Future consumer

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If you say phone to my daughter, she will picture something different from me. This presentation is about the other ways she is different.

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Future consumer

  1. 1. The futureConsumersharemarketing.wordpress.com @mhames Matt Hames 716.817.3076 – @mhames
  2. 2. If I say phone what do you picture? Matt Hames 716.817.3076 – @mhames
  3. 3. This? Matt Hames 716.817.3076 – @mhames
  4. 4. My 5-year pictures these Matt Hames 716.817.3076 – @mhames
  5. 5. She will see things different  She will have an e-mail address and a phone number for life.  Meaning, she will have to choose to lose touch with friends.  And she will have to choose to lose touch with brands.  She will never know world without social media. Matt Hames 716.817.3076 – @mhames
  6. 6. Web 2.0 Matt Hames 716.817.3076 – @mhames
  7. 7. 1 Billion Tweets/week 800m on Facebook 120m on LinkedIn 250m mobile Facebook users6.5 trillion SMS messages sent in 2010 Matt Hames 716.817.3076 – @mhames
  8. 8. Sowhat ? Matt Hames 716.817.3076 – @mhames
  9. 9.  We have to think differently about how we’ll market to the consumer of tomorrow. Here’s why: Matt Hames 716.817.3076 – @mhames
  10. 10. They think different Matt Hames 716.817.3076 – @mhames
  11. 11. They learn different Matt Hames 716.817.3076 – @mhames
  12. 12. They can learn anywhere Matt Hames 716.817.3076 – @mhames
  13. 13. They speak different(8 Trillion Text messages will be sent in 2011) Matt Hames 716.817.3076 – @mhames
  14. 14.  tl;dr Matt Hames 716.817.3076 – @mhames
  15. 15. They organize different iTunes playlist iTunesU Pandora playlist Facebook friends ‘who play’ list Google Circles Twitter lists LinkedIn/today Reddit Matt Hames 716.817.3076 – @mhames
  16. 16. Matt Hames716.817.3076 – @mhames
  17. 17. Matt Hames716.817.3076 – @mhames
  18. 18. They are creatorsEvery new TV resulted inone more consumer ofcontent Matt Hames 716.817.3076 – @mhames
  19. 19. Every new mobile device results ina new content creator Matt Hames 716.817.3076 – @mhames
  20. 20. Sharing has evolved People share:  Location  Photos  Status  Thoughts  Videos  Reviews  Documents  Playlists  Game experiences Matt Hames 716.817.3076 – @mhames
  21. 21. Result Young people want information on the platform they prefer. They will organize it themselves. They will share. They will engage differently. They will interact. They will participate. Matt Hames 716.817.3076 – @mhames
  22. 22. Brands will have less control Matt Hames 716.817.3076 – @mhames
  23. 23. But brands will have an identifiable fan base Matt Hames 716.817.3076 – @mhames
  24. 24. And we can identify the path to being a fan Matt Hames 716.817.3076 – @mhames
  25. 25. A B Point of purchase Matt Hames 716.817.3076 – @mhames
  26. 26. A: Unaware of the brand From unaware to purchase, the tactics will still work:  Advertising  TV, Radio, print, banner ads  Google adwords  Search engine optimization  Social media advertising  Public relations  Direct marketing  Other digital marketing Matt Hames 716.817.3076 – @mhames
  27. 27. B: Brand advocate From purchase to advocate, the world of engagement media:  Facebook page  Facebook connect  Twitter  LinkedIn  YouTube  Brand social network Matt Hames 716.817.3076 – @mhames
  28. 28. Result The overall marketing goal is to get unaware people to buy a product. On the route, we should get those people to become brand advocates. The marketing strategy should reflect this goal and every tactic should be placed on the graph to show how they work together. Matt Hames 716.817.3076 – @mhames
  29. 29. Twitter Blogger outreach promotion TV spot Facebook B email A Brand website POP E-newsletter PPC QR code Direct mail on shelf Loyalty program PR SEO coupon TV spot B-roll Suggestion for YouTube enginesNote: these aren’t the Point ofonly tactics that can beused. Also, some things purchasemight fit in a differentplace on the Path toPurchase depending onthe goal. Matt Hames 716.817.3076 – @mhames
  30. 30. Connect With Me Twitter@mhames Matt Hames 716.817.3076 – @mhames

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