auction_news_media_pack_2016

Media Pack 2016
www.auctionnews.com sales@auctionnews.com +44 (0)1332 551300
twitter.com/AuctionNewsUK facebook.com/AuctionNews
Auction News Ltd • P.O. Box 64 • Derby • DE1 3DG
Registered Company Address
5 Prospect Place • Millennium Way • Pride Park • Derby DE24 8HG
Reg. Co. No. 4331781 • VAT No. 780185324

Three distinct advertising platforms
working hand in hand to provide
maximum exposure and guarantee
the very best response from
your advertising.
Auction News
No.1 Independent
Auction Advertising Platform
Auction News has advertised for many of the
world’s leading auctioneers involved in the
disposal of assets across all sectors of industry
for over 50 years. Our advertising is proven and
guaranteed to reach key decision makers.
Auction News is committed to making your auctions visible to
the widest possible audience of buyers and has continually
developed its online marketing to complement the traditional
magazine advertising.
We pride ourselves on giving value for money and creating
long-term relationships with our customers. Whether you are an
auctioneer looking to advertise an auction or an agent booking on
behalf of a client, you will find our team friendly, helpful and eager
to satisfy your needs.
Many of our advertisers have appeared regularly in the magazine
for well over a decade and the positive feedback from our new
advertisers tells us they like what we do for them too. It’s our
reward and incentive to be ever more successful!
In 2015 we implemented a major upgrade with a fresh new look to
the magazine and a brand new “.com” mobile and tablet friendly
website. All email marketing material was completely redesigned
along with our Facebook and Twitter profiles.
About Auction News
Magazine - In Print & Digital Email MarketingWebsite
www.auctionnews.comsales@auctionnews.com

Three distinct advertising platforms
working hand in hand to provide
maximum exposure and guarantee
the very best response from
your advertising.
Auction News
No.1 Independent
Auction Advertising Platform
Auction News has advertised for many of the
world’s leading auctioneers involved in the
disposal of assets across all sectors of industry
for over 50 years. Our advertising is proven and
guaranteed to reach key decision makers.
Auction News is committed to making your auctions visible to
the widest possible audience of buyers and has continually
developed its online marketing to complement the traditional
magazine advertising.
We pride ourselves on giving value for money and creating
long-term relationships with our customers. Whether you are an
auctioneer looking to advertise an auction or an agent booking on
behalf of a client, you will find our team friendly, helpful and eager
to satisfy your needs.
Many of our advertisers have appeared regularly in the magazine
for well over a decade and the positive feedback from our new
advertisers tells us they like what we do for them too. It’s our
reward and incentive to be constantly improving our service !
In 2015 we implemented a major upgrade with a fresh new look to
the magazine and a brand new “.com” mobile and tablet friendly
website. All email marketing material was completely redesigned
along with our Facebook and Twitter profiles.
About Auction News
Magazine - In Print & Digital Email MarketingWebsite
www.auctionnews.comsales@auctionnews.com

Auction News Magazine
Published since 1958 our weekly magazine is
highly regarded and widely read within the
auction industry.
As the only UK magazine dedicated purely to auction sales,
Auction News provides the ideal platform to promote your
auctions to buyers who take asset acquisition seriously enough
to subscribe to stay informed. Auction News is published every
Monday and distributed in print and digital format to our
database of over 26,000 subscribers and opt-in website
registrants every week.
To give an extra boost to your advertising response, you could
consider one of our premium page positions. All cover positions
and page 3 are available on a first come first served basis so book
well in advance to avoid disappointment, via the website or
by calling our office. We offer a free design service and can set
your advert for you completely from scratch to fit in with your
own corporate image.
All auctions which appear as display adverts in the magazine are
automatically listed with images on the Auction News website
and added to our “Auction Calendar” - a quick reference pointing
more buyers to your auction.
Why not join the band of satisfied auctioneers who regularly
advertise their auctions in Auction News.
Online marketing works alongside the weekly
magazine to maximise the success of your
advertising campaign.
Our contemporary mobile and tablet friendly website receives
an average of 32,000 website visits per month.
Web users can browse through listed auctions in forty five
business categories, by location, date range or keyword
to find the auctions they are looking for. Alternatively, they
can search for a specific auctioneer and view all their
upcoming auctions.
Users can click through to your dedicated web page which
includes your company profile, logo, web and email links, full
contact details, google map, fields of specialisation and a link
to all your auctions listed on the site.
From the auction details page, a prominent “Bid Now” link
encourages the user to take immediate action by linking
straight through to your bidding page.
All magazine adverts are listed on the Auction News website
free of charge, and remember you can always upgrade your
listing to a “Featured Auction” in a prime position on the home
page and watch your click rate soar!
Auction News Website
www.auctionnews.comsales@auctionnews.com www.auctionnews.comsales@auctionnews.com

