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1. Public Image
Management
Proposal
Delivered on – (Date_submitted)
Submitted by – (User_assigned)
Project proposal – (Proposal_name)
Client – (Client_name)

2. Dear (client_name),
Thanks to you in advance for considering us (company_name). We are delighted to tell you
that we have a history of creating and producing public affairs and outreach campaigns that
produce effective results. Our proven work in this field has given us confidence in our ability
to reach your constituents. We take pride for being selected to work for you. The scope of
work is outlined in the proposal.
Our strategic process and recommendations will lay down the base for the refreshed
approach to the development of the strategic communication plan. Our public relations will
support your brand in creating and maintaining your public image. It will help you to position
yourself as a market leader. You know your product and we know reputation.
Feel free to contact in case of confusion. We look forward to discuss the proposal in detail
and excited in working with you to make big things happen.
Sincerely,
(user_assigned)
(company_name)
Cover Letter for
Public Image Management Proposal
2

3. Table of Content
07 - Next Steps
• Your Text Here
• Your Text Here
03 - Your Investment
• Your Text Here
• Your Text Here
04 - Company Overview
• About Us
• Our Team
01 - Project Overview
• Project Context
• Project Objectives
05 - Our Past Experience
• Client Testimonials
• Case Study
02 - Our Capabilities
• Services Offered
• Customized Plan
• Timeframe
06 - Statement of Work & Contract
• Your Text Here
• Your Text Here
3

4. Table of Content
• Project Context
• Project Objectives
Project Overview01
4

5. Project Context of Public Image Management Proposal
Our in-depth analysis identified that the firm needs to build confidence among stakeholders as well as
customers not only in the product but also in the brand as well as company. Issues are–
• Customer impressions are unsatisfactory
• Despite 50% of the market share brand recognition is limited
• You are leading but nobody knows it
Current Scenario
• Competitor is giving strong competition by their better service offerings
• It is time reclaim your position as Go - To - Brand
Competitor Analysis
• You offer best quality and largest variety of products in the market
• Scientifically proven and evidence – based product development
• Excellent response to market demands
Your Strengths
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6. Project Objectives of Public Image Management Proposal
• Creating buzz and positive brand image and recognition
• Building one positive media story per quarter
• Creating four key brand messages from all communications
• 100% increment in social media engagement with customers as
well as public
• We guarantee to provide minimum of 12 expert comments in
media stories
• Four speaking engagements for Ace CEO
• We promise to provide nomination for at least four industry
awards in next 12 months
(Client_Name)
Enlisted are the Objectives for
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7. Table of Content
• Services Offered
• Customized Plan
• Timeframe
Our Capabilities02
7

8. Services Offered in Public Image Management
Comprehensive PR strategy
We will manage, conceive and produce your unpaid communications through various media channels with the
intention to build positive image in public. Various means of communications includes television, radio, print
media, social media and blog posts, etc. We will create a customized campaign that targets your key markets,
reaching out to different audiences with different message.For big picture media campaign we require the
following –
• Creating campaign for building better public image
• Designing website and maintenance
• Updating blogs
• Crisis management
Influencer Outreach
We believe in building fruitful relationship with right people and we know that is important to you. We
initiate the process by researching and identifying influencers and then goals establishment and plan of
action.
We develop set of standards and our professionals will build a influencer strategy –
• Creating influencer personas
• Looking for potential partner that align with brand values
• Quick response to influencer’s needs and requests
• Aiding client in building relationships that is beneficial with influencer
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9. Services Offered in Public Image Management Contd…
The Social Media Strategy will include-
Content Creation
Measuring Your ROISocial Campaigns and Promotions
Client Engagement EffortsLead Generating Campaigns
Social ListeningSocial Selling
We will build a cross – platform strategy across various channels and our expert
professionals will showcase your brand in more creative ways. Brand awareness will be
increased by connecting with public and business growth.
Social Media PR Campaign -
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10. Customized Plan for Public Image Management Proposal Building
Activities Description Recommendations
Understanding you (client_name)
We initiate our process by getting to know you, discovering
who you are and get to know about your goals
• Need to analyse your corporate personality and sharing it
with your stakeholders
Discovering your audience
• We have analyzed your audience, including customers,
prospects, media, employees, shareholders, and the
general public.
• After building a foundation of facts, we will discover the
perfect tone and communication mix to engage, reach
and persuade your target market.
• Identify stakeholders and profile creation
• Brainstorming key messages that are going educate,
inform, engage and entertain you audience
Key messages defining
We now strategize and prepare and test four to six key
messages in collaboration with you team for you PR
strategy for next 12 months
• Generating and testing key messages with audience
members and groups
• Creating mock-ups and samples for various
communication tools and tactics for key messages
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11. Customized Plan for Public Image Management Proposal Contd….
Activities Description Recommendations
Strategies and Tactics
Customized plan creation with specific PR strategies, tools
and tactics
• Building media relations – news releases, media
pitching, generating positive news coverage
• Editorial calendar
• Crisis management
• Developing social media plan
• Improving stakeholder relations – customers, general
public, employees, media
• Building speaking engagements – reputation building,
trust and credibility
Measuring results
We will figure what has worked out for you so far so that
your investment is paying off
• Monthly reports portraying investment value
• Key performance indicators and metrics
• Performance measuring tools for results analysis on
daily and weekly basis
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12. Timeframe for Public Image Management Proposal Building Activities
Activities Duration (in weeks)
Understanding you (client_name) 2-4
Discovering your audience 4-6
Key messages defining 6-8
Strategies and Tactics 8-10
Measuring results 10-12
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13. Table of Content
• Text Here
• Text Here
Your Investment03
13

