Engage your higher ed audience

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Engage your higher ed audience.

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Engage your higher ed audience

  1. 1. Office of Communications Engage Disagree, ask, comment, heckle: @mhames linkedin.com/in/matthames
  2. 2. Office of Communications We like the number 13 at Colgate #alumniSubmitted13
  3. 3. Office of Communications Our alumni like the number 13 #TheyReallyLike13
  4. 4. Office of Communications #ItsKindaNuts
  5. 5. Office of Communications Colgate Day #DidIMentionNuts
  6. 6. Office of Communications Colgate Day #WeGetEngagement
  7. 7. Office of Communications Colgate Day is a made up digital event. #WhyDoPeopleCare?
  8. 8. Office of Communications #PostAt1:13pm We made it an event
  9. 9. Office of Communications #WeTrendedOnTwitter After that, we set our sites higher
  10. 10. Office of Communications #Raidercansaythingswecan’t
  11. 11. Office of Communications #OkayMaybe11:09am We made the first goal by around 11:13am
  12. 12. Office of Communications #PeopleCared
  13. 13. Office of Communications #AllTheWayTrhoughTheDay
  14. 14. Office of Communications #ittookusbysurprise2
  15. 15. Office of Communications #theTwitterMountain
  16. 16. Office of Communications #WorldlyEngagement
  17. 17. Office of Communications 5/13 Tweet Map - Mentions of @colgateuniv // Twitonomy Tweet map - Mentions of @colgateuniv From December 11, 2013, 1:44 am to December 15, 2013, 6:48 pm (saved by @colgateuniv on Dec 16, 2013) Tweet Share this map http://www.twitonomy.com/map.php?id=vum7j8 Tweet Be the first of your Like Open in Google Maps Download KML Map data ©2013 Google, INEGI Home Sign in Contact @user or #hashtag #CanadaDisappoints
  18. 18. Office of Communications #Addtoadifferentlist
  19. 19. Office of Communications #SymmetricalFollowers
  20. 20. Office of Communications #WhenFacebookWasAwesome
  21. 21. Office of Communications #MountFacebook
  22. 22. Office of Communications #Engagement=likers
  23. 23. Office of Communications #TheGoodOldDays
  24. 24. Office of Communications #Haditupat2pm
  25. 25. Office of Communications #StillWatching
  26. 26. Office of Communications #Longtailofviews
  27. 27. Office of Communications #DreamHeadline
  28. 28. Office of Communications #ColgateIsaToothpaste2 April Fool’s day
  29. 29. Office of Communications #RaidersTeethAreGlued
  30. 30. Office of Communications #LongTailofNotViews
  31. 31. Office of Communications 85K engaged #WeCallOurCrestaCrest
  32. 32. Office of Communications Okay, we get it. You engage. How? #IsThisAHighlightReel?
  33. 33. #lookup
  34. 34. Colgate.edu Facebook LinkedIn Twitter YouTube Delicious Google+ Livestream Pinterest Flickr #PlusTheNextShinyThing
  35. 35. Colgate.edu Facebook LinkedIn Twitter YouTube Delicious Google+ Livestream Pinterest Flickr #itsnotalwaysthissmooth
  36. 36. Office of Communications #Ilikedrawingmaroonthings
  37. 37. Office of Communications Students Mass e-mails website Virtual tour Travel Admissions funnel Alumni engagement Magazine Episodic E-mails Reunion, district events Socialmedia Facebook group/yield Welcome to city Alumni site Tour Interview Application News calendar Printmaterials Emailoutreach #waitwedon’tdothat…
  38. 38. Office of Communications #Iheartpuns Some concrete ideas
  39. 39. Office of Communications #OneSocialMediaPlatform
  40. 40. Office of Communications #IHateTooManyWordsOnASlide 1. Driving people to one page 2. Photos 3. Advertising 4. Targeting 5. Reach. Reasons
  41. 41. Office of Communications
  42. 42. Office of Communications #GoogleUpsideDownText
  43. 43. Office of Communications #Itookthispicture
  44. 44. Office of Communications Engage internally #JustAnotherBigHeadedNewYorker
  45. 45. Office of Communications Have panels. #ThisisaMetaphor
  46. 46. Office of Communications The Nudge. #DigitalMediiaisAllaboutNudging
  47. 47. Office of Communications Train your audience. #RememberTheTriangle?
  48. 48. #AlumniNews
  49. 49. Office of Communications #RSSFeedOfContent
  50. 50. Office of Communications #Planis2000ThisYear
  51. 51. Office of Communications Love your data. #DataNerds=InsightNerds
  52. 52. Office of Communications #Lotsofhittingthings Plan for a behavior.

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