Auction News Magazine
Published since 1958 our weekly magazine is
highly regarded and widely read within the
auction industry.
As the only UK magazine dedicated purely to auction sales,
Auction News provides the ideal platform to promote your
auctions to buyers who take asset acquisition seriously enough
to subscribe to stay informed. Auction News is published every
Monday and distributed in print and digital format to our
database of over 26,000 subscribers and opt-in website
registrants every week.
To give an extra boost to your advertising response, you could
consider one of our premium page positions. All cover positions
and page 3 are available on a first come first served basis so book
well in advance to avoid disappointment, via the website or
by calling our office. We offer a free design service and can set
your advert for you completely from scratch to fit in with your
own corporate image.
All auctions which appear as display adverts in the magazine are
automatically listed with images on the Auction News website
and added to our “Auction Calendar” - a quick reference pointing
more buyers to your auction.
Why not join the band of satisfied auctioneers who regularly
advertise their auctions in Auction News.
Online marketing works alongside the weekly
magazine to maximise the success of your
advertising campaign.
Our contemporary mobile and tablet friendly website
receives an average of 32,000 website visits per month.
Web users can browse through listed auctions in forty five
business categories, by location, date range or keyword
to find the auctions they are looking for. Alternatively, they
can search for a specific auctioneer and view all their
upcoming auctions.
Users can click through to your dedicated web page which
includes your company profile, logo, web and email links, full
contact details, google map, fields of specialisation and a link
to all your auctions listed on the site.
From the auction details page, a prominent “Bid Now” link
encourages the user to take immediate action by linking
straight through to your bidding page.
All magazine adverts are listed on the Auction News website
free of charge, and remember you can always upgrade your
listing to a “Featured Auction” in a prime position on the home
page and watch your click rate soar!
Auction News Website

Book all your advertising online in 3 simple steps or
call our Sales Team on 01332 551300
Email Marketing
A powerful tool providing high visibility to your
target audience, proven to dramatically boost
the effectiveness of your advertising campaign
by up to 500%.
We offer two Email Marketing options, both allowing you to reach
our entire distribution list of over 26,000 potential buyers made
up of subscribers and registrants who have opted to receive
auction updates.
“Dedicated” E-Alert
As the name implies, an email dedicated to a single auctioneer to
advertise your upcoming auctions, sent on your chosen date and
time. There is an attractive standard design or you can supply
your own html code for a completely bespoke E-Alert, linking to
your live auction bidding page.
“Auction Highlights” Weekly E-Alert
Your auction will be included on our E-Alert which is sent out
every Monday and links through to the full auction details on
auctionnews.com.
Statistics can be provided on open and click through rates to
demonstrate the increased response for each type of alert.
Industry Sectors Covered
Industrial &
Manufacturing
Construction &
Agriculture
IT & Office
Equipment
Catering
& Food Production
Vehicles &
Motor Trade
Tradestock,
Household & Leisure
Medical, R&D &
Lab Equipment
Property
& Land

Advertising Rate Card
Featured Auction
Auctioneer’s Banner
£50.00
£50.00
n/a
n/a
n/a
n/a
Advert Type: Width:Publication
Auction News
Website
Dedicated E-Alert
Entry on the Weekly E-Alert
£500.00 *
£100.00 *
Email
Marketing
Height:
Full Page (Front Cover)
Full Page (Page 3 / Back Cover)
Full Page (Inside Front)
Full Page (Inside)
Double Page Spread
Half Page (Portrait)
Half Page (Landscape)
Quarter Page (Portrait)
Spotlight Panel
230mm
270mm
270mm
270mm
270mm
270mm
133mm
133mm
55mm
£416.00
£385.00
£372.00
£352.00
£670.00
£228.00
£228.00
£140.00
£50.00
190mm
190mm
190mm
190mm
400mm
93mm
190mm
93mm
60mm
Cost per
insert:
*discount available when booked
as a package
Advertising Summary
All display adverts are in full colour and
available in a range of sizes: Double page
spread, Full page, Half page, Quarter page
and our low-cost Spotlight Panel.
You can book your advert online which will
enable you to see which premium pages are
available for a particular issue or you can call
our office.
The size of the advert placed in the Auction
News magazine determines the number of
images included on the Auction News
website listing as follows:
Full Page/DPS: 24 colour images
Half Page: 12 colour images
Quarter Page : 6 colour images
Spotlight Panel: 1 colour image
We Tweet every Featured Auction or
include it on our Facebook page
Website
You can enhance your online presence by
upgrading with one of the following options:
Featured Auction
Your auction displayed on the home page
linking directly through to the auction details
page. These are the first auctions our users
will see when they visit the site.
Auctioneer Banner
Increase the visibility of your company with a
banner on the home page linking straight
through to your website.
Make sure your target audience is
constantly updated about your auctions.
There is a substantial discount available
when booked in conjunction with a display
advert in the magazine.
Use our clean, fresh, newly designed
template with four images, logo, content
description, location, date and web link or
supply the html code to your own design.
Include your auction on the Weekly E-Alert
designed to advertise a number of upcoming
auctions linking through to the full auction
details. Includes three images, content
description, location and date.
Magazine Email Marketing
www.auctionnews.comsales@auctionnews.comwww.auctionnews.comsales@auctionnews.com

