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Sirous Kavehercy GSM 3G CeeCom Convergence

Presentation on business models in convergence, CeeCom Prague 2007

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Gain Competitive Advantage  & Maximise Revenues In  The World Of Convergence Prague, 26 September 2007 Sirous Kavehercy Market Development Director Europe, Russia and Africa
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1964 1969 2002 June 2007
Acision… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Experts in Mobile Data Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acision Track Record ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Consumers Are Transforming Telecom and Media Sectors
Resulting In A Telecom Jam!
Europe Usage Rate Per Age Segment
What Drives Youth Today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is Content King!? ,[object Object],[object Object]
“ Contact” Is King, Not Content
[object Object]
Service Bundling ,[object Object],Broadband Fixed Mobile TV Quad-Play Bundle Dual-Play Bundle Triple-Play Bundle
Operator Drivers For Bundling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Drivers For Bundling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Bundles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quad-Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
di What Next?
Differentiate
Convergence ?
FMC Has Been A Good Start “ FMC   Uptake Will Only Be Driven By Shifting The Focus To FMC's Features, Rather Than Its Potential For Cutting Costs. ” “ Integrating Voice And Video Into Mobile Applications Will Be The New Frontier For FMC. This Will Enable True Differentiation Between The FMC Offerings Of Today And The FMC Applications Of Tomorrow.” Source:  Analyst House The Yankee Group, 14 September 2007
What Is Convergence? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 “ If all you have is a hammer, then everything looks like a nail.   Abraham Maslow,1965
What Problem Must Convergence  Be Solving?
Business Models In Convergence Examine Characteristics Triple Play Convergence Broadcast Internet Fixed Mobile TV/Radio ‘ Any’ TV Paid  Access Viewer Totals Inactive Advertising Ratings Service Access Relation To Individual Customer Revenue Competition Metrics Search, Community, Content ‘ Any’ PC Paid Access User  Session Interactive Advertising Sessions Comms ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms & Content  ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Quadruple Play Convergence
Key Differentiator For Convergence ,[object Object],[object Object],[object Object],[object Object],TV/Radio Fixed Mobile Internet
1. What Drives Customer Choice? 2. What And Who Has The Best Chance Of Winning The Customer’s Attention?
[object Object],[object Object],Control & Personalization
Key Differentiator For Convergence “ Mobility Is Portable Identity  Coupled With Ubiquitous Access  To Your Telecommunications Services” Mobility TV/Radio Fixed Mobile Internet
Convergence Towards Mobility  Examine Characteristics Service Access Relation To Individual Customer Revenue Competition Metrics TV/Radio (Anywhere) ‘ Any’ TV Paid  Access Viewer Totals Inactive Advertising Ratings Search, Community, Content ‘ Any’ PC Paid Access User  Session Direct  Advertising Sessions Comms (Location) ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms  (Anywhere) ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Broadcast Internet Fixed Mobile Mobility Service Access Relation To Individual Customer Revenue Competition Metrics TV/Radio (Anywhere) ‘ Any’ TV Paid  Access Viewer Totals Inactive Advertising Ratings Search,  Community,  Content ‘ Any’ PC Paid Access User  Session Direct  Advertising Sessions Comms (Location) ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms  (Anywhere) ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Broadcast Internet Fixed Mobile Mobility Service Access Relation To Individual Customer Revenue Competition Metrics TV/Radio (Anywhere) ‘ Any’ TV Paid  Access Viewer Totals Inactive Advertising Ratings Search, Community, Content ‘ Any’ PC Paid Access User  Session Direct  Advertising Sessions Comms (Location) ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms  (Anywhere) ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Broadcast Internet Fixed Mobile Mobility
