E-commer o bussines

1. INTRODUTION TO
E-COMMERCE
By producer:
Jhoan Reina
Jhony
Julian Martinez
Paola martinez

2. In 1994, e-commerce as we now
know it did not exist. In 2005, just
ten years later around 110 million
American consumers are expected
to spend about $142–$172 billion
ONLINE CONSUMER

3. e-commerce technologies allow for
interactivity,meaning they enable
two-way communication between
merchant and consumer.Television,
for instance, cannot ask viewers
any questions or enter into
conversations
HOUSEHOLDS
THE GROWTH OF THE INTERNET,
MEASURED BY NUMBER
OF INTERNET HOSTS WITH DOMAIN NAMES

4.  https://youtu.be/AhgtoQIfuQ4

6. In traditional commerce, a marketplace is a
physical to make a purchase. E-commerce, in
contrast, is characterized by its ubiquity: it is
available just about everywhere, at all times.
It liberates the market from being
restricted to a physical space and makes it
possible to shop from your desktop, at home.
UBIQUITY

7. B2B BUSINESS TO BUSINESS
e-commerce—use of the Internet for business-to-business
commerce— expanded about 30% in 2005 to more than
$1.5 trillion (U.S. Department of Commerce, 2005). The
most commonly discussed type of e-commerce is Business-
to-Consumer (B2C) e-commerce, in which online
businesses attempt to reach individual consumers.

8. Even though B2C is comparatively small ($140–$170 billion
in 2005), it has grown exponentially since 1995, and is the
type of e-commerce that most consumers are likely to
encounter. Within the B2C category, there are many
different types of business models.
https://youtu.be/fyjST6Uwjww

9. Chapter 2 has a detailed discussion of seven different
B2C business mod. Business-to-Business (B2B) e-
commerce, in which businesses focus on selling to other
businesses, is the largest form of e-commerce, with over
$1.5 trillion in transactions in the United States in 2005.
There was an estimated $13 trillion in business-to-
business exchanges of all kinds, online and offline, in
2002, suggesting that B2B e-commerce has significant
growth potential (eMarketer, Inc., 2003

10. The ultimate size of B2B e-commerce could be huge. There
are two primary business models used within the B2B arena :
Net marketplaces, which include e-distributors, e-
procurement companies, exchanges and industry consortia,
and private industrial networks, which include single firm
networks and industry-wide networks

11. BUSINESS TO CONSUMER B2C
The most commonly discussed type of e-commerce is
Business-to-Consumer (B2C) e-commerce, in which online
businesses attempt to reach individual consumers. Even
though B2C is comparatively small ($140–$170 billion in
2005), it has grown exponentially since 1995, and is the
type of e-commerce that most consumers are likely to
encounter. Within the B2C category, there are many
different types of business models. Chapter 2 has a detailed
discussion of seven different B2C business models: portals,
online retailers, content providers, transaction brokers,
market creators, service providers, and community
providers

12. While most companies that sell directly to consumers can be referred
to as B2C companies, the term became immensely popular during the
dotcom boom of the late 1990s, when it was used mainly to refer to
online retailers, as well as other companies that sold products and
services to consumers through the Internet. Although numerous
business to consumer companies fell victim to the subsequent
dotcom bust as investor interest in the sector dwindled and venture
capital funding dried up, B2C leaders such as Amazon.com and
Priceline.com survived the shakeout and went on to rank among the
most successful companies in the world.

13. CONSUMER-TO-CONSUMER (C2C)
e-commerce provides a way for consumers to sell to
each other, with the help of an online market maker
such as the auction site eBay. Given that in 2005, eBay
generated more than $44 billion in gross merchandise
vol¬ume around the world, it is probably safe to
estimate that the size of the global C2C market in 2006
will be over $50 billion (eBay, 2006).

14. In C2C e-commerce, the consumer prepares the product
for market, places the product for auction or sale, and
relies on the market maker to provide catalog, search
engine, and transactionclearing capabilities so that
products can be easily displayed, discovered, and paid for

15. SPIDERWEB

16. The World Wide Web conjures up images of a giant
spider web here everything is conected to
everything is.Purchasing else in a random pattern,
and you can go from one edge of the web to another
by just following the right links. Theoretically, that’s
what makes the Web different from a typical index
system—you can follow hyperlinks from one page to
another. In the “small world” theory of the Web,
every Web page is thought to be separated from any
other Web page by an average of about 19 clicks.

