1. 1
Speaker/Trainer – Rajiv Mukherjee
Rajiv Mukherjee, CEO, FIRST100SALES.COM
Rajiv is senior product management & marketing executive who
has 14+ years of experience in building, validating, launching and
marketing high tech products in multi billion dollar companies like
Usha Martin, Hindalco, Pearson, and several startups in India
A sought after speaker at several conferences, he is currently CEO of FHS He has planned and
executed the introduction of new solutions into new markets and customer segments, resulting in
increased revenues, sales leads and awareness. Proven leader in building and directing teams.
Excellent author and speaker; energetic, passionate and customer focused.

2. My Journey

3. Product Marketing in India
3
 1500+ MNCs with a 1B USD revenue
or higher with R&D centers in India
(most of them have started hiring for
PMs, PMMs)
 3000+ India based companies in IT
services, BFSI, Retail, manufacturing
looking for PM
 5000+ funded startups in IT
1L (estimated) Professionals who
want to cross over to a
“business/PM” role
Product Marketing
Baseline
-India’s first Annual PM
Benchmark released at
NASSCOM 2014

4. PM in India - Common Career Path & Skill

5. PM – Salary Analysis in India

6. BUILDING SKILLSETS THROUGH EXPERIENTIAL
LEARNING
Customer Insighting
Financial Analysis of Products
Product Strategy Participation
Leadership
 Influentiality Index
 Negotiation
 Executive Presence
Building Thought Leadership
Communication Design
New Product/Service
Introduction
 Prototyping Innovation
 Business Plan
 Product Plan
 GoToMarket Plan
Portfolio Management
Customer Acquisition
Mindset  Knowledge Skillset

7. 3 Key Phases of a Idea to Market
itch
idea
Demo/beta cash
Problem-focus
Low-cost
high-speed Experimentation
refining your Business Model
Good pitch
Productizing &
GTM Process

8. * Industry Best
Practices
* Hands on Exercises
for Applied Learning
- Role Plays
- Case Study Led
Discussions
* Leveraging Industry
Best Practices
Framework –
Workshop Pedagogy