Business Model Of The  Dominant Provider Of The Future Service Access Relation to Individual Customer Revenue Competition metrics Search, Community, Content Direct  advertising Sessions Comms  (Anywhere) ‘ My’ Phone free access Individual Contract pay per use Customers Mobility
Business Model Of The  Dominant Provider Of The Future Mobility Requirements For  Convergent Service Providers Service Access Relation to Individual Customer Revenue Competition metrics Search, Community, Content Direct  advertising Sessions Comms  (Anywhere) ‘ My’ Phone free access Individual Contract pay per use Customers Mobility Hybrid Revenue Model - Prepaid, Contract, Content, Advertising, 3rd Party Access Personalised Service Packages  - Accessible Anywhere, Any Time Access Via ‘My’device - Portable Identity, Access Anywhere Customer Centric Process Ability  - Mobility Rights, Services Mix, Security, Preferences Focus On Customers, Users And Session Numbers - Multiple Customer, Multiple Service Access
Business Model Of The  Dominant Provider Of The Future Hybrid Revenue Model - Prepaid, Contract, Content, Advertising, 3rd Party Access Personalised Service Packages  - Accessible Anywhere, Any Time Access Via ‘My’device - Portable Identity, Access Anywhere Customer Centric Process Ability  - Mobility Rights, Services Mix, Security, Preferences Focus On Customers, Users And Session Numbers - Multiple Customer, Multiple Service Access Mobility Requirements For  Convergent Service Providers
Remaining Competitive  In A Converging World Payment Access Applications & Information Users Customer Intelligence Customer Intelligence Text Voice Instant Message Video Message Ring tones Wallpaper Browsing Download & streaming TV Enterprise applications Advertising M-commerce User Generated Content Gaming Individuals Family groups Enterprise groups Social communities Business communities Mobile Mobile IP Local Wireless Fixed IP Fixed Prepay Now pay Post pay PAYMENTS Charging Billing Rating Customer care Settlement
[object Object],[object Object]
[object Object]
Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobilizing The Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Application And Access Ubiquity ,[object Object],[object Object],Devices Applications
[object Object]
Increase Customer Loyalty  Achieving Customer Centricity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Increase Customer Loyalty  From B&W To Full Color ,[object Object]
[object Object]
Make Sure You Get Paid
Getting The Basics Right
Payments: Making It Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Provide   User Control   &  Total Revenue Capture
Sirous Kavehercy Market Development Director --------------------------------------------------------- Mobile:  +31 65252 6222 Email:   [email_address]   Website:   http://www.acision.com   Skype:  sirous.kavehercy

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Sirous Kavehercy GSM 3G CeeCom Convergence

  • 1. Gain Competitive Advantage & Maximise Revenues In The World Of Convergence Prague, 26 September 2007 Sirous Kavehercy Market Development Director Europe, Russia and Africa
  • 2.
  • 3. 1964 1969 2002 June 2007
  • 4.
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  • 8. Consumers Are Transforming Telecom and Media Sectors
  • 9. Resulting In A Telecom Jam!
  • 10. Europe Usage Rate Per Age Segment
  • 11.
  • 12.
  • 13. “ Contact” Is King, Not Content
  • 14.
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  • 23. FMC Has Been A Good Start “ FMC Uptake Will Only Be Driven By Shifting The Focus To FMC's Features, Rather Than Its Potential For Cutting Costs. ” “ Integrating Voice And Video Into Mobile Applications Will Be The New Frontier For FMC. This Will Enable True Differentiation Between The FMC Offerings Of Today And The FMC Applications Of Tomorrow.” Source: Analyst House The Yankee Group, 14 September 2007
  • 24.
  • 25.  “ If all you have is a hammer, then everything looks like a nail. Abraham Maslow,1965
  • 26. What Problem Must Convergence Be Solving?
  • 27. Business Models In Convergence Examine Characteristics Triple Play Convergence Broadcast Internet Fixed Mobile TV/Radio ‘ Any’ TV Paid Access Viewer Totals Inactive Advertising Ratings Service Access Relation To Individual Customer Revenue Competition Metrics Search, Community, Content ‘ Any’ PC Paid Access User Session Interactive Advertising Sessions Comms ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms & Content ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Quadruple Play Convergence
  • 28.
