Analysing Print News: Media Theory


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Analysing Print News: Media Theory

  1. 1. Print News
  2. 2. What are all those bits called...? Daily Stunner Masthead More inside!! *Today only! Pugs – or ears of the page promotions, logo, or price FREE anything you want if you keep buying this paper!! EXCLUSIVE: Something happened here today Headline Byline Dateline Column BAD THING WORSENS... ALOT By R.E Porter Yesterday the bad thing got worse for thousands of people in the UK. Reports show that bad things getting worse is happening with increasing amounts. Girl , 10 coping with bad thing finds a key See p2 The splash – the main story on the page Photo Jump line Strapline – introductory headline. In this example, the Strapline also acts as a caption for the photo
  3. 3. The Times has had the most varied political allegiance in History. In 2010 the paper backed the Conservatives again after having supported the former Labour government. Both newspapers are owned by News International, which is in turn owned by Newscorp, a Murdoch organisation. The Sun has the highest daily circulation of any newspaper in the UK. The Sun, as a tabloid, appeals to a wide audience. According to Wikipedia ‘approximately 2.65 million were in the ABC1 demographic and 4.9 million in the C2DE demographic’. The paper has high entertainment value, putting celebrity gossip and sensational stories at the heart of the content. The Times is roughly 8th in circulation figures. According to Wikipedia it has ‘the highest number of ABC1 25–44yrs readers and the largest numbers of readers in London.
  4. 4. The Guardian has a ’daily circulation of 230,541 in October 2011, behind The Daily Telegraph and The Times’ Wikipedia The paper has a majority ABC1 readership and define themselves their readers as ‘affluent, young urban consumers’. The Guardian They are described as having mainstream-left political values In June 2011 Guardian News and Media revealed increased annual losses of £33m and announced that it was looking to focus on its online edition for news coverage, leaving a physical newspaper that was to contain more comment and features. It was also speculated that the Guardian may become the first British national daily paper to go solely online. Wikipedia
  5. 5. The Independent, although named ‘independent’ is described as leaning towards the left in terms of it’s political stance Circulation continues to be stable for the Independent, although it is still one of the smaller papers in the UK in terms of readership. The readership profile shows that the audience are largely in the ABC1 categories. The i is the sister paper of the Independent. It was set up in 2010 to appeal to lapsed readers of newspapers and commuters costing only 20p, with short ‘bite-sized’ stories. A bold and ingenious move in a climate of declining print news sales, it is now more successful than the Independent.
  6. 6. The paper has a conservative political view. A ‘British daily middle-market tabloid newspaper’ wikipedia. The Daily Express is also described as a middlemarket tabloid paper. “The Daily Express's front page emblem is The Crusader, and we truly are a crusading newspaper. We crusade on the issues that affect our readers and the wider public, such as inheritance tax; more than 350,000 of our readers signed a petition calling for its abolition, the Daily Express believes in traditional values: decency, politeness, personal responsibility and honesty. We are a progressive newspaper, we believe there is a great future for the Daily Express and we are investing in that belief.” from the Daily Express Media pack It has the second largest circulation of any paper in the UK ‘The Daily Mail is in touch with the hearts and minds of ‘Middle England’. It reflects their concerns, hopes and lifestyles. Top of the agenda is reporting the news and asking the tough questions. With its campaigning stance, it is not afraid to expose the wrongs and shortcomings of people in power and with the vocal backing of its readers can be an effective force for change. This audience forms the economic backbone of the UK and is hugely influential, with the power to make or break brands’ From the Daily Mail Press pack Both papers were intended to appeal to a middle market – containing a balance of news and comment and entertainment and gossip
  7. 7. Metro was launched in March 1999 as a free, colour newspaper for morning commuters. At first it was only available in London, but now commuters in 16 of Britain's major cities can pick up a free copy of the Metro as they travel to work in the morning. Every weekday morning some 1,134,121 copies are distributed across the UK making Metro the world's largest free newspaper and the fourth biggest newspaper in the UK. From the Metro website The London Evening Standard has posted the highest circulation figures in its 180-yearhistory, new statistics show. Coming just a few months after the publication moved to become a free title, newly-released figures from the Audit Bureau of Circulations (ABC) show that it boasted an average net circulation of 610,226 for February. This compares with the figure of 256,229 recorded in September of 2009, the final month when it was a paid-for title, with the statistics also suggesting that editorial re-branding, as well as the cost factor, has helped to drive popularity over the past few months. From
  8. 8. How news stories are chosen... Timescale – events closest to us in times are reported in papers. Events which are long-running or long-standing issues are included for comment and analysis usually when a news ‘event’ occurs. The size of the event – high numbers of casualties increases the newsworthiness of an event Surprise- the unexpectedness of an event also increases newsworthiness Predictability – this is the idea that journalist will ‘find’ the news they are looking for. An isolated moment can become the main focus if it is what people expecting Continuity – as in the case of wars, political campaigns etc. Reference to nations ‘close’ to UK – this refers to events occurring in places we identify with culturally and politically.
