5. Contents of the newspaper
•News -> from London, the rest of the UK and the world
•Weather
•Property listings
•Art
•Business
•Travel
•TV guide
•Sports
6. Organisation/structure of newspaper
First section focuses on
the latest news
The ‘London life’ section includes
cinema times and others things to do
in London
Business section
Home and property section
includes lists for property to buy
in the UK and abroad
Last few pages are the
sports and travel section
7. How much advertising in it?
•45% of the newspaper is adverts
•Almost every page has an advert on it, most of these ads take up
at least 1/3 of the page
8. What do they advertise?
• Technology -> phone deals
• Banks
•
•
•
•
Cars
Food -> supermarket deals and new food products
Travel
Real estate ads
9. Target audience
• Target audience would be middle class males and females
ages 30-45, who may classed as ‘business people’ as well as
uses the tube as that’s where this newspaper is available.
10. Where is it available?
• Mainline and tube stations (chosen pick up points)
• ‘The Evening Standard’ app
16. How much advertising in it?
•60% of the newspaper is adverts
•Just like the evening standard, almost every page includes an
advert
17. What do they advertise?
•Technology -> phone deals, dvd deals, broadband deals
•Cars
•Supermarkets and their latest deals
•New series of TV shows
18. Target audience
• Target audience would be lower middle class and working
class females aged 18-30 as this newspaper focuses more on
the latest celebrity news and gossip and this would more
appeal to young women than men
19. Where is it available?
• Download ‘daily star’ app
• Read online
• Buy at local newsagent
23. What kinds of things are in the
newspaper
•
Adverts for houses
•
Articles about the royal family
•
Articles about attacks and murders
•
Sports i.e. Football
•
The economic state (business)
24. How is the news paper structured
Main picture on page to capture
immediate attention. The picture the
largest picture on paged and quite centred,
giving it importance.
Quite a large subtitle, so audience can
see straight away was article is about
Text is in neat columns in order that
it is presentable and clear to the
person reading.
The less important articles, are placed on
the right of the page, with a smaller picture.
(These are what audience reads last)
25. How much advertising is in the
newspaper
I would say that 20 percent of the times newspaper is made up of advertising
There are very tiny adverts on some of the pages, but the most adverts are based
at the back.
What does the newspaper advertise?
•Second hand cars
•Houses
•Rooms for rent
•Perfume
•watches.
Dating advertisements
University education
advertisements
Dinner party ant a
cookery school
26. Who is their target audience?
Target Audience
There are
many
articles
based on
money and
business.
Articles regarding
the Priminister and
politics
Numbers/figures in subtitle, (what these types of
people are interested in)
Business people
Age 16-40
Preferably Male
There is a lot of information regarding
the economical climate, business men
and those who are in the process of
studying business/economics would
enjoy this newspaper.
Females would be a secondary audience
as I feel males are more business based.
And are therefore into news regarding
the economical state we are in
27. Where is it available?
The times was first developed in London but now has expanded to many
different countries all over the world.
India
The times of India
New York
The New York times
Los Angeles
Los Angeles Times
Ireland
The Irish times
Israel
The times of Israel
28. Size of Adverts
The size of the adverts are quite small, they do not take up much
space at all.
If they are on the back pages the adverts are a little larger
29. Cost of adverts in newspaper
your print ad costs will depend on a lot of things: the size of your ad(s), what publications you
use, what sections of the papers you want your ads in, the frequency with which you run the
ads, and whether you use colour in your ads
http://www.entrepreneur.com/article/83096#ixzz2jUdLOfAV
31. Source: http://en.wikipedia.org/wiki/Metro_(British_newspaper)
Metro
Metro is a free tabloid newspaper available in parts of the
United Kingdom and published by DMG Media
It is distributed from Monday to Friday
It’s on many public-transport services in selected urban
centres across the United Kingdom and at other outlets such
as cafes, workplaces etc.
32. Metro
What kind of things are in the newspaper
What the newspaper has
Advertisement
News
Guilty Pleasures (Celebrities)
Window on the world
Pictures
33. Metro
What kind of things are in the newspaper
What the newspaper has
Games
Sudoku
Comics
Horoscope
T.V
Business & Finance
Pictures
34. Metro
What kind of things are in the newspaper
What the newspaper has
Sports
Weather
Pictures
35. Metro
How much advertising is in the paper?