Advertising Rate Card
Featured Auction
Auctioneer’s Banner
£50.00
£50.00
343px
243px
425px
292px
Advert Type: Width:Publication
Auction News
Website
Dedicated E-Alert
Entry on the Weekly E-Alert
£500.00 *
£100.00 *
Email
Marketing
Height:
Full Page (Front Cover)
Full Page (Page 3 / Back Cover)
Full Page (Inside Front)
Full Page (Inside)
Double Page Spread
Half Page (Portrait)
Half Page (Landscape)
Quarter Page (Portrait)
Spotlight Panel
190mm
190mm
190mm
190mm
400mm
93mm
190mm
93mm
60mm
£416.00
£385.00
£372.00
£352.00
£670.00
£228.00
£228.00
£140.00
£50.00
230mm
270mm
270mm
270mm
270mm
270mm
133mm
133mm
55mm
Cost per
insert:
*discount available when booked
as a package
Advertising Summary
All display adverts are in full colour and
available in a range of sizes: Double page
spread, Full page, Half page, Quarter page
and our low-cost Spotlight Panel.
You can book your advert online which will
enable you to see which premium pages are
available for a particular issue or you can call
our office.
The size of the advert placed in the Auction
News magazine determines the number of
images included on the Auction News
website listing as follows:
Full Page/DPS: 24 colour images
Half Page: 12 colour images
Quarter Page : 6 colour images
Spotlight Panel: 1 colour image
We Tweet every Featured Auction or
include it on our Facebook page
Website
You can enhance your online presence by
upgrading with one of the following options:
Featured Auction
Your auction displayed on the home page
linking directly through to the auction details
page. These are the first auctions our users
will see when they visit the site.
Auctioneer Banner
Increase the visibility of your company with a
banner on the home page linking straight
through to your website.
Make sure your target audience is
constantly updated about your auctions.
There is a substantial discount available
when booked in conjunction with a display
advert in the magazine.
Use our clean, fresh, newly designed
template with four images, logo, content
description, location, date and web link or
supply the html code to your own design.
Include your auction on the Weekly E-Alert
designed to advertise a number of upcoming
auctions linking through to the full auction
details. Includes three images, content
description, location and date.
Magazine Email Marketing
www.auctionnews.comsales@auctionnews.comwww.auctionnews.comsales@auctionnews.com

SILVERBRONZE
Advertising Discount Packages
Series Discounts are based on the number
of inserts booked to appear within a
specified time frame and apply to all
magazine and online advertising falling
within the same period:
20% for 26 inserts taken
within 12 months of first insertion
Tailored Package Discounts
Packages covering all platforms are available at discounted rates and can be tailored to
meet your individual advertising needs. Advertising across all platforms will ensure you get
the very best response. Packages start from as little as £261.00 for a single insertion.
Series Discounts
Up to three straight repeats with no copy
changes qualify for a 15% discount. Not in
conjunction with any other offer.
Straight Repeats
Call one of our team today to discuss further 01332 551300
Managing a Booking
Magazine - In Print & Digital
Booking Deadline
12:00 noon Wednesday prior to
publication
Copy Deadline
15:00 Wednesday prior to publication
Website
Booking & Copy Deadline
Friday 12:00 noon for go live Friday pm
- live for 7 days
Email Marketing
Auction Highlight E-Alert
Friday 12:00 noon for Monday am
email send
Dedicated E-Alert
May be booked for any day of the week,
subject to availability.
CANCELLATIONS
Please note cancellations can only be accepted up
to 12:00 noon Wednesday prior to publication of the
magazine. A cancellation fee equal to half the
cost of the advertisements may be charged at the
discretion of Auction News Ltd.
Booking & Copy Deadlines Supplying Finished Artwork Technical Specification
The preferred file format is Adobe pdf with adverts
cropped to the exact size where possible. No
bleed required.
All fonts should be embedded within the
pdf file.
All embedded images must be at a high enough
resolution for print (300dpi).
Small images which need to be enlarged will lose
image resolution and may appear grainy.
Convert files to process colours (CMYK).
Pantone and spot colours will be converted and
may cause a colour shift.
ACCEPTED FILE FORMATS
PDF (Preferred) , indd, doc, docx, txt, rtf, jpg, png,
tif, gif.
Fonts
We hold a large library of fonts and will try to match
fonts used on your advert with your corporate
image or comply with your written instructions.
Sending your Advertisement
If you have booked your advert online at
www.auctionnews.com you may upload your
files via the website at the time of booking.
Alternatively you can send files up to 10mb per
email to sales@auctionnews.com. Larger files
should be submitted using a cloud file sharing
service such as Dropbox, Google Drive, Box.com or
OneDrive.
Please clearly state issue date(s), advert size and
any premium page positions required. All
attachments should be referenced within the email.
We aim to check and prepare for print all artwork
as soon as it is received. If you need to amend your
artwork and re-supply it you must phone us to
arrange this. Auction News Ltd cannot accept any
responsibility if incorrect versions are printed when
multiple versions have been supplied and no
telephoned instructions have been given. If the files
are complex and take significant time to prepare for
print, or if we have to significantly rework an advert
we have set for you, a charge may be incurred.
Terms & Conditions
All adverts booked must adhere to our
terms and conditions as listed on
our website.
from £317.70
Includes a ½ page, featured
auction & e-marketing
from £261.00
Includes a ¼ page, featured
GOLD
from £406.80
Includes a full page, featured

