This document discusses the roles and skills needed for an effective social media team. It outlines that a team requires various roles including a social media manager, content creator, community manager, and graphics designer. The social media manager is responsible for overall strategy and ensuring smooth operations. Effective skills include writing, graphics, customer service, and advertising expertise. The document also provides examples of social media job hierarchies, listing roles at junior, middle, and highest career levels within a social media company.

2. Digital /Social Media Management _
M.Mujeeb Riaz

3. Team
• A team is a group of individuals, all working
together for a common purpose.
• Group & Team
A group is a collection of individuals who coordinate
their individual efforts. On the other hand, at team is
a group of people who share a common team purpose
and a number of challenging goals. Members of
the team are mutually committed to the goals and to
each other.
Digital /Social Media Management _
M.Mujeeb Riaz

4. Team Leader
• Social media manager: the social
media manager manages all these roles, but
on top of that they also act as internal social
media strategists. They create and manage
the social media strategies and ensure the
smooth-running of social media externally
and internally
Digital /Social Media Management _
M.Mujeeb Riaz

5. Identify the skills you need
• Here are some of the skills your team will
need to fulfill these responsibilities:
• Organization and team management
• Writing and editing
• Graphics
• Networking skills
• Customer service
• Advertising expertise
Digital /Social Media Management _
M.Mujeeb Riaz

6. Social Media Team /Structure in
Pakistan
• Social Media /Community Manager
• Social media Executive
• Content Writer/Creative Writer
• Graphic Designer / Photographer
• Web Designer/Developer
• SEO Expert
• Marketing & Advertising Expert
Digital /Social Media Management _
M.Mujeeb Riaz

7. Social media manager
• The social media manager will make
important decisions like:
• Which platforms to use (Facebook,
Instagram, Twitter, Pinterest, etc.)
• What kind of content you’ll create and
promote
• How frequently you’ll post and share on each
platform
• Analysis and strategy adjustment as needed.
Digital /Social Media Management _
M.Mujeeb Riaz

8. Social Media Posting Strategy
Digital /Social Media Management _
M.Mujeeb Riaz

9. Digital /Social Media Management _
M.Mujeeb Riaz

10. Content creator
• Here are some of the different kinds of
content you may choose to create for social
media:
• Blog posts
• GIFs, and quote cards
• Info graphics
• Video content
Digital /Social Media Management _
M.Mujeeb Riaz

11. Community manager
• This person is the face of the company – a
person that people actually get to know online
• Building relationships on social media
• Engage audience directly by responding to
comments on your posts
Digital /Social Media Management _
M.Mujeeb Riaz

12. Social media monitor
• respond to complaints and try to resolve them
publicly on social media
• Improve your brand image online.
Digital /Social Media Management _
M.Mujeeb Riaz

13. Graphics
• Graphic designers play a vital role in social media
mainly because audiences are going to demand more
real-time and interactive content. Various outlets will
still have ample opportunities for advertisers and
marketing agencies to develop visually appealing
content such as ads, banners and other imagery.
Graphic designers also play a role in maintaining a site’s
user experience. This means that graphic designers will
work hand in hand with user experience architects,
content strategists and other digital marketing
professionals to ensure a live, interactive and appealing
feel.
Digital /Social Media Management _
M.Mujeeb Riaz

14. Social Media Job Hierarchy
Digital /Social Media Management _
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15. Highest Social Media Career Level
• The highest job ranks in the Social Media
Company reside in this level. These
professionals are responsible & liable for all
the work carried out in the company since
everything is done in the company under their
guidance & supervision. The different job
profiles at this level of the social media job
hierarchy include:
Digital /Social Media Management _
M.Mujeeb Riaz

16. • Creative Director
• Director of Community
• Director of Social Media
• Advertising Producers
• Director of Social Media Marketing
• Advertising Directors
• Senior Production Artists
• Director of Brand Communications & Social Marketing
• Advertising Account Director
• Chief Editors
• Manager of Online Communications
• Advertising Copywriter
• Manager of Social Media Communications
• Marketing & Promotional Manager
• Advertising Account Manager
• Manager of Communications Planning
Digital /Social Media Management _
M.Mujeeb Riaz

17. Middle Social Media Career Level
• These are the experts in the middle level of
Social Media Company that performs the
duties of supervisory level. They perform
according to the duties assigned by senior
level professionals. The different job profiles
at this level of the Social Media job hierarchy
include:
Digital /Social Media Management _
M.Mujeeb Riaz

18. • Advertising Supervisor
• Engagement Coordinator
• Advertising Specialist
• Engagement Manager
• Advertising Associate Editor
• Advertising Manager
• Interactive Media Manager
• Multi Media
Communications Consultant
• Advertising Buyer
• Manager of Social Media
• Community Manager
• Online Content Coordinator
•Advertising Sales Manager
•Advertising Junior Copywriter
•Internet Marketing Manager
•Brand Manager
•Agency Account Coordinator
•Interactive Media Coordinator
•Advertising Campaign
Manager
•Interactive Media Associate
•Blogger
•Content Manager
•Brand Ambassador
•Communications planner
•Internet Marketing
Coordinator
•Manager Digital and Social
Media
Digital /Social Media Management _
M.Mujeeb Riaz

19. Junior Social Media Career Level
• The professional at this level of hierarchy have
operational category jobs. Though these
professionals are at low level yet that does not
subordinate their significance in the Social
Media Company. The different job profiles at
this lowest level of the Social Media job
hierarchy include:
Digital /Social Media Management _
M.Mujeeb Riaz

20. • Traffic Manager
• Advertising Marketing Associates
• Target Marketing Strategist
• Social Media Account Executive
• Advertising Coordinator
• Advertising Assistant
• Social Media Analyst
• Advertising Sales Representative
• Assistant Media Planner
• Social Media Assistant
• Client Strategist
• Social Media Associate
• Associate Traffic Manager
• Associate Communications planner
• Trainee
Digital /Social Media Management _
M.Mujeeb Riaz

21. Thanks
Digital /Social Media Management _
M.Mujeeb Riaz