  9. 9. Dumbing down of news...? News As Entertainment And Entertainment As News - Forum Summary .......some journalists believe [there are] signs of pressure that are getting in the way of journalism always fulfilling its responsibilities. We heard four distinct perspectives on . The first was that news as entertainment was worrisome not because it threatened journalism but because it threatened society's sense of -of the real and unreal. The second was that journalism can take various forms, and has always been mixed with entertainment. Indeed, journalism is probably much less corrupt from an ethical and commercial standpoint than it once was. What is different now is the sense that journalism is , a product, whose purpose is profit. That was not true of publishers of the past. The third concern was that in the wake of this shift toward showmanship the next generation of journalists are not being taught values of accuracy, of ethics, that were hard fought and won by past generations. Finally, we heard that this is likely to change only if journalists can address through a sense of personal ethics and personal shame what the owners of media are doing. Yet how are social values or moral values measured? The question of changing the impetus must be addressed carefully..... Extract from the CCJ – Committee of Concerned Journalists 1998
  10. 10. Why do people even buy print anymore ...? • • • • • • Traditional print media offers audiences a ‘physical’ connection with the product that cannot be matched by digital technologies Traditional print media is essentially ‘one-way’ messaging from the Elite to the mass. This offers reassuring information to audiences about dominant ideologies. These Elite opinion leaders, or Primary definers shape the world for the Mass. Good examples are Newspapers, magazines like Vogue, Empire etc. Is an example of a Marxist, or Hegemonic model of media production and consumption Traditional print media can be seen as reliable, trustworthy sources of information that has been through a process of verification and editing in a way digital media may not have done. Traditional print media can be more socially interactive, allowing greater opportunity to share without need for technology Traditional print media allows ownership of the product generating Fan interest, Collectors, Specialists etc. It has a higher value than digital media and loyal audiences can be rewarded with limited edition products to ‘own’. Whereas... • • • • • New Digital Media allows for instant access but can instantly disappear too There are greater opportunities for contributing and production but this is like the mass of voices, cultural mediocrity, mass-amateurisation Gives audiences impression of power and control Is an example of a liberal pluralist model of media Content can be shared with a vast number of others which audiences may not have control over Kate McCabe 2013
  11. 11. Remember, when it comes to newspapers.... • The text producing institution is very important in ‘shaping’ the messages contained in the text – the preferred reading for the audience. • The text is carefully constructed to position the audience into accepting analysis and opinion. • Some texts have high entertainment values and so will prioritise this ‘news’. • The world of print news has changed forever with online content and the audience’s ability to create content using new technology. • print news has always had a strong affiliation with advertisers and readers have always been consumers too.
  12. 12. 1. How does the text meet Audience expectations? 2. How does the text use media language to engage readers? 3. How does the product reflect the values of the Institution? 4. How are the Armed Forces represented through the media text?