The paper had a total of 11
advertisement in the whole
paper
20% of the paper is
advertisement
Some are bigger than others
It depends where there
placed, can be more
expensive than others, and
the size of the advertisement
36. Metro
Who is there target audience
Target Audience
13 – 40
This is due to the information that is in
the paper
Male and Female
Information links to both genders
All ethnicity’s
it has information from all around the
world
Who read English
It because the paper is written in English,
and can only be understood in that
language
Picture
37. Metro
Where is it available
Where is It available?
Tubes
People handing them out on the street
Internet
iPad / Smartphones
Picture
38. Source: http://en.wikipedia.org/wiki/Daily_Mirror
Daily Mirror
The Daily Mirror is a British national daily tabloid newspaper which
was founded in 1903
It was founded by Alfred Harmsworth, who sold it to his
brother Harold Harmsworth
In 1963 a restructuring of the media interests of the Harmsworth
family led to the Mirror becoming a part of International Publishing
Corporation
39. Daily Mirror
What Kind of things are in the newspaper?
What the newspaper has
Advertisement
News
Upcoming events
Politics
Pictures
40. Daily Mirror
What Kind of things are in the newspaper?
What the newspaper has
Business / World
Sport
Entertainment
Pictures
41. Daily Mirror
How is the Newspaper organised/structured
Everything is
scattered
Big bold title –
eye catchy
set out in
boxed
Advertisement
normally
stands out,
either a
different
colour than
everything
Image is big,
makes it more
visual, more
likely people
would read it
In columns
Text goes
around the
image
Random pictures in
the middle of the
text
42. Daily Mail
How much advertising is in the paper?
The paper had a total of 46
advertisement in the whole
paper
40% of the paper is
advertisement
Some are bigger than others
Nearly every double spread
page has an advertisment in
the newspaper, can be 4 In
one double spread page
43. Daily Mail
Who is there target audience
Target Audience
30 - 60
Its very detailed and full of information
Male and Female
Information links to both genders
All ethnicity’s
it has information from all around the
world
Business people who are more likely to
pick up a news paper while going work
Picture
44. Daily Mirror
Where is it available
Where is It available?
Corner shops
Super market
Internet
iPad / Smartphones
Picture
45. The Sun
Age
10-55
The tabloid is basic
writing – more pictures
than writing
Ethnicity
British
Because the tabloid
represents British people
Social Class
Working class
Gender
Males
More targeted to males
than females, because
the articles are targeted
for the male gender.
46. The Sun
How is the newspaper organised/structure?
•
•
The newspaper articles are well organised into
columns that are not different to read
In some articles in the newspaper most of them
have big pictures or big titles to make the article
stand out.
47. The Sun: Advertisements
What does this newspaper
advertise?
This type of newspaper
advertises things like Virgin
media, Sky broadband,
Blackberry smart phones, Video
games.
How much does these advertisements
cost?
Quarter of a page advertisements: £ 250
Half of a page advertisements: £
49. Layout design
Wide shot of the
background
Text is in centered but doesn’t cover
the social actor of the documentary
50. Content
The date of when the
documentary will be on
TV
Title that
highlights this is a
new
documentary
Channel’s website
Title of documentary
51. Style of font
Bold, white writing in capitals
so the date is clear and easy to
read
Same font used throughout to keep
consistency but at different sizes
Same style of font is used but in a different
colour so the title stands out from the rest of
the text
52. Photo manipulation
Focus pull is used in this advert as the background
is blurred but the camera focuses on the male
53. Organisation of information
Date is the second thing
read
Title is the first
thing read as
it’s the only text
in red
The channel’s website would be the
last thing the audience looks at
The background would be the third
thing the audience looks at
54. Layout design
Same layout template is used as the text
takes up the same amount of space on the
screen
Wide shot that shows majority of
the background
55. Content
Specific date and time
that the documentary
will be on
Channel’s website
The background is a short
scene from the documentary
Title that highlights this is a
new documentary
56. Style of font
Same style of font is used when
advertising channel 5 TV shows and
documentaries
58. Organisation of information
As usual the title
is the only text in
red so it would be
the first thing
read by the
audience
The text in
white would
be the
second
thing read
As usual, the channel’s website would be the last
thing the audience looks at as it’s the smallest thing
on the screen
60. Content
Logo of the sponsors of the
TV show
Date and time
the TV show
will be on
Channel’s website
Title of the TV
show
Channel 4 logo with a clip
from the TV show inside of it
61. Style of font
Blue bold font to
emphasise the
date and time
Same style of font is
used but at different
sizes based on the
text’s importance
62. Style of graphics
Channel 4 logo is animated and a clip
from the TV show is presented inside
the logo
63. Organisation of information
The sponsors’ logo is placed at the top
corner and above the title and time so this
would be the third thing
This would be
the second
thing the
audience sees
as the only blue
text
This is the smallest text so this
would be the last thing the
audience would realize
The animated logo would be the first thing
the audience looks at as it takes up most of
the screen
64. This shot is a point of view shot, which gives
the impression that the viewer is holding their
hand in front on their face, making them feel
involved.
