This project helped me define a personal brand strategy that resonates with who I am and what my clients need.

1. PERSONAL BRAND EXPLORATION
Harmony Brinson
Project & Portfolio I: Week 1
SEPTEMBER 3, 2023

2. My identity stems from my deep commitment to empathy,
community, and approachability. These principles are not just
ethical guidelines that I follow; they de
fi
ne who I am and how I
interact with others, both in my personal and professional life. My
inherent nature is to be a supportive friend, not by conscious
choice, but rather as a natural expression of my character. My life
journey has been marked by adaptability and a relentless
dedication to self-improvement, driven by a desire to become the
best version of myself. Despite numerous changes and transitions
along the way, my ability to form meaningful connections with
people has been a consistent aspect of my life. This capacity to
understand, connect with, and support others lies at the core of
my identity.
Identity

3. Profession
Potential Job Titles:
• Public Relations Specialist
• Digital Marketing Strategist
• In
fl
uencer Marketing Strategist
BRAND ARCHETYPE - My work approach is distinctively
influenced by my natural inclination to be supportive,
authentic, and relatable. Unlike others who may approach
these fields purely from a business perspective, I approach
them with a genuine desire to connect, support, and
empower others. This authenticity and genuine care for
others are evident in all my interactions and content, setting
me apart in an industry often criticized for its superficiality.
My ability to form meaningful connections and my
commitment to empathy and community engagement are
not just unique attributes; they are my superpowers in this
field.
Marketing for the Lifestyle, Wellness & Beauty Industry

4. Target Audience
Ashley A. Oliver
Outreach Plan:
• Research Essence Magazine thoroughly to understand its culture,
recent initiatives, and challenges.
• Send a personalized email to Ashley A. Oliver, expressing my
admiration for Essence and its mission, and articulating how my skills
and experiences make me a strong
fi
t for the company.
• Send a thank-you email within 24 hours of contact, expressing my
gratitude for her time and reiterating my interest in Essence
Human Resources at
Essence Magazine
Jazmyn Williams
Outreach Plan:
• Study The Honey Pot Company's marketing strategies, product lines,
and target audience. Develop a proposal outlining a few strategic
ideas on how I could contribute to their brand marketing efforts.
• Reach out to Jazmyn Williams via LinkedIn or email, expressing my
admiration for The Honey Pot Company and its mission. Share my
thoughts on their current marketing efforts and offer my proposal for
her consideration, asking for feedback or the opportunity to discuss
further.
• Send a thank-you email expressing my appreciation for her time and
consideration, whether or not she is able to meet or provide
feedback.
Director of Brand Marketing
at The Honey Pot
Aliza Zaffar
Outreach Plan:
• Tailor my resume and cover letter to align with their needs,
emphasizing my passion for beauty, and background in digital
marketing and public relations.
• Send a personalized email to Aliza Zaffar, expressing admiration for
Sephora, articulating how my skills and experiences align with the
company.
• Send a follow up email 24 hours after contact.
Corporate Recruiter at
Sephora

5. Goals
Short Term: (Immediately After Graduation, 2025)
• My immediate focus will be on expanding my professional
network. To achieve this, I plan on connecting with industry
professionals in the lifestyle, beauty, and wellness industries.
‣ Connect with at least 50 new professionals on LinkedIn
within the next three months.
Mid Term: (2028)
• I aim to become a leader in my
fi
eld by obtaining advanced
certi
fi
cations in digital marketing and public relations.
‣ Complete at least two advanced certi
fi
cations within
the next 5 years.
Long Term: (2038)
• Speci
fi
c Over the next 15-20 years, I aim to establish my own
consulting
fi
rm specializing in brand strategy and digital
marketing for lifestyle, beauty, and wellness brands.
‣ Build a portfolio of at least 50 professional client
projects within the
fi
rst 5 years of establishing my
fi
rm.

6. Skills Analysis
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Content Creation
SOFT
HARD
Novice / Adept / Expert
Social Media Management Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Media Relations
SOFT
HARD
Novice / Adept / Expert
User Experience (UX) / User Interface (UI) Novice / Adept / Expert
Speaking Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. I help businesses and individuals amplify
their online presence and connect
authentically with their audience by
leveraging my skills in digital marketing,
brand strategy, and my natural ability to
create meaningful relationships.
Promise

8. Credentials
Work Experience:
• Freelance Brand Strategist
• Social Media In
fl
uencer and Content
Creator
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Creative Directing Projects with Outer
Realm Media

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT
HARMONY BRINSON
Industry Experience:
• Digital Marketing and Brand Strategy
Education:
• Full Sail University
Leadership Experience:
• Social Media In
fl
uencing and Content Creation
• Freelance Brand Strategy & Design
Skills and Pro
fi
ciencies:
• Brand Strategy and Design
• Social Media In
fl
uencing and Engagement
• Content Marketing and Strategy
Overall Online Presence:
• This linked-in account has never been used.
• Grade: Poor, 0 out of 100

