Media

1. What have you learned from
your audience feedback?
Evaluation

2. The first piece of audience feedback I conducted was a open ended questionnaire. At
this stage, I was certain about my ideas on forced/arranged marriages and the themes
that I want to include such as distress, love, pain and heartbreak. The questionnaire was
based on my treatment (please see planning tab) to see what others think of my ideas.
I deliberately picked out respondents that are of the same target audience of my short
films – teenagers and young adults; I did this because I thought that it will be more
useful and beneficial for me because their opinion will matter most as they are my
intended target audience.
From this audience feedback, I have learned that some ideas can be seen as offensive to
others. For example, the scene where Sofia rips off her headscarf; some respondents
saw this as offensive towards the religion Islam and that it portrays Muslims in a negative
light. Therefore, I decided to not include this scene in my short film as I did not want to
upset any viewers.

3. The second piece of audience feedback I conducted was a series of interviews regarding
my short film. At this stage, I was half way through constructing The Bride, I had already
produced effective planning such as a storyboard, scripts etc. (please see planning tab).
The interview was to find out if I chose the appropriate target audience for my short film
and if those of the intended demographic understood what social realism is.
I gathered that every one has a slight understanding of what social realism is and they
were able to explain how it is used in The Bride.
From this work and feedback from the respondents, I learned that to be able to reach your
target audience, you must include themes and situations that they could be able to relate
to. Therefore forced/arranged marriages was a good topic to choose as my target audience
felt that there was a gap in the market for this hidden issue that they would be interested
in watching.
Moreover, from this audience feedback, I decided to research what social realism is and
how it is defined as I thought my definition was not as accurate.
One definition of social realism is: Social Realism, an international art movement, refers to
the work of painters, printmakers, photographers and filmmakers who draw attention to
the everyday conditions of the working classes and the poor, and who are critical of the
social structures that maintain these conditions. While the movement's artistic styles vary
from nation to nation, it almost always utilizes a form of descriptive or critical realism
I made sure that I adhere to these definitions and apply social realism effectively in my
short film.

4. I had also conducted a focus group in audio format which unfortunately due
to technical difficulties is unable to upload on Weebly. However I believe
that a focus group is a very effective way in gathering audience feedback.
The respondents had a discussion about what went well and what could be
improved in my short film and if they would recommend it. As a conclusion,
all those involved in the focus group had positive reviews about my short
film and all of them rated it above 7 (out of 10).
From the focus group I learnt that females tend to be more sensitive about
the topic of forced/arranged marriages than men; this is because more
females are victims of crime rather then men. This can have an effect on my
target audience as more females may watch The Bride than males.

5. As you can see on my ancillary task tab, I have conducted many edits of the
film poster of The Bride. I conducted audience feedback on what could be
improved from the previous edit in which I gained useful ideas (please see
audience feedback tab).
From this I learnt, that the more aesthetically pleasing a poster looks, the more
viewers I will gain for my short film. I decided to enhance my creativity skills
and use Serif Page Plus even more efficiently to produce a excellent film poster.
I learnt new techniques on Serif Page Plus such as the cropping of text and how
to use margins and guide lines.