Engage your audience Eduweb14
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Engage your audience Eduweb14
- 1. Office of Communications Engage Disagree, ask, comment, heckle: @mhames linkedin.com/in/matthames Join the Conversation: #eduweb14
- 3. #InAllSeasons I am not the social media guy
- 4. Office of Communications We like the number 13 at Colgate #AlumniSubmitted13
- 5. Office of Communications Alumni like the number 13 #TheyReallyLike13
- 6. Office of Communications On 12/13/13, Colgate raised $5.1 million from almost 6,000 individual donors.
- 7. Office of Communications 13 reasons why it happened
- 8. #1: look to the stars
- 11. Office of Communications Platform Fans % alumni Monthly Reach Facebook 15,013 40% 160.7K Twitter 12,700 6% 263.9K Linkedin University page 22,406 89% 50.9K LinkedIn alumni group 7,327 98% ?? Google+ 1,339 9% 6.2K (+ SERP) YouTube 1,118 ? 12.3K Pinterest 544 ? 20.1K The vanity metrics
- 12. The metrics Don’t want to make these public.
- 13. Office of Communications #2: draw funnels
- 14. Office of Communications Students website Admissions funnel Alumni engagement Socialmedia News calendar Printmaterials Emailoutreach Cool marketing to prospective students Cool marketing to alumni #mulletmarketing
- 15. Office of Communications And maybe none of something. #3: fight for one of everything
- 18. Office of Communications #Lotsofhittingthings #4: Plan for a behavior
- 19. Office of Communications #5: don’t create
- 21. Office of Communications #6: assume people don’t care
- 22. Office of Communications #7: engage internally
- 24. Office of Communications #8: love your data
- 25. Office of Communications #9: embrace the nudge
- 26. Office of Communications This is a nudge
- 27. Office of Communications #10: Train your audience
- 31. Office of Communications #11: invent digital events
- 32. Office of Communications Colgate Day
- 33. Office of Communications Colgate Day is a made up digital event.
- 34. Office of Communications We set our sites higher
- 35. Office of Communications #12: give up your channels
- 36. Office of Communications We made the first goal by around 11:13am
- 51. Office of Communications #13: Experiment.
- 55. Office of Communications 85K engaged
- 56. Office of Communications #PhotosbyAndyDaddio Questions ? @mhames linkedin.com/in/matthames Rate my presentation: www.eduwebspeakersurvey.com (mobile, tablet or laptop)