14. Your Investment in Public Image Management Proposal
Description Months Price
Startup retainer fee $3,000
Services rendered –
• Influencer Outreach
• Comprehensive PR strategy
• Social Media PR Campaign
$2,500
$2,500
$2,500
Monthly Invoice $1,500 12 $18,000
Subtotal
Tax Rate, 10%
Total
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15. Table of Content
• About us
• Our team
Company Overview04
15

16. About Us for Public Image Management Proposal
• Ever evolving PR in communications marketing and digital to aid business & brands
of future
• Founded in 1985 as leading global communication marketing firm partnering with
leading businesses and organizations
About Us
Our Mission
• Ensure growth of customers by influencing attitudes and behaviors in complex
world by building strong relationships
• Your text here
Contact Us
• Your text here
• Your text here
Core Values
• Bringing out our best for our clients
• Trusted partner
• Stay creative in client's growth
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17. Our Team (1/2)
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Katherine Reynolds
CEO
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and capture your audience's attention.
Morgan Ryan
Media Relations
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and capture your audience's attention.
Marquis Salazar
Social Media Analytics
17

18. Our Team (2/2)
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and capture your audience's attention.
Dexter Murphy
CEO
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Aniyah Peters
Media Relations
18

19. Table of Content
• Client Testimonials
• Case Study
Our Past Experience05
19

20. Client Testimonials (1/2)
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needs and capture your audience's attention.
Lewis Spencer
Designation
Company Name
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needs and capture your audience's attention.
Rowan Hooper
Designation
Company Name
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21. Client Testimonials (2/2)
Dexter Turner
Company name
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needs and capture your audience's attention.
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needs and capture your audience's attention.
Ben Watts
Company name
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needs and capture your audience's attention.
Isabella Owen
Company name
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22. Case Study for Public Image Management Proposal
Impact
The beauty product was targeting women and were focusing to feature only real women so that the future generation
able to develop positive relation with their appearance and wanted to bring out this change in the industry.
Beauty Product XYZ
Our firm (Company_Name) brought out various ways through which it can cater real beauty
The crew of all women was assembled to portray women’s perspective in better way
Collaborating with real women to share their personal stories
Social influencers, loyal fans were engaged to carry conversation forefront
Campaign was launched women were asked to share their personal story in order to define new horizons
of beauty
TV commercial and short films
were made
Earned media impressions +12.2 million
with more than +5 million views
Positive conversion
rate – 88%
Increased brand favorability especially
among millennial women
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23. Table of Content
• Your Text Here
• Your Text Here
Statement of Work
& Contract
06
23

24. Statement of Work and Contract for Public Image Management Proposal
Date: {Date_Submitted}
Between "us", {Company_Name}, and "you", {Client_Name}
You {Client_Name}, located at {client_address} are hiring {Company_Name}
located at (address) to perform public relations services for the estimated total
cost of $XXXX as outlined.
Statement of Work
• Agree to put our best efforts in return we expect your cooperation in providing
needed information regarding to website
Mutual Cooperation
• 3 week opportunity to review our week and provide feedback
• We will meet once a month for consultation regarding analytical review and recommendations
• Not liable to the firm and third party for damages
• We will develop a content strategy for blog post
• Monitor your website performance
• We do not provide hosting
• Your text here
• Your text here
Services Rendered
Contract
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25. Contract for Public Image Management Proposal Contd…
Terms of Payment
• Fifty percent of initial fees at the point of contract
signing and it will act as deposit
• Remaining 50% will be billed at end of first month
• We will provide you with necessary documents like
purchase order number and invoice regarding
information
• Your text here
• Your text here
Plans Cancellation
• Right modify, reject, cancel or stop at any point
processes but are imbibed to reimburse us all costs
& expenses
• Your text here
• Your text here
Confidentiality
• All efforts to preserve confidentiality of information
• Your text here
• Your text here
Terms and Termination
• This agreement should commence from (date) and shall
continue till termination by either party by not less than
60 days notice given in writing.
• Your text here
• Your text here
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26. Table of Content
Project Context
Project Objectives
Next Steps07
26

27. Next Steps for Public Image Management Proposal
{User _ Assigned}, { User _ Title}
Signature
Proposal Lead
{Client _ Contact _ First}, {Client _
Contact _ Last} {Client _ Name}
Signature
Default Contact
• Discuss the desired changes
• Accept the proposal
• Sign and finalize the proposal
• Submit an initial payment of 50% of total fee of project
• Once we get the notification of your proposal acceptance, we will send you the separate copy
of the signed contract for your record
• Feel free to contact
• Your Text Here
• Your Text Here
It is requested to read the contract to get the understanding of the details
involved in working with us. Everything should be fair, transparent and easily
understandable at the beginning in order to lay a solid foundation for better
work relationship.
• We firmly believe in clarifying things and sorting out the issues in
order to find the most suitable way to work together
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28. Contact Us
Contact Number
0123456789
Address
# street number, city, state.
Email Address
emailaddress123@gmail.com
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29. Additional Slides
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30. Our Mission
Mission
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audience's attention.
Vision
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audience's attention.
Goal
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audience's attention.
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31. About Us
Preferred by Many
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Values Clients
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32. Roadmap For Process Flow
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audience's attention.
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2016
2017
2018
2019
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33. 30 60 90 Days Plan
Days
30
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Days
60
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Days
90
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34. Weekly Timeline With Task Name
Monday Tuesday Wednesday Friday Saturday Sunday
Name Here Text Here -
Name Here - Text Here
Name Here - -
Name Here - Text Here
Name Here - Text Here
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