Camerjam mobile public masterclass openmarket

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Camerjam mobile public masterclass openmarket

  1. 1. “Using mobile for cost savings and process efficiency” Mobile Masterclass for the Public Sector - 18th January 2012Oisin Lunny, Senior Market Development Manager, OpenMarket
  2. 2. OpenMarket Proprietary & Confidential to OpenMarket
  3. 3. OpenMarket approach• We supply mobile building blocks: - messaging, payment, VAS• For brands and agency partners• Bring agencies creativity to life on mobile• Reliable, scalable, remove the complexity• Great account management• Direct connections• $3bn revenues Proprietary & Confidential to OpenMarket
  4. 4. Using mobile for cost savingsand process efficiency
  5. 5. The £700m problem with DNA Proprietary & Confidential to OpenMarket
  6. 6. The £700m problem with DNA• Affecting the most deprived• 20-24 year old males• Overbooking and fines do not work• “Choose and book” mixed results Proprietary & Confidential to OpenMarket
  7. 7. The £700m problem with DNA• "The number of appointments available for patients is reduced by each DNA that occurs, increasing waiting times for patients and costs to the overall health economy.• “It is in everyones interest to reduce DNAs; the service provider, the Primary Care Trust, the patient, and the tax paying public."• Sue Wilson, Associate Director, Commissioning Proprietary & Confidential to OpenMarket
  8. 8. SMS cuts DNA by a third• Patients receive two SMS reminders: a fortnight beforethree days beforeInteractive - can cancel or rescheduleDrop in DNAs of up to 35%• “There is no doubt that this new system is saving us thousands of pounds a day.”*• Greg Bird, Deputy GM Outpatient Services*583k / month, 19k / day Proprietary & Confidential to OpenMarket
  9. 9. Medicapp “Line Of Sight”• SaaS mirrors PbR (Payment By Result)• Zero financial risk, no cost for trust: - sending SMS messages - running dedicated 5 digit short codes - ‘gateway’ routes patient’s reply to a booking screen - no charge for reminding a patient who subsequently attends Proprietary & Confidential to OpenMarket
  10. 10. Medicapp “Line Of Sight”Chargeable only when it delivers a cancellation Proprietary & Confidential to OpenMarket
  11. 11. NHS Choices• Free service SMS to 64746 • Doctor (for GPs) • Walk (for walk-in centres) • Dentist (for dentists) • Accident (for A&E)• LBS locates user and responds with the nearest• BMI index / drink quiz Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  12. 12. NHS Choices Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  13. 13. Promote, promote, promote Effect of TV promotion on DEC campaign Peaking at £298k on 08/07/11 TV TV events / newspaper ads drove peak donations, in particular TV support from ITV TV13 Proprietary & Confidential to OpenMarket August 2011
  14. 14. Direct Gov Video Proprietary & Confidential to OpenMarket
  15. 15. Some other possibilities• Parking PCN / FPC payment• Pay court fines by mobile e.g. • £100 fine @ £10/m • could save millions• Distributing information • recycling • national holidays • local government Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  16. 16. Some other possibilities• Reporting fly-tipping • send MMS • geo-tagged• Municipal contacts • eg faulty street lights • one number IVR • SMS shortcode / chat console • much cheaper than call centres Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  17. 17. Chat platform Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  18. 18. Video calling SDK- World first- Mac- PC- iPhone- iPad- Facebook- Wifi- 3G Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  19. 19. Cashless parking Copyright MX Telecom Inc 2008 Proprietary & Confidential to OpenMarket
  20. 20. Contact OpenMarket sales@uk.openmarket.com twitter @openmarket facebook @openmarket www.openmarket.comText “adrian” to 88600 / text “sales” to 88600

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