3

1. What have you learned
from your audience
feedback?
Eat The Rich

2. For the producers, it is important to gain
feedback from the audience because:
Focus Groups: These groups are formed to represent the film's target audience and are a very
traditional method. To understand what is working within the film and why, and also what could
be improved upon to fit the audience's taste. They are good as they give the producers an idea
of how the film will be perceived and reviewed by the specific generation, and if something is
taken badly or in the wrong way, it can be corrected. In summary, focus groups help producers
see how effective a media product will be, like a miniature run through before it is premiered to
the world, this means the film will be saved of bad critique, publicity and stigma.
Quentin Tarantino uses this technique before he releases any of his films. ‘Gjango Unchained’
being the most recent film. He showed a graphic and shocking scene to a focus group of
teenagers, where the slave is ripped up by a pack of dogs. The feedback from the group was
that it contained too much gore, therefore Tarantino changed the scene.

3. Box Office Figures: with these you can see how much a particular film made from their opening
weekend, this is a good induction if the audience liked or disliked the content.
Reviews: from the new up and coming blogging scene or traditional film critics/journalists, with
reviews you can generate a buzz around a film with the different responses and cause a stir of
people talking about it.
Viewings: hosting some private viewings, such as the focus group, but opening it up to all age
ranges and types of people to gain a wider opinion before a global premier.
Awards & nominations: If a film gets picked or wins either category. It suggests that the film is
worth watching and is gaining a positive response.
Social media: the largest and arguably the most powerful distribution method to gain feedback
on the film by publishing a trailer on YouTube (or other video platform) and sharing it on
Facebook or Twitter where an individual is able to write their personal opinion and
communicate with others, potentially causing debate.

4. Eat The Rich Feedback
Before releasing Eat The Rich, I held my own focus group on mainly 17-19 year olds,
which is at the lower end of the films age range as they were all from Varndean College.
These people are all media savvy and use social media on a daily basis.
I created a questionnaire that I could group into qualitative and quantitative data to have
some variation
In order to understand how other people perceived the “Eat The Rich” trailer, I did a
questionnaire. This is to show the areas that I could have improved on in the planning,
filming or editing stages of the trailer. The general outcome is positive and as the data is
revealed for each question, you will see I have written a little about my opinion, other
peoples comments and the strengths and weaknesses of my trailer.
This was a useful exercise to complete as it enabled me, for future, what works well and
what doesn't.

5. 1)What genre is the trailer?
This graph to the side shows that
there was debate as to what genre
the trailer was.
It is in actual fact a dystopian, which
got 7/16, which is the highest score.
This is a positive as it means that I
used similar conventions that the
audience associate the dystopian.

6. 2) How would you rate the trailer?
This question asked the viewers
personal rating for the trailer.
Most people answered ‘good’,
with comments such as:
“The camera work was very
good but it escalated very
quickly” and “Liked the concept
but fight scene was slightly
cheesy!”

7. 3A) How would you rate the narrative?
This question got most of its answers
from the audience ticking ‘intriguing’.
With comments such as “it opens your
eyes to the world”, “good film concept”
and “liked that it defeated the rich”
In my personal opinion, I believe that I
could have developed the narrative
further and go more in depth as I think
the narrative is slightly confusing myself
to people who don't understand it from
the beginning.

8. 3B/C) How would you rate the camera
work/editing?
The camera work & editing is what got the best
response from looking at the data. In question 3B,
answers in graph beside, 9/16 people said it was
‘exciting’.
In the written feedback the camerawork and editing
comments where grouped together, below is what was
said:
“ very good filming & editing”
“camera shots were good & liked the jump cut edits”
“camera work was interesting”
“loved the pan, at the dinner table”

9. 3D) How would you rate the soundtrack?
The music was a controversial topic as
some people thought it was very fitting,
others though it was fitting but only in
certain parts and others though it did
not work at all.
I however, like the music to go with the
footage as I feel it gives a prim and
proper atmosphere, which is intended,
then in the fight scene, the music
changes to fit that fast pace
environment.

10. 4) What should the film certification be?
This is an interesting question because
I knew Eat The Rich was going to be
classed as a 15, as thats what I
labeled it, basing my decision on the
BBFC, this information is also included
in my ‘Target Audience’ slide.
Most people have answered 15, this
gives me peace of mind that I chose
the correct age range.

11. 5) What gender is this trailer suited to?
The majority of the answers to
this question was both, however,
there was some cross over
because some comments said:
“not manly enough so female
audience” others said “male main
characters, therefore more suited
to men”.
I take this as it is personal
preference, but I believe that the
film is fitting for both genders.

12. 5B) Which social status does this trailer suit
more?
This data, was one of the most
important in my eyes to see what
other people thought the social class
that would watch Eat The Rich would
be.
More answers where on “middle
class”. Comments that support this
are:
“they will be able to relate to it better”
and “because the working class man
ends up being the villain”
others that said both say “it is relevant
to both classes and relatable”