1. .in
GROUP NO :- 9
SANKET KANANI - 21
KIRAN NAVADIYA -33
RAJNIKANT GANGANI-15
PROF. VIDHI JOSHI MEM
ADVANCE MARKETING MGT
2. LX ( n Line eXchange)
• OLX.in is a place where you can sell or buy
any used or second-hand things to/from all
over India.
• OLX.in was founded by mr. abrice Grinda and
mr. Alec Oxenford in march,2006 at USA And in
india it launched since 2008.
.
mr. abrice Grinda
mr. Alec Oxenford
3. LX INDIA’s Largest Marketplace - Sell anything from used
Vehicles to mobiles, furniture, Sports & Health, Jobs & more...
4. You can see here that what kind facilities are providing LX.in
web
6. Its traffic has grown 55 times in the last 22 months
Crossed half a billion page views in July 2013
7. As on an analysis
by OLX.in they
founded that
Indian have
78,000 crore
unused Things in
India, That the
main vision it bitter
out unutilized
money in Indian
economy…
8. Competitors of LX.in
Pie Chart of market share
as on c2c business (15-1
65%
17%
15%
3%
Sales
olx quikr ebay sell.com
9. STRENGTH:
• We can view OLX in our local language.
• Making mobile applications for every OS.
• After that create location map.
• Chat options behalf of voice call.
• Globally work this brand
• Easy available of products that the customer needs at good cost
.
• Easily designed website with rich and colorful listings with
pictures and videos.
Swot analysis
10. • No assurance of quality.
• Fraud is possible.
• Some are not take for using second and used
things.
• Some people posts fake ads
WEAKNES
S:
11. • People who want to buy can buy the products according to
their needs they will offering.
• They have online platform so that why sale fresh / new product
like ebay.com
Opportunity:
12. • Competitor can be cover his opportunity.
Ex:- ebay taked it and sales old/ new both products.
• Give good service to consumer rather then Competitor much
be coved your market.
Ex:- quikr give currier service + checking of product it’s
defective or not.
Threats:
-
14. Mainly they focuses on metro + under
developing metro cities…
because they’re test ad preferences change
day by day and also they are known about
service which are providing and also
they
target audience are all age and all profession
of people.
15. Mostly they given add in television after that
main
work social media and Google add also they
given add on YouTube between the video. Its
been cheaper & useful add from them.
Spend marketing in visual add
16. They make campaign according to current situation.
• You watched the ‘’dulhaniya’’ add in this song they post on trend of the
song.
• They higher south brand absenter “ Dhansuh” because relies his file
“ranjaana”.
• You can also seen kapil shrma Add “shadi ke funde “ as relies movie “
kiss kiss ko payar karu ‘’
• in some year come raps they are making greats add like“ mundi
dance” and “No more dekhtehe”
17. OLX.in slogans
• ‘’sab kuch bikta he’’
•‘’ bech de’’
•‘’No more dekh hain’’---- ‘’ ABB to bechh de”
•‘’Phone ko banavo sell phone.”
•‘’Kal kare so aj kar , olx pe khareed ke .. Life sate kar’’
•“Purana jaye ga to , naya ayega”
•“SunDAY ko banavo bechDAY”
•“Breck up 6 months challenge”
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