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Why use video

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This is my look into why use video

Published in: Business, Technology
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Why use video

  1. 1. Video An argument for creating and using Video
  2. 2. <ul><li>YouTube is the second most used search engine after Google. </li></ul><ul><li>The book Zombies vs Unicorns has a QR code that drives people to a video about the book </li></ul>
  3. 4. <ul><li>People choose to watch video </li></ul><ul><li>Phones and tablets are the best places to watch them </li></ul>
  4. 5. <ul><li>But as you create video, never, ever say viral. </li></ul>
  5. 6. <ul><li>Three kinds of (non-viral) video </li></ul>Quick-Post Professional User Generated
  6. 8. <ul><li>So you have a video </li></ul>Discover Watch Share
  7. 9. Active Discovery Passive Discovery
  8. 11. <ul><li>There are hundreds of places to post videos online </li></ul><ul><li>Including video posting services like TubeMogul and Hey!Spread. </li></ul>
  9. 12. <ul><li>But we’re going to talk about YouTube. </li></ul><ul><li>Because YouTube offers an opportunity for people with video content. </li></ul><ul><li>Because the URL is meaningless, great care should be taken with the title, description and tags. </li></ul>
  10. 13. <ul><li>No matter where it was posted, video should contain a detailed description. </li></ul><ul><li>Tags should contain anything relevant to the video, category, or product. </li></ul>
  11. 14. <ul><li>Help people who are looking for content to find your content – the title and description should have keywords </li></ul><ul><li>YouTube allows infinite amount of tags, so add as many as possible. </li></ul>
  12. 15. <ul><li>A YouTube channel offers the ability to post videos we create, and videos created by people in one place. </li></ul>
  13. 16. YouTube.com/apple
  14. 17. YouTube.com/adidas Flash
  15. 18. <ul><li>Summary. </li></ul><ul><li>Video is being created more and more. </li></ul><ul><li>Video is the best way to show off the emotion of the brand and and involvement of fans. </li></ul><ul><li>YouTube is one of the best places to show off video. </li></ul>

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