2. Feedback from our target audience was extremely significant to us as it allowed
us to make decisions and improvements to our final production and to any future
productions. It allows us to be aware of the elements which our target audience
enjoyed and which they felt that we could make changes to.
We received feedback from our target audience through our pre and post
questionnaires, surveys, interviews, over the internet (i.e. YouTube comments)
and through word of mouth.
I was very pleased to receive the feedback that I wanted and achieve my overall
aim of making the audience sympathize with the protagonist as that it one of the
main convetions of a drama-genre film. Although, my intention was to make the
audience feel emotional I had also hoped that the audience would enjoy our final
production.
3. This is some of the
results we received in
our pre-questionnaire
from our target
audience which, was
very useful when we
were making final
decisions about our
production as we were
able to consider what
majority of our target
audience felt would be
the best option and
therefore ensure that
our production would
be successful.
4. Response to each question in the pre-questionnaire;
We had a range of age groups for both males and females ensuring that the data
collected would be valid. We demonstrated this further through our interview video. (Part
1) We aimed to provide options within the age group for our pre-questionnaire with the
exception of only gaining response from one individual aged between 18-23.
After reading our synopsis, we asked the participants to guess the genre of our short film.
Majority voted for the correct genre which suggests that our narrative and codes and
conventions are clear. However, there were three exceptions as they chose adventure,
sci-fi and romantic comedy. This may have been due to the fact that the participant was
not fully aware of the elements of these genres or they may have accidentally chosen it.
We wanted to ensure that the audience would be able to follow the action and therefore
asked the participants to see if the narrative was clear by reading our script. 7/10 agreed
that our narrative was coherent, which was positive feedback as the audience’s
understanding is vital to the success of our film. However, three participants felt that the
narrative was not clear, this feedback allowed us to make improvements to the structure
and improve the stage directions to aid the understanding although this could be
because the format of the script may have been difficult for the individuals to follow.
A high proportion of individuals believed the title of the film was fitting, with the
exception of one anomaly, who felt that ‘Dear Mum’ was not a good title.
5. This is some of the feedback
we received through our post-
questionnaire, which overall we
were very pleased with and felt
that our film was successful.
However, we had areas of
weakness which we could
have improved in order to
develop the quality of our short
film.
6. Response to each question in the post questionnaire;
Again, we had a mixture of males and females from ages 12-35, which we have also
demonstrated in our interview video attached in part 1. This allows us to collect
varied and reliable data which is beneficial to us when doing any future projects.
All the participants rated our film 7 and above which we were very pleased with, as it
insinuates that majority of our target audience enjoyed our film.
Majority of our participants felt that the actors performance was the most successful
aspect of our film and felt the cinematography was the weakest aspect and had
room for improvement. This helps us understand that we could’ve been a lot more
creative and experimented with different shots and angles.
80% of our participants agreed that our film met the codes and conventions of a
drama genre.
100% of our participants agreed that the narrative was clear which we were very
pleased with, especially because we were worried that he enigma of the title may
confuse our audience.
9/10 individuals felt that we conveyed a clear message about terminal illnesses such
as cancer, which was our main objective.
100% of our participants said that they would recommend our film to a friend which
we were very content about as it insinuates that the audience felt like they could
relate and connect with the characters etc.
7. As part of my evaluation, I personally surveyed individuals who fit into my target audience
that had viewed my production, asking them similar questions to our post questionnaire,
strictly for evaluative purposes. I asked them to complete the short survey on their own to
avoid influence from peers and to be as honest as possible, ensuring the data collected is
reliable.
8. 1.Was the genre of our film (drama) easily recognizable?
This question was significant to me in
relation to the audience understanding the
production through the specific drama codes
and conventions that we used. I was
extremely pleased to find out that everyone
was able to identify the genre as it signifies
that we managed to achieve a sense of
realism through our characters and settings,
which the audience would expect. From this,
I have learned that the genre is essential
when constructing a verisimilitude through
codes and conventions as it aids the
audience’s understanding of the film.
20
0
Question 1
Yes
No
9. 2. Could you understand the narrative?
18
2
Question 2
Yes
No
From this feedback, I was able to identify that a
majority of the individuals felt that my production
had a clear narrative. However, there were a few
who mentioned that if they did not pay full attention
to the film they may have missed the significance of
the letter and misinterpreted who the letter was
meant for, especially as our title was only revealed at
the end of our production as we wanted to create an
enigma.Therefore, if I were to do this again, I would
improve the cinematography to involve more close
up shots of the letter which clearly says “Dear Mum”
and of the ‘To my daughter’ card, which would allow
the audience to establish the relationship between
the characters and clear any confusion the audience
may feel about whom the letter is for.
10. 3. In terms of cinematography, what could have been improved?
10
15
5
Variety of shots
Variety of angles
Been more
creative
In our interview video and post questionnaire
majority of participants said that they felt the
cinematography was the weakest aspect of
our production.Therefore I wanted to
identify what aspects of cinematography we
needed to improve on and whether it was our
lack of technical competence or our lack of
imagination.
11. 4.In terms of editing, what could have been improved?
15
3
2
Transitions
Effects
Colour Grading
From our audience feedback, I
discovered that most of my target
audience felt that editing was the
second weakest aspect of my film
and therefore I wanted to
research if there was anything
specific which my target audience
felt that I could improve on in the
future.
12. Conclusion
To conclude, I was pleased
with the feedback which I
had received from my target
audience as it was mainly
positive. In relation to the
interview video attached I
was able to evaluate my
production in terms of the
feedback I had received.
SuccessfulAreas Areas for Improvement
Overall, I was happy with the outcome
of my production as it was of a high
standard.
I felt that the lack of creativity in terms
of cinematography, meant that our
production was not as good as it could
have been.
My favourite aspect of our film was the
sound, as I felt that the non-diegetic
voiceover was an integral part to the
narrative of my film and aided the
audiences understanding greatly.
Another aspect which we could have
improved within our film was the
lighting. In some areas due to the low
quality of lighting, it resulted in the
footage being grainy.We attempted to
re-film the footage in order to improve
the quality but struggled to do this due
to the lack of time we had.
I was very pleased with the performance
of my cast as I felt that the acting
allowed me to depict the emotion which
I wanted and allowed for my film to be
relatable and successful.
I could’ve incorporated more angles
within my cinematography to improve
the quality of my work.