SILVERBRONZE
Advertising Discount Packages
Series Discounts are based on the number
of inserts booked to appear within a
specified time frame and apply to all
magazine and online advertising falling
within the same period:
Tailored Package Discounts
Packages covering all platforms are available at discounted rates and can be tailored to
meet your individual advertising needs. Advertising across all platforms will ensure you get
the very best response. Packages start from as little as £261.00.
Series Discounts
Up to three straight repeats with no copy
changes qualify for a 15% discount. Not in
conjunction with any other offer.
Straight Repeats
Call one of our team today to discuss further 01332 551300
Managing a Booking
Magazine - In Print & Digital
Booking Deadline
12:00 noon Wednesday prior to
publication
Copy Deadline
15:00 Wednesday prior to publication
Website
Friday 12:00 noon for go live Friday pm
- live for 7 days
Email Marketing
Auction Highlight E-Alert
Friday 12:00 noon for Monday am
email send
Dedicated E-Alert
May be booked for any day of the week,
subject to availability.
CANCELLATIONS
Please note cancellations can only be accepted up
to 12:00 noon Wednesday prior to publication of the
magazine. A cancellation fee equal to half the
cost of the advertisements may be charged at the
discretion of Auction News Ltd.
Booking & Copy Deadlines Supplying Finished Artwork Technical Specification
The preferred file format is Adobe pdf with adverts
cropped to the exact size where possible. No
bleed required.
All fonts should be embedded within the
pdf file.
All embedded images must be at a high enough
resolution for print (300dpi).
Small images which need to be enlarged will lose
image resolution and may appear grainy.
Convert files to process colours (CMYK).
Pantone and spot colours will be converted and
may cause a colour shift.
ACCEPTED FILE FORMATS
PDF (Preferred) , indd, doc, docx, txt, rtf, jpg, png,
tif, gif.
Fonts
We hold a large library of fonts and will try to match
fonts used on your advert with your corporate
image or comply with your written instructions.
Sending your Advertisement
If you have booked your advert online at
www.auctionnews.com you may upload your
files via the website at the time of booking.
Alternatively you can send files up to 10mb per
email to sales@auctionnews.com. Larger files
should be submitted using a cloud file sharing
service such as Dropbox, Google Drive, Box.com or
OneDrive.
Please clearly state issue date(s), advert size and
any premium page positions required. All
attachments should be referenced within the email.
We aim to check and prepare for print all artwork
as soon as it is received. If you need to amend your
artwork and re-supply it you must phone us to
arrange this. Auction News Ltd cannot accept any
responsibility if incorrect versions are printed when
multiple versions have been supplied and no
telephoned instructions have been given. If the files
are complex and take significant time to prepare for
print, or if we have to significantly rework an advert
we have set for you, a charge may be incurred.
Terms & Conditions
All adverts booked must adhere to our
terms and conditions as listed on
our website.
from £317.70
Includes a ½ page, featured
from £261.00
Includes a ¼ page, featured
GOLD
from £406.80
Includes a full page, featured

Media Pack 2015
www.auctionnews.com sales@auctionnews.com +44 (0)1332 551300
twitter.com/AuctionNewsUK facebook.com/AuctionNews
Auction News Ltd • P.O. Box 64 • Derby • DE1 3DG
Registered Company Address
5 Prospect Place • Millennium Way • Pride Park • Derby DE24 8HG
Reg. Co. No. 4331781 • VAT No. 780185324

auction_news_media_pack_2016

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