The hands are closer to the camera making it
appear larger, and giving a feel of perspective.
Natural lighting is present, ensuring the
shot looks professional and clear
Here is a similar shot, from the
same advert.
65. The text is placed at bottom of
screen, in order that it doesn't cover
the image being shown.
•A focus pull is
applied to this shot,
ensuring the phone
stands out.
•Because this advert
is advertising a
camera of a phone,
the focus pulls
portrays a camera
like feel.
Her facial expression is
shown to be happy in
this photograph,
showing she enjoying
using the phone
The text at the bottom is fairly clear as it
is white and placed on a dark background
66. Big Bold writing saying what
phone it is that is being
advertised. The Boldness captures
attention of audience.
Plain blue graphics as
background, so audience
concentrate on text rather
than background.
Image of phone placed at side of
screen, so audience are able to see
phone properly.
The less
important
writing is made
really small and
isn’t white,
therefore
doesn't stand
out as much to
the audience.
67. The writing has red graphics as
background, to immediately make
it stand out
The graphics then spins and disappears, making it visually
entertaining
The font of small size and placed at bottom of screen
The text is white on a dark background to make it observable
Here the have crossed out prices to make it
obvious that the wine has been reduced.
68. Here there is graphics, as the wine moves around
the wine glass, making it seem tasty and
desirable.
Lastly the advert shows where to
purchase the wine from
Although there is green graphics,
the picture is also slightly seen
behind. In other words the graphics
is transparent.
The companies name, is in Bold, and is also the largest text on the screen.
Therefore it is in the audiences face.
69. •This advert has used
animation, instead of just using
normal people.
•This perhaps makes the
advert seem more fun
Here the graphics of the kindle is twisting
around, immediately making it more
attention-grabbing
Here a split screen is used to show three different
types of kindle. This shows the audience many
things at once saving time.
Price is placed at the bottom, it is a small size. The
black ensures that it is visible against the white
background.
70. •The companies logo is
placed in the centre of
screen to give it
significance
•The red rectangle
behind writing also adds
to this.
The background graphics, matches the
season we are in, and makes the advert
seen festive
72. BBC ONE
Layout Design
These are
animated can
make it visual,
makes it more
interesting to
look at instead
of just having
the channel
name
The
backgroun
d also
makes it
more visual
and better
to watch
The channel name has a transition,
shows on screen from transparent to
slowing fading in
73. BBC ONE
Layout Design
Shows a slide
show on the
different
shows that
BBC one has in
full screen
Shows a clear
image and
makes it clear
what the TV
show would
be about
74. BBC ONE
Content – Style of texts
Because this
TV show is on
BBC TWO, the
number 2 is
transparent
and the
audience is
able to see the
TV show
The ‘Tonight’ is a different colour
for it to stand out so its clear to
the audience when the TV show
would be on
75. BBC ONE
Style of font
Its bold, and
big. Especially
the number 2
as that’s the
TV show that
would be
shown in
Its white
and bold
easier to
see, and the
font Is very
casual
They’ve used hash-tags, can
represent this TV show in
many ways
76. ITV
Layout Design
The image in
the
background
links in to the
subtitle
The title, has a transition of the sparkle
every time a new credit comes up on
screen
77. ITV
Content – Style of texts
Life time is in
bold and red,
easier to read
and look at,
makes it
obvious to the
audience that
you tested it
out
Some texts are smaller than others, it all depends of its big and bold means that its
important
78. ITV
Style of font
The credits
are black
and white,
there is no
background.
And the
font looks
fairly small
Two separate TV shows and it depends which one there talking about as it goes bolder
and bigger
