The Daily Telegraph Front CoverThe Daily Telegraph font page expresses a formal tone as themajority of the front page is taken up by text. The three mainarticles are neatly balanced between the equal vertical columns.The headline of the Daily Telegraph is more complex than themonosyllabic headlines of a tabloid. The intellectual languageused in a broad sheet attracts a niche older well educatedaudience attracted by the in depth details of the articles andformal tone of the text. The minimalistic house style of abroadsheet continues throughout to maintain the broadsheet’shigh status.The mast head is shown in a serif old English font to declare thenewspapers aim to attract a respectable niche audience. Themasthead is located in the main focus area of the cover so thatthe reader will acknowledge the memorable mastheadacknowledging the rest of the front cover.On this particular cover there is a picture of a missing school girlenlarged at the centre of the page. This image is used to apply Bulmer and Katz’s uses andgratification theory through personal relationships as the audience would want to know what isbeing done to find the missing teenager. The image provokes and emotive response from theaudience as the older readers would consider how they’d feel if it had happened to their child.At the bottom of the cover there is an advertisement for an airline, attracting the newspaperswealthier audience. There is also a free giveaway voucher that offers the reader a free cup of coffee;this would attract new readers to purchase the newspaper. Convention of traditional newspapersoffer free give away and advertisements to promote local businesses in the area. I will include thesetechniques in my final piece.A website if referenced to underneath the masthead so that readers can also catch up on their localnews online using web 2 technology. The issue number, price and date also appear in a small sanserif text in the same banner across the top of the articles. The issue number is used to state howmany newspapers have been produced prior to this addition. The price is printer on the newspaperso that different shops are unable to make profit on the product.At the bottom of each article the page number states where the story continues allowing readers torelocate through the newspaper if they were only interested in a specific story. Halls theory ofencoding and decoding allows the audience to naturally relate the media text to a newspaper. I willbe including the traditional conventions like the Daily Telegraph has in my final piece.
The Salford Advertiser Front CoverThe Salford Advertiser uses a verity of colours to attract a wideaudience. The simple sentences and monosyllabic wordingthroughout the newspaper attract a wider audience as the textis easy to understand. The casual approach at reporting thelocal news also allows the reader to enjoy and engage in thenewspaper without the confusion of technical language.Similar to the Daily telegraph there is a advertisement alongthe bottom strip of the newspaper to advertise a local doorbusiness. The bright and colourful advertisement would attractreaders to the newspaper as well as the business. Like TheDaily Telegraph, the masthead for Salford Advertiser is locatedacross the top section of the cover highlighted in red to attractthe reader to remember the highlighted masthead. Tabloidsare regularly referred to as ‘red label’ newspapers, reflectingthe casual reputation of the newspaper.The main story photograph has been manipulated toemphasise the pet owner’s cold white face. As the headlines describes how the woman ‘starveddogs til they were barely alive’. The cold white complexion of her face is exaggerated by editingtechniques encourages the audience to relate her pale face to her cold careless actions. Thesuspect’s dark symbolises the dark deeds she is accused of committing. An image of a dog expressingan upset emotion creates sympathy in the audience, creating the opposing effect on the pet owneras the reader is provoked to judge her.Other stories are referred to on the front cover marked by page numbers. The reader would be ableto read the sub headlines and locate the story in the newspaper by the page number in order to readthe article. There is an advertisement down the right side of the newspaper encouraging the readerto take part and apply for ‘free council tax’. The less wealthy audience would purchase thenewspaper so that they would be able to take advantage of the competition. The competitionadvertisement is highlighted I yellow to attract the audience attention in a shop.The Salford advertiser uses the same traditional conventions of a newspaper as the Daily Telegraph.Both newspapers encode the same conventions to establish the media texts are newspaper s. Thesimilar techniques are exposed in different in each of the newspapers to attract a different targetaudience. However both newspapers follow the same purpose to inform and persuade the reader.
Daily Telegraph Page 2The Daily Telegraph is a broadsheet shown by the compressedcolumns, small text and formal tone of the article following theconventions of a news paper. Intellectual language attracts theniche older audience to explain the content of the articledocumenting on current affairs internationally. This newspaperwould be aimed at the older affluent audience interested in worldcurrent affairs. A bigger bold font has been used to highlight themain storyline. The double page document six different stories,allowing the reader to choose a certain story they would prefer.The multiple genres available such as crime, local events and sportencode the traditional conventions of a 2ndpage.Offering a widervariety of articles is illustrated by a portrait, usually of a memberof parliament or a professional in the field. The use of close upportraits allows the readers to acknowledge the person featured.The broadsheet layout reports news on a national level which will attract the more knowledgeableaudience who take an interest in current affairs and politics. The CCTV styled main image is used tocreate realism, exaggerating the ‘yobs’ to be the course of the ‘war’. The image shows recklessrioters trying to barge threw a police wall, representing the police to have authority over the ‘yobs’.The dysphemistic adjective ‘yobs’ is used to describe the protesters attempts to sway the reader’sopinion to the journalist biased view. Uses and Gratifications are applied through personalrelationship as the audience would wonder if any of the local ‘yobs’ were people they would know.However the newspaper uses a contrasting head line for a sub article ‘Teenage win legal battle’praising a young man for successfully challenging the PSNI for the publication of his appearanceduring the riots. Contradicting the main story the use of opposing opinions from the two journalistsexpress a balanced argument so that the newspaper would not face claims of being bias.Traditionally newspapers show both sides of a debate so that readers from opposing argumentsaren’t offended. This writing techniqueis a convention of newspapers encoding the balanced report.The layout for the Telegraph second page follows the conventions of a newspaper using closelycondensed articles illustrated by photographs to report on local news.
The Sun Page 2The Sun second page is more casual tabloid comparedto the Telegraph broadsheet. The simple sentencesand monosyllabic headline helps the tabloid attract awider audience making the articles easier tounderstand. Big Bold headlines highlight what thearticle is about summaries in just a few words. Theheadline ‘OLD AGE TAX’ is summarised ‘Elderly facecash squeeze to fin care’ the articles are summarisedso that audiences are introduced to the article withouthaving to read the whole article. Condensed articlesand photographs illustrating the article follow theconventional traditions of news papers. Colours areused to highlight the weather report and other articlesto make the page more attractive towards a youngeraudience, as the tabloid has a wide target audience.The weather forecast takes up a third of the page to express a separate subject matter to thearticles. The weather would be a popular subject for the variety of readers throughout the UK shownby the large area used to exhibit the weather forecast information. The weather forecast names allthe major cities in the UK applying uses and gratifications as readers would look at the weather tosee how it would affect their plans. A contact number appears on the page to provide further detailsfor the weather report if readers would like to query the weather in their local area. The main storyon the second page is highlight by a black border to emphasise the importance of the article.I will be focussing on the conventions of tabloid newspapers rather than tabloids as the casual tonewould attract a wider audience. The layout of a tabloid is much more attractive and simplecompared to the crowded column formal set out of a broadsheet.