17. In 1968, sociologist Stanley Milgram invented small-
world theory for social networks by noting that every
human was separated from any other human by only
six degrees of separation. On the Web, the small
world theory was supported by early research on a
small sampling of Web sites
But recent research conducted jointly by scientists at
IBM, Compaq, and AltaVista found something entirely
different. These scientists used AltaVista’s Web
crawler “Scooter” to identify 200 million Web pages
and follow 1.5 billion links on these pages

18. PURCHASING
The activity of acquiring goods or services to accomplish
the goals of an organization.
The major objectives of purchasing are to (1) maintain
the quality and value of a company's products,
(2) minimize cash tied-up in inventory,
(3) maintain the flow of inputs to maintain the flow of
outputs, and

19. 4) strengthen the organization's competitive position.
Purchasing may also involve (a) development and review
of the product specifications, (b) receipt and processing
of requisitions, (c) advertising for bids, (d) bid
evaluation, (e) award of supply contracts, (f) inspection
of good received, and (g) their appropriate storage and
release.

20. WHAT IS E-COMMERCE? HOW DOES IT DIFFER FROM E-
BUSINESS? WHERE DOES IT INTERSECT WITH E-BUSINESS?
There is a debate among consultants and academics about
the meaning and limitations of both e-commerce and e-
business. Some argue that e-commerce encompasses the
entire world of electronically based organizational
activities that support a firm’s market exchanges—including
a firm’s entire information system’s infrastructure (Rayport
and Jaworksi, 2003). Others argue, on the other hand, that
e-business encompasses the entire world of internal and
external electronically based activities, including e-
commerce (Kalakota and Robinson, 2003)

21. Others argue, on the other hand, that e-business
encompasses the entire world of internal and external
electronically based activities, including e-commerce
(Kalakota and Robinson, 2003). We think that it is
important to make a working distinction between e-
commerce and e-business because we believe they refer
to different phenomena
For purposes of this text, we will use the term e-business
to refer primarily to the digital enablement of
transactions and processes within a firm, involving
information systems under the control of the firm. For the
most part, in our view, e-business does not include
commercial transactions involving an exchange of value
across organizational boundaries.

22. EXAMPLE: a company’s online inventory control mechanisms are a
component of e-business, but such internal processes do not directly
generate revenue for the firm from outside businesses or consumers, as
e-commerce, by definition, does. It is true, however, that a firm’s e-
business infrastructure provides support for online e-commerce
exchanges; the same infrastructure and skill sets are involved in both e-
business and e-commerce. E-commerce and e-business systems blur
together at the business firm boundary, at the point where internal
business systems link up with suppliers or customers, for instance. E-
business applications turn into e-commerce
precisely when an exchange of value occurs (see Mesenbourg, U.S.
Department of Commerce, August 2001 for a similar view).

23. INFORMATION ASYMMETRY
Seller Buyer

24. Inequality of market information between the
parties involved in a transaction. Generating
unequal benefits.

25. UNIQUE FEATURES OF E-COMMERCE
TECHNOLOGY
UBIQUITY

26. E-commerce is
available anytime in all
the world, allows make
purchases unlimited of
physical space,
everybody can make
purchases without
moving to a place.

27. GLOBAL REACH
The technology reaches almost all parts of
the world and allows that the Commerce is
enabled across cultural and national
boundaries seamlessly and without
modification. includes potentially billions of
consumers and millions of businesses
worldwide.

28. Messages reach all
people around the
world

29. UNIVERSAL STANDARDS
Technology standards used
to develop e-commerce are
the same for everyone and
do not create restrictions on
the parties involved in
transactions.
The technology is the same worldwide.

30. RICHNESS
This feature refers to the
quality and content of the
messages, because the web
allows you to use images, audio
or video in a single space, to
display and promote products
and thus motivate potential
buyers.

31. INTERACTIVITY
 E-commerce allows consumers and sellers
interact, through a web site can exchange
information about taste, price, purchase
specifications and personal information.
This feature distinguishes it from the traditional
technology trade

32. Interaction between consumer and
merchant

33. INFORMATION DENSITY
 Merchants and consumers have as much
information at your disposal and the adapt your
needs.
 E-commerce technologies reduce information
collection, storage, processing, and
communication costs.

34. Equality in technology
makes it easy to find many
of the suppliers, pricing
and delivery of a specific
product anywhere in the
world.

