Keydev adrian sarosi

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Keydev adrian sarosi

  1. 1. Developments in MobileAdvertising: Push to EngageProcessing Mobile Advertising TransactionsAdrian Sarosi – 14 April 2011
  2. 2. Introduction to OpenMarket Europe OpenMarket Europe is the new name for MX Telecom An Amdocs company Most reliable and innovative Mobile Transaction Hub in North America and the UK with global reach A hosted platform – enable any Enterprise to efficiently and effectively reach and engage with consumers through the mobile channel. Annually process over £600m of mobile payments in retail spend 1B A2P transactions processed each month Experienced staff of 2502 Proprietary & Confidential to OpenMarket
  3. 3. Industry Leadership• Active industry participation, including:• Members of: - MEF Americas Board of Directors - AIME Executive Board - IAB Mobile Steering Group3 Proprietary & Confidential to OpenMarket
  4. 4. Customers from all verticals, including:4 Proprietary & Confidential to OpenMarket
  5. 5. Our Value Proposition • Resolves the many-to-many relationships and complexities between players • Provides efficiency and scale • Provides ubiquity and standardization • Higher reliability at lower cost • Provides value-added services to optimize the value of the relationships • A Multi-channel enabler: Cross-Channel, Cross-Network, Cross-Platform, Cross Device5 Proprietary & Confidential to OpenMarket
  6. 6. The Mobile Hub Content Providers US MNOs Marketers/Advertisers EMEA MNOs Brands/Media APAC MNOs Retailers Other Geographies Social Networks Alternate Payment Providers Enterprises/Financials Device OEMs Information Services Providers Profile suppliers Information supplier Other Suppliers6 Proprietary & Confidential to OpenMarket
  7. 7. Hub Services • Premium SMS • Direct Billing (from Web, WAP or custom check out • UK Payforit • Application and In-App Billing • Mobile Crediting • Alternative payment providers
  8. 8. Hub Services • 2 Way SMS • Multimedia SMS (MMS) • Application 2 Person (A2P) • Free to end user • International • Push Notifications •Video and Voice Shortcodes
  9. 9. Hub Services •Application building platform •Chat platform •Interactive Voice Response (IVR) Services • Location-Based Services (LBS) • Hosted Applications e.g. Number Profiling, Operator LookUp, Pre-Authorisation, coupon providers
  10. 10. Case studies
  11. 11. Crediting : Coca-Cola1. Consumers driven to packs 2. Get a pack and find the 3. Web or SMS entry 4. 50p phone credit from ATL code on reverse of label and credited directly to (TV & PR) can ringpulls consumer’s account Relevance •Brand • Engage with 16-24 demographic • Drive sales and brand loyalty • Simplicity • Marketing effectiveness analysis • Talkability • Knowing their customer • Consumer • Free stuff (50p!)  with everything! 11 Proprietary & Confidential to OpenMarket
  12. 12. In-App Payments: Virgin Media Relevance •Brand • Upsell additional content • Engage with non-cable customers • Allowing customers to consume how they want • Simplicity • Testing • Consumer • Mobile access to content • Hassle free purchasing12 Proprietary & Confidential to OpenMarket
  13. 13. LBS: NHS Relevance •Brand : • Engage with mobile demographic • Simple facilitation to overcome lazy hurdle for healthcare • Reduce costs • Test branding • Consumer • Simple access to (sometimes) wanted information!13 Proprietary & Confidential to OpenMarket
  14. 14. Direct (Charity)Payments: DEC (and Red Cross) Relevance •Brand • Exploit 100% and VAT-free micro- donations. • Engage with mobile demographic • Simple facilitation for impulsive donation • Reduce costs of collection • Automated Gift-Aid • Consumer • Simple engagement model for donation Text ‘Redcross’ to: •70080 for a £3 donation •70555 for a £5 donation14 Proprietary & Confidential to OpenMarket
  15. 15. Conclusions •Be relevant •Engage •Evolve - continuously • Don’t abuse the mobile channel • Choose your transaction hub wisely!15 Proprietary & Confidential to OpenMarket
  16. 16. Thank youText Adrian to 88600sales@uk.openmarket.com

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