10. COMPETITION
ISIS BRADFORD
Noteworthy Experience:
• Public Speaking
• Marketing Consulting
HARMONY BRINSON
Industry Experience:
• Digital Marketing
Education:
• Harvard University
Skills and Pro
fi
ciencies:
• Business Consulting
• Content Marketing
• Social Media Strategy
Overall Online Presence:
• Over 500 connection, branded and customized page
images, professional headshot, detailed and strategic
bio, consistently publishing posts, active on social
media platforms like Instagram, customized page link,
Grade: Superior?, 95 out of 100
Industry Experience:
• Digital Marketing and Brand Strategy
Education:
• Full Sail University
Leadership Experience:
• Social Media In
fl
uencing and Content Creation
• Freelance Brand Strategy & Design
Skills and Pro
fi
ciencies:
• Brand Strategy and Design
• Social Media In
fl
uencing and Engagement
• Content Marketing and Strategy
Overall Online Presence:
• This linked-in account has never been used.
• Grade: Poor, 0 out of 100

11. BRAND POSITION
For businesses and individuals who need to enhance their
online presence and foster authentic connections with their
audience, I provide a unique approach that combines digital
marketing, brand strategy, and genuine relationship-building
because unlike others in my
fi
eld, I understand the value of
meaningful interactions and have a proven track record of
transforming online presence into thriving communities
“HARMONY B”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ 2025 DATE TBA | ATLANTA
• Essence Festival
‣ 2024 DATE TBA | NEW ORLEANS
• BeautyCon
‣ September 2024 | LOS ANGELES
Digital Marketing
• Primary Content: informative and inspirational articles and social
media posts related to digital marketing, brand strategy, and self-
improvement. I will also create video content sharing insights,
tips, and behind-the-scenes glimpses into my journey.
• Primary Tools: Video and static content on Instagram, Linked-In,
and TikTok at least 3 times per week.
• Website: To market my personal brand online by regularly
updating it with my latest work, achievements, and testimonials. It
will serve as a comprehensive showcase of my skills,
experiences, and values, and will be actively shared on my social
media platforms and included in my professional
communications.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has successfully navigated a career
path similar to my own ambitions; someone with a strong
background in digital marketing, brand strategy, and who
has effectively built a personal brand. Ideally, this mentor
would also have a lifestyle that aligns with mine,
encompassing a balance of professional success, personal
development, and community involvement (3-6 MONTHS).
Formal Education
• Digital Marketing B.S, Full Sail University
Technical Skills
• Graphic Design - SkillShare, JANUARY 2024
• Data Analytics - Coursera JUNE 2024
• UX Design - Coursera JANUARY 2025
Soft Skills
• Intro to Public Speaking, MARCH 2025
• Problem Solving with Creative and Critical Thinking
SEPTEMBER 2025
• Intro to Public Relations - organization name, JANUARY
2026

14. HARMONY BRINSON
You know how businesses often struggle to
truly connect with their audience online? Well,
what I do is create personalized marketing and
branding strategies that not only increase online visibility but also foster a
genuine connection between the brand and its audience. In fact, I have
successfully revamped my own online presence to better align with my
values and target audience, resulting in meaningful interactions and
increased engagement!
“

15. REFERENCES
Aliza Zaffar | LinkedIn. (n.d.). https://www.linkedin.com/in/alizazaffar/
Ashley A. Oliver M.A., PHR | LinkedIn. (n.d.). https://www.linkedin.com/
in/ashley-a-oliver-m-a-phr-336bb037/
Beautycon LA Event HP - Beautycon. (2023, August 31). Beautycon.
https://www.beautycon.com/
Beginners Guide to Adobe InDesign : The Essentials | Kate Silver |
Skillshare. (n.d.). Skillshare. https://www.skillshare.com/en/
classes/Beginners-Guide-to-Adobe-InDesign-The-Essentials/
425761751
Built To Impact | Home Page - Build a Six-figure Business. (2023, January
22). https://builttoimpact.com/
Coursera. (n.d.). Coursera | Degrees, Certificates, & Free Online Courses.
https://www.coursera.org/
Essence Festival 2023 Home. (2023, July 7). Essence. https://
www.essence.com/essence-festival-2023-home/
Giovanna Alfieri | LinkedIn. (n.d.). https://www.linkedin.com/in/
giovannaaa/
Isis Breanna Bradford | LinkedIn. (n.d.). https://www.linkedin.com/in/
isisbreanna/
Market Research Analysts and Marketing Specialists. (n.d.). https://
www.onetonline.org/link/summary/13-1161.00
Public Relations Specialists. (n.d.). https://www.onetonline.org/link/
summary/27-3031.00
Search Marketing Strategists. (n.d.). https://www.onetonline.org/link/
summary/13-1161.01
Unsplash. (n.d.). 100+ Digital Marketing Pictures | Download Free
Images on Unsplash. Unsplash. https://unsplash.com/photos/
MplUOXqEUK0