Placecast - PluggedIn NYC011210


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Placecast - PluggedIn NYC011210

  1. 1. An Introduction to Placecast: Location-based Content Management & Monetization © 1020 Inc., Proprietary and Confidential, 2009
  2. 2. Company Overview History Technology Business Units Founded 4 years ago in San Proprietary technology can PLATFORM LICENSING digest any expression of – Navteq Francisco location and formulate a – Nokia Developed a digital normalized output – Alcatel Lucent platform with location as Normalized data output can be ADVERTISING & the foundation utilized for content serving as MARKETING SERVICES – Location-based targeting well as location based solution delivering dynamic advertising and marketing messaging across any digital channel - web, mobile, DOOH, and Wi-Fi. © 1020 Inc., Proprietary and Confidential, 2009
  3. 3. Location-triggered Messaging Consumer opts in to receive messages from Customized virtual geo-fences are a brand created for ANY physical location Access the customer’s “always on” mobile device Extend marketing programs to customers while they are shopping Deliver requested content and information EXAMPLE: to customers based on time & place Geo-Fence Surrounding The North Face Innovative technique for cutting 875 N Michigan Ave through the clutter Chicago, IL 60611 © 1020 Inc., Proprietary and Confidential, 2009
  4. 4. What is a Geo-Fence? Geō-fence noun : a field around any location set to trigger a personalized marketing message to a consumer entering or exiting the defined area. How it’s created: • Upload location addresses • Proprietary translator creates a “Place Profile” • Program the desired geo-fence around a location Flexibility: • Geo-fences can be created around any location • Add, remove & optimize geo-fences • Concentric geo-fences provide store visit insights Geo-fencing Strategy: • Based on program objectives, trade areas, and customer demographic/psychographic profiles • Incorporate directional attributes (exit, enter) © 1020 Inc., Proprietary and Confidential, 2009
  5. 5. Location-triggered messaging User Opt-In Location Trigger Message Delivery She opts-in to the Saturday Afternoon She gets an SMS alert brand’s program She is out shopping in on her phone through their a retail environment, Message presents a – Web site near an event, personalized offer – Social Network restaurant or venue Message could be – SMS or email program promotional, branding, – Web or mobile banner Triggers the geo- fence as she nears a sponsorship or a – Store locations reminder. designated location Double opt-in © 1020 Inc., Proprietary and Confidential, 2009
  6. 6. Working Examples QUICK SERVE OUTDOOR PRODUCTS SPECIALTY CLOTHING RESTAURANT COMPANY RETAILER QSR views ShopAlerts as Retailer has a unique Clothing retailer’s audience Promotional having tremendous connection with their has short attention spans promotional potential for customer base and the and are “heavy texters”. Situational competing in the “Burger great outdoors. They look to They want to reach them in Wars” reach them at their passion their favorite hang out – the Promotion across mobile points while hiking, biking, mall. web, rewards card and skiing. Experiential Promotion across mobile members, and SMS Promotion across mobile web, SMS program, and program. web, and customer email customer email program. program. © 1020 Inc., Proprietary and Confidential, 2009
  7. 7. Consumer Reaction: location increases relevance and appeal © 1020 Inc., Proprietary and Confidential, 2009
  8. 8. Placecast Platform: Location-based Programs at Scale Reporting & Analytics 5. Location-Based 3. Location Content Management Publishing 4. 6. Location Based Mobile “Associations between content Outbound Marketing 1. Inbound and POIs over time” Processing (5 patents, 70+ countries) 7. Location-Based Processing Advertising “Distribution “Intake of of content 8. Local Search – location and Sponsored Listings 2. POI Data Management content” advertising” (2 patents + 9 9. Navigation -Sponsored “Standardize, normalize, de-duplicate” licensed Icons (3 patents) patents) 10. Social Networking (Check-in) Business Rules “Flexible, configurable settings” © 1020 Inc., Proprietary and Confidential, 2009
  9. 9. Managing “Location” is emerging as a big problem… Google-powered Maps app on iPhone Search for "department stores" in New York Displays push pins on map and sponsored Link Returns results for a business that is not at that location On mobile, you must send the user to the right place every time “There is no JCPenney at this location! 20%+ of any dataset about That is very bad, and Google could harm location has this problem its reputation by sending people to places that don't exist.”¹ ¹ Dan Fromer, Business Insider 10/2009 © 1020 Inc., Proprietary and Confidential, 2009
  10. 10. 2010 Roadmap Ramp retailers Platform launch Expand licensing – Europe and Asia © 1020 Inc., Proprietary and Confidential, 2009
  11. 11. Thank You Alistair Goodman, CEO (c) +1 510 502 3596 © 1020 Inc., Proprietary and Confidential, 2009