The Times show that they are a Broadsheet by using complex text in their copy. This is
because they have a middle-class audience. The Times tend to use a political image on
their front page, however on occasion use a 'softer news agenda' such as celebrities (like
in the example picture) and human interest. The masthead includes the written words
'The Times' and their medieval looking logo in between the two words. The way the logo
looks gives the newspaper a civilized appearance. These are key things that define The
Times as its own newspaper and categorise them as a Broadsheet.

7. The Independent is a
broadsheet newspaper
that is aimed at a
middle-class audience.
The masthead is at the side of the
page which includes a logo at the
beginning. A serif font is used so
that they appear to be fancy and
sophisticated.
The image is in the centre
of the page, where the
other information
surrounds it.
A political headline is used
to inform the reader about
what they can do to change
politics. Direct address is
used to the reader because
they are being told to 'Use
your vote'.
Although the newspaper looks
sleek and stylised, some of the
language is simple and the focus
is on the image instead of the
copy.
At the top of the newspaper,
there is a number of people
who are.

8. Conclusion:
The Independent is a broadsheet which is informative and aimed at a middle-class
audience. They tend to inform their audience about politics and international news.
Although, the copy is smaller in comparison to other broadsheets such as The Guardian
and The Times, which suits the generic conventions of a tabloid better. However, The
Independent would fit mostly as a broadsheet because of its stylised appearance and
established masthead. The look of the newspaper is created to give a minimalistic look as
there is minimal text and slim range of colours. These features help to create a unique
broadsheet that fits in with most of the generic conventions.

9. The Daily telegraph is a
broadsheet newspaper
article that focuses their
information on politics.
However, compared to the
other broadsheets, the Daily
Telegraph has more of a
tabloid style to it as
advertisements are included
in the front page.
They have a right-winged
political bias. The Daily
Telegraph use the image
to convey their political
ideas. In this instance, the
image shows the former
PM with a concerned
expression to give a bad
impression.
The copy is used to educate the
reader with what is
happening, rather than
to entertain. The lettering in
the copy is also very small,
which could suggest that it is
addressed towards a middle-
class market.
The Telegraph's masthead
has a medieval looking font,
which creates a 'fancy' or
'extravagant' appearance.
There is an indirect
address used in a
formal manner, which
emphasises that The
Daily Telegraph is
more of a broadsheet
newspaper than a
tabloid.

10. Conclusion:
The Daily Telegraph is another broadsheet newspaper that uses generic conventions to
advertise to their reader. They focus on politics and have a right-winged bias. It has a
medieval looking masthead to give an extravagant appearance. There is a lot of text
which is quite small which fits in with the generic conventions as it is aimed towards a
middle-class audience. They also use an indirect address in a formal manner so that the
reader understands it is a broadsheet rather than a tabloid. These signify how The Times
is a typical broadsheet as it fits in with most of the generic conventions.

11. Lydias plan
• 6x copy
• Hard headline/Nhs pressure
• Formal writing suited for an audience with a reading age of 12/13+
• One original image for my secondary headline
• Concerns about the dangers of phones in UK schools
• Atleast One original picture
• Mastead ideas:
• The Daily Guide
• The daily provider
• Colour of the masthead: Grey/cool tone
• Fonts that both appear the same as the Guardians and the Daily express
• Tagline: "the news provider of the decade"
• The image next to the masthead – Mary Berry's 20 house hold hacks

12. Isabella's Plan:
• 6 Base Columns (5 on Maths at A-Level, 1 on the Economy)
• Headline on Rishi Sunak- Should Maths be mandatory at A-
Level?
• Caption
• Image of Rishi
• Masthead- The informer and top line
• Colour of Masthead- Blue
• Other story- What is going on in the UK economy?
• Other small sections- Taylor swift eras tour review

13. Inspirations