Centralized Media Platform Manages Campaigns

Your Centralized Media-
Management Platform

www.integrate.com

2

What Is Integrate?

• Advertising technology and
solutions provider
• Founded in April 2010
• $11M Series B funding in March
2012 led by Comcast
Ventures, Liberty Global and
Foundry Group
• Offices in AZ, CA, CO, NY and MA
• Centralized Media-Management
Platform (CMMP)

© 2010 – 2012 Integrate.com

3

Integrate Platform
• Empowers media buyers
to plan, launch, analyze
and optimize strategy
from one dashboard

• Unifies
performance, digital and
traditional media within
regulated ecosystem

• Increases operational
efficiency, ad
performance and brand
security


4

Plan


5

Vetted Marketplace
Plan media buys among trusted Sellers.

Integrate’s marketplace
combines more than 2000
pre-screened and qualified
media Sellers.

All Sellers must pass a
rigorous approval process
including:
• Background check
• Compliance screening
• Trade reference verification

Quality control continually
monitors for adherence to
marketplace guidelines.


6

Vendor Profiles
Remove the risk of blind tests by selecting the right Sellers.

Make informed decisions
regarding collaboration with
Sellers by reviewing:
• Company Descriptions
• Verticals of Expertise
• Distribution Channels
• Reach Capability
• Marketplace History
• Campaign Performance
Statistics
• Buyer Recommendations
• Trade References


7

Community Sourcing
Broadcast announcements across ecosystem.

• Announce and discuss
upcoming offers and needs

• Crowd-source solutions and
opportunities

• Create business discussion
groups with select
participants


8

Pricing Models

The marketplace facilitates
all types of customer
interaction: direct response
and branding focused.

When planning your
campaigns, select from
eight campaign models.


9

Precise Targeting
Determine the exact audience you want to reach.
Demographic
• Age
• Gender
• Family Status
• HHI
• Language
Geographic
• Country
• State
• Zip Code
Behavioral
• Attitudes/Opinions
• Interests/Hobbies
• Purchase Patterns
Day-parting
And More


10

Launch


11

Unified Distribution
Execute campaigns across online, offline & mobile outlets.

• Find fulfillment across all
channels
• Manage all marketing efforts –
online, offline & mobile –
through one platform
• Gain control and transparency
over channels per Seller and per
Campaign


12

Media Library
Instantly upload and share creative media assets across campaigns.

Seamlessly manage all
types of creative:
• Banners
• Logos
• Graphics
• Text Ads
• Rich Media Files

Control creative rights
and management
access at the user
level.


13

Messaging Center
Communicate directly with Sellers to facilitate campaign success.

• Discuss campaign goals and parameters • Confirm proper execution
• Control pricing and allocation per Seller • Ensure compliance


14

Analyze


15

Real-Time Reporting Suite

Customize reports and
filter data by:
• Campaign
• Seller/Sub ID
• Creative
• Location

Preset filters and
schedule regular reports.


16

Audience Analysis
Discover composition of newly
acquired customers, such as:
• Demographic – age, income,
household make-up
• Geographic – residence and work
locations
• Behavioral – interests across more
than 50 verticals
• Purchase Patterns – super, good,
moderate or light buyers

Evaluate data on a per campaign
or per Seller basis.

Compare to national averages or
to baseline of best performing
customers.


17

CPL Campaign Review
Save hundreds of hours in data accumulation and analysis.

• Delineate lead information with regard to • Export data in PDF or PPT format
lead characteristics and volume • Eliminate the need to manually evaluate data
• Compare performance by Seller through Excel sheets


18

Optimize


19

Fraud Prevention Technology

Industry-leading fraud
controls work to:
• Deliver an unmatched
level of security and
quality.
• Identify fraud before it
ever reaches the
advertiser
• Eliminate fraudulent
sources from the
marketplace


20

Allocation Genie
Shift campaign budgets between Sellers based on performance.

• Choose between manual
and automatic budget
reallocation for campaign
optimization efforts
• Set performance metric for
each campaign
• Designate performance
learning curve


21

The Integrate Difference
Unparalleled technology and unbeatable support combine.

• Strategic Development Team
assists with development of
effective media strategy.
• Dedicated Account Support
guides day-to-day operations of
client business on the platform.
• Training Specialists available for
virtual and on-site training.
• Product Specialists identify
ongoing strategies to promote
client success.


22

What Our Clients Are Saying
“Integrate’s platform and team are a total
game changer. Their technology is top notch
“Without exception, I am nearly and their ever growing staff is more
speechless in communicating our knowledgeable than any other company in
level of satisfaction… I look the space.”
forward to a profitable future
with Integrate and thank you for
your team's efforts.”
I can simply say I'm thrilled working with
you guys!...Everything just works with you.

“What truly separates Integrate from
the rest is their obsession with “Simple. Responsive. Effective.”
customer service. I always receive a
call back or an email. “


23

Custom Solutions
Find your solution and integrate today


24

Thank You

Start using Integrate or contact
us today!

Jeremy Dempsey
866-478-0326 x 6048
jd@integrate.com
www.integrate.com


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