  • 29. 1. What Drives Customer Choice? 2. What And Who Has The Best Chance Of Winning The Customer’s Attention?
  • 30.
  • 31. Key Differentiator For Convergence “ Mobility Is Portable Identity Coupled With Ubiquitous Access To Your Telecommunications Services” Mobility TV/Radio Fixed Mobile Internet
  • 32. Convergence Towards Mobility Examine Characteristics Service Access Relation To Individual Customer Revenue Competition Metrics TV/Radio (Anywhere) ‘ Any’ TV Paid Access Viewer Totals Inactive Advertising Ratings Search, Community, Content ‘ Any’ PC Paid Access User Session Direct Advertising Sessions Comms (Location) ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms (Anywhere) ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Broadcast Internet Fixed Mobile Mobility Service Access Relation To Individual Customer Revenue Competition Metrics TV/Radio (Anywhere) ‘ Any’ TV Paid Access Viewer Totals Inactive Advertising Ratings Search, Community, Content ‘ Any’ PC Paid Access User Session Direct Advertising Sessions Comms (Location) ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms (Anywhere) ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Broadcast Internet Fixed Mobile Mobility Service Access Relation To Individual Customer Revenue Competition Metrics TV/Radio (Anywhere) ‘ Any’ TV Paid Access Viewer Totals Inactive Advertising Ratings Search, Community, Content ‘ Any’ PC Paid Access User Session Direct Advertising Sessions Comms (Location) ‘ Any’ Line Paid Access ‘ Home’ Contract Lines Comms (Anywhere) ‘ My’ Phone Free Access Individual Contract Pay Per Use Customers Broadcast Internet Fixed Mobile Mobility
  • 33. Business Model Of The Dominant Provider Of The Future Service Access Relation to Individual Customer Revenue Competition metrics Search, Community, Content Direct advertising Sessions Comms (Anywhere) ‘ My’ Phone free access Individual Contract pay per use Customers Mobility
  • 34. Business Model Of The Dominant Provider Of The Future Mobility Requirements For Convergent Service Providers Service Access Relation to Individual Customer Revenue Competition metrics Search, Community, Content Direct advertising Sessions Comms (Anywhere) ‘ My’ Phone free access Individual Contract pay per use Customers Mobility Hybrid Revenue Model - Prepaid, Contract, Content, Advertising, 3rd Party Access Personalised Service Packages - Accessible Anywhere, Any Time Access Via ‘My’device - Portable Identity, Access Anywhere Customer Centric Process Ability - Mobility Rights, Services Mix, Security, Preferences Focus On Customers, Users And Session Numbers - Multiple Customer, Multiple Service Access
  • 35. Business Model Of The Dominant Provider Of The Future Hybrid Revenue Model - Prepaid, Contract, Content, Advertising, 3rd Party Access Personalised Service Packages - Accessible Anywhere, Any Time Access Via ‘My’device - Portable Identity, Access Anywhere Customer Centric Process Ability - Mobility Rights, Services Mix, Security, Preferences Focus On Customers, Users And Session Numbers - Multiple Customer, Multiple Service Access Mobility Requirements For Convergent Service Providers
  • 36. Remaining Competitive In A Converging World Payment Access Applications & Information Users Customer Intelligence Customer Intelligence Text Voice Instant Message Video Message Ring tones Wallpaper Browsing Download & streaming TV Enterprise applications Advertising M-commerce User Generated Content Gaming Individuals Family groups Enterprise groups Social communities Business communities Mobile Mobile IP Local Wireless Fixed IP Fixed Prepay Now pay Post pay PAYMENTS Charging Billing Rating Customer care Settlement
  • 37.
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  • 44.
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  • 47.
  • 48. Make Sure You Get Paid
  • 50.
  • 51. Sirous Kavehercy Market Development Director --------------------------------------------------------- Mobile: +31 65252 6222 Email: [email_address] Website: http://www.acision.com Skype: sirous.kavehercy