NFC-Based CRM: Cases & Experience 2013 한국경영정보학회 추계학술대회 program(11.8.금.한국과학기술회관) On-Off Integration Platforms: Trends and Strategy Making Real World Media by NFC-based Service Platform Smart banking business models based on NFC Serendipity Paradigm in NFC-based Service by Kyoung Jun Lee of LoveisTouch Making Real World Media: New Business Models based on NFC