E-commerce refers to the buying and selling of goods and services online. Some key advantages of e-commerce include not requiring a physical store, offering many product choices, and providing access to remotely located stores. However, e-commerce also has disadvantages such as the inability to see products before purchase and requiring internet access. Common e-commerce types are business-to-business, business-to-consumer, consumer-to-consumer, and government-to-citizen transactions. Social media is also an important marketing tool for e-commerce as it allows easy product promotion through platforms like Facebook and Twitter.

2. • Muhammad Faraz

3. E-COMMERCE
SOCIAL MEDIA
AS A
MARKETING TOOL
AND

4. E-COMMERCE
As
MARKETING
TOOL

5. “E-COMMERCE”
“ E-Commerce is the purchasing,
selling and exchanging goods and
services over computer networks (
Internet ) through which transaction of
sales are performed electronically.”
E-Commerce enhances promotion of
products and services through direct,
information-rich, and interactive
contact with customers.

6. ADVANTAGES OF ECOMMERCE:
1. No Need for a Physical Store
• Since there is no need for a physical
store, ecommerce businesses save
on one of the biggest cost overheads
that retailers have to bear.

7. 2. Lots of Choices
• Since there are no shelf size or store
size limitations, ecommerce
businesses are able to list many
different items.

8. 3. Access to Stores Located Remotely
• Especially for people who are not
situated in major urban centers, this
can be a big advantage. Likewise
ecommerce opens new markets for
ecommerce businesses.

9. DISADNATAGES OF ECOMMERCE:
1. Inability to Experience the Product
Before Purchase:
There are many products that
consumers want to touch, feel, hear,
taste and smell before they buy.
Ecommerce takes away that luxury.

10. 2. Need for an Internet Access Device
• Ecommerce can only be transacted
with the help of an Internet access
device such as a computer or a
smartphone.

11. 3. Need for an Internet Connection
• Not just does one need an access
device, one also needs Internet
connectivity to participate in
ecommerce.

12. CHARACTERSTICS OF ECOMMERCE
TECHONOLOGY:
• Ease of automated processing;
• Immediacy of result;
• Openness and accessibility of
payment processes;
• Loss of collateral information;
• Globalization; and
• Emergence of new business models

13. TYPES OF E-COMMERCE:
There are various types of E-Commerce but
the most common types are:
 Business To Customer (B2C)
 Business To Business (B2B)
 Consumer To Consumer (C2C)
 Government To Citizen (G2C)

14. BUSINESS TO BUSINESS:
Business-to-business (B2B) describes commerce
transactions between businesses, such as between
a manufacturer and a wholesaler, or between a
wholesaler and a retailer.
Example:
Intel selling micro processors to Dell

15. BUSINESS TO CONSUMER:
Business To Consumer is a transaction that occurs
between a company and a consumer, as opposed to
a transaction between companies (called B2B).
Example:
Dell selling me a laptop from its
own website

16. CONSUMER TO CONSUMER:
Consumer To Consumer is a transaction that takes
place between one consumer to another through
various websites.
Example:
Some examples are OLX, EBay etc

17. GOVERNMENT TO CITIZEN:
Government To Citizen includes all interactions
between government and its citizen that takes place
electronically.
Example:
National savings prize bonds.

18. COMPONENTS OF E-COMMERCE:
Electronic Catalog
Shopping Cart
Payment

19. PROCESS OF E-COMMERCE:
CONSUMER
MERCHANT’S
WEBSITE CATALOG
SHOPPING
CART
PAYMENT
PROCESS

20. SOCIAL MEDIA
As
MARKETING
TOOL

21.  SOCIAL MEDIA:
Social media like Facebook, Twitter etc
has become a great platform for
advertisement and product promotion.

22. 1
2
What is Social Media?
3
Social Media Strategy
Social Media Marketing Tools
Agenda

23. Social Media Tools

24. • Casual Tone & Style
• Organization Profile
• Wall Posts (interactive)
• Like
• Suggest to Friends
Uses:
Announcements
Events
Comments
Photos
Tips
Conversations

25. •Professional
•Recruit
•Network
•Learn best practices
•Share job tips
•Monitor issues
•Prospect
•Find Opportunities

26. •Uploading Videos
- Captions and descriptions
- Tagging
- Categorizing
•Building Community
- Favorite
- Likes
- Subscribing to other channels

27. •Talk to people about their interest
•Quick alerts
•Share useful links
•Give advice, blog posts, pictures etc
•Give advice, blog p

28. FRIENDS AND FRIENDS OF FRIENDS