Visual Communication Principles
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The document discusses visual communication and principles of visual perception. It describes the purposes and functions of images as informative, communicative, expressive, and aesthetic. Two principles are explained: the relationship between figure and ground, and the law of good form which states that perception seeks the simplest form of organization. Different types of images like photographs, paintings, and digital images are mentioned. Visual communication is said to be versatile, attention-grabbing, and aid in messaging through stories and association. Design principles of unity, balance, hierarchy, and scale are also noted.
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Visual Communication Principles
- 7. PURPOSE AND FUNCTIONS OF IMAGES • Describe about objects maps or graphs. Informative • To tell people about a productCommunicative • Communicate feelings, emotions and personals beliefs. Expressive • Communicate feelings, emotions and personals beliefs. Aesthetics Visual_Communication_M.Mujeeb Riaz
- 8. Principle of visual perception Relationship between figure and background Law of good from Visual_Communication_M.Mujeeb Riaz
- 9. RELATIONSHIP BETWEEN FIGURE AND BACKGROUND • The Principle says that we can visualize the figure and background at the same time. In the process of perception, we usually focus on the figure before looking at the background. Visual_Communication_M.Mujeeb Riaz
- 11. Law of Good Form • The Process of perception always looks for the simplest or most consistent form of organization, and reduce possible ambiguities or distortions. • Similarity | Proximity | Good Continuation | Symmetry | Periodicity Visual_Communication_M.Mujeeb Riaz
- 13. Image • An image is the visible appearance of a person, object or thing, represented by an expressive form of art. Visual_Communication_M.Mujeeb Riaz
- 14. • Still images: Photographs ,Paintings, drawings • Moving Images: Television , film , Digital animation , multimedia • Artistic : Realistic, Abstract, Symbolic • Graphic Design : Logos • Digital Images : Create on computers • Publicity and advertising Visual_Communication_M.Mujeeb Riaz
- 15. Traits of Visual Communication in the digital marketing world Visual Communication is a perfect medium to get a positive reaction from the audience because it comes with certain advantages that you can’t resist: • Better versatility than verbal communication • Higher attention-grabbing and engaging • Improve the trustworthiness of your message • Give information more quickly and directly • Stick in memory • Tell stories • Communicate quickly • Anchor association • Create a mood or ambiance Visual_Communication_M.Mujeeb Riaz
- 16. Visual design • Visual design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. Visual_Communication_M.Mujeeb Riaz
- 19. Unity / Harmony Balance Hierarchy Scale/proportion Principles of design Visual_Communication_M.Mujeeb Riaz
- 20. What do you see in this picture ? Visual_Communication_M.Mujeeb Riaz
- 23. Free Design Sites • All free Download.com • www.Freepik.com • www.pexels.com • www.1001freefonts.com • www.dafont.com • https://www.logomaker.com/ Visual_Communication_M.Mujeeb Riaz