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Email Marketing_M.Mujeeb Riaz .pdf
Email marketing is a direct marketing channel that allows businesses to communicate with customers about new products, updates, and promotions, offering high ROI and low costs. It reaches a vast global audience and is more effective than other digital marketing channels, with 3.9 billion users expected to grow to 4.3 billion. Key components of successful email marketing include a good platform, a targeted mailing list, engaging content, and analytics to measure effectiveness.
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Email Marketing_M.Mujeeb Riaz .pdf
- 2. Emails The Nature UniversalPersonal Direct Simple
- 3. Email Marketing • Adirect marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. • Its high ROI makes it crucial to most businesses’ overall inbound strategy.
- 5. Email Marketing Advantages • Reacha global audience. • Easy to share. ... • Easy to measure. ... • Easy to get started. ... • Drive revenue. ... • Deliver targeted messages. ... • Reach an already engaged audience. ... • Low costs. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. ...
- 6. • Reach aglobal audience. • Easy to share. ... • Easy to measure. ... • Easy to get started. ... • Drive revenue. ... • Deliver targeted messages. ... • Reach an already engaged audience. ... • Low costs. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. ...
- 7. Reasons to doemail marketing
- 8. Effectiveness of EmailMarketing • According to a survey by Smart Insights, email is more effective than all other digital marketing channels, including social media marketing and SEO.
- 10. • In addition,more people use email compared to any other digital channel. As of 2019, there were 3.9 billion email users, with the number set to reach 4.3 billion by 2023. This means that with email, you can potentially reach almost half of the world’s population.
- 11. Email Marketing Types PromotionalInformational Re-engagement Acknowledgment Surveys
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- 13. Top 10 EmailMarketing Tips
- 14. Spam Emails • Illegitimateaddress of the sender • High rate of messages sent in a period • Explicit or illegal content • Phishing • Asks for money in advance • Use of scare tactics • Useless or erroneous information • Enormous number of recipients • Defamation ads in competitions
- 15. Email Marketing KeyComponents Email Platform Mailing List Objectives Content Testing Analytics
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- 17. Hubspot.com • CRM platformwith segmentation capabilities • Good standing with Internet Service Providers • A positive reputation as an email service provider (ESP) • Easy-to-build forms, landing pages, and CTAs • Automation • Simple ways to comply with email regulations • Ability to split test your emails • Built-in analytics
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- 19. • Mailchimp isan all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.
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- 21. Email Design Template •Pre-defined email layout, that may already include content like images or text • The email builder is a drag- and-drop content editor built into the campaign creation process • Ensures Efficiency & Consistency
- 22. Email Marketing –Content Tips • Ask yourself, “What does my audience need from me? How can I help?” • Imagine you’re writing to one person. • Show your brand personality. • Tell a story. • Write to instill curiosity, starting with the email subject line — more on that below. • Use a conversational tone and write the way you speak. • Break up the copy with short paragraphs and use bullet points where possible. • Use the name of a real person for the email signature instead of a faceless brand logo.
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