35. PERSONALIZATION/CUSTOMIZATION
 Is the targeting of
marketing messages to
specific individuals or
groups individuals by
adjusting the message to
a person's interests.
 changing the delivered
product or service based
on a user's preferences or
prior behavior.
Personalization Customization

36. MARKETSPACE

37. BENEFITS OF UNIVERSAL STANDARDS
The cost that merchants must pay just to bring their
goods to market are lower

38. Effort required to find suitable products. And by creating
a single, one-world marketspace, where prices and
product descriptions can be inexpensively displayed for all
to see.

39. companies and individuals can find better prices in a
simpler, faster, and more accurate.

40. ONLINE AND TRADITIONAL TRANSACTIONS IN
TERMS OF RICHNESS
TRADITIONAL ONLINEVS
• Provide personal, face-to-
face service using aural and
visual cues when making a
sale.
• The larger the audience
reached, the less rich the
message
• The service is not face to
face, but message many
tools used as images,
audio and video.
• The reach of the message
is for millions of people
without losing quality.

41. BUSINESS CONSEQUENCES FROM INCREASE THE
INFORMATION DENSITY
1. In e-commerce markets, prices and costs become more
transparent.
Price transparency refers to the ease with which
consumers can find out the variety of prices in a market.

42. 2. cost transparency
The ability of consumers to discover the actual costs that
merchants pay for products

43. 3. Market segmentation of the merchants
Merchants to know their customers to
segment the market into groups willing to
pay different prices for a good or service.
Focusing their products correctly and
thereby obtain higher profits.

44. EXAMPLE B2C
The company's reference model
is B2C Amazon, being one of
the most important worldwide
sales of books and CDs through
its website

45. EXAMPLE B2B
There is encompassed in this model the "virtual
company" where standards are activated by
outsourcing to specialized companies, an example
of the viability of this model are the companies
General Motors and Ford.

46. EXAMPLE C2C
The most important example of a company that
makes C2C is Ebay.com, is undoubtedly the leader
in turnover of this model
https://www.youtube.com/watch?v=P-
qNGtH3UKE

47. P2P WEB SITES
www.kazaa.com
Internet technology system
www.skype.com

48. INTERNET AND THE WEB
INTERNET
The first interconnected network was founded in 1969 and with it
the greatest invention mankind has ever seen to this day. Today
people we can not imagine a world where there is no internet, as it
is a must in our lives, we need to make all our activities.
The internet is a huge source of knowledge, it changed the way
people learn and to find available information, how to study and do
research. But the most important feature is that the Internet is the
medium most current largest, thanks to the development of tools
such as Messenger, email or social networks, people are always
communicated with others

49. WEB SEARCHERS
A Web browser is a meta search engine which results listings may be
sent directly, is undoubtedly one of the main tools of the Internet
has made it easier to carry out academic, labor activities and daily
life.
Searchers adapt to the need to search each user can be done very
easily from general searches to advanced, each user can choose the
browser that meets your needs.
Most search engines rank their results according to the keywords
entered by the user, many people are driven by the idea that the
first results to come out in the browser page will be those with the
most valuable, relevant information and helpful

50. Technology has changed radically and visibly the way we manage our
work and social life. Our generation experienced great changes in the
last couple of decades that growth was equal to the last century. The
way we interact, communicate and perform our work is very different
from how they lived just 15 years ago. Many things changed for the
better and also many negative consequences, but you can not deny that
progress has been very significant. Among the breakthroughs are the
devices that we use today did not exist a few years ago, from cell
phones to the new "iPad", and of course the biggest change: the
Internet.
PHONE
The cell phone has become a necessary tool for people, now there are
millions of mobile phones in our country. Thanks to the mobile phone
people can be communicated, but the experience is different from what
you have with a smartphone as its scope of the latter is much larger thanks
to the internet connection. Today life is simpler because it is much easier
to contact people, this device is useful for use in emergencies, school
work became easier, plus it helps us save time, though, privacy they
enjoyed those few years has been lost.

51. The early years of e-commerce is "without government", while e-
commerce today is "stronger regulation and governance". When e-
commerce has just begun to implement, the government has not
established rules and regulations for e-commerce business and no
control over it. While e-commerce is now taking "stronger
regulation and governance" that the early years of e-commerce, e-
commerce business was protecting the rules and regulation of the
Internet around the world and the government was to maintain an
eye on him.
LIMITATIONS ON THE GROWTH
OF E-COMMERCE

52. The early years of e-
commerce is the practice
"pure online strategies",
where organizations are
doing their business in the
virtual world without the
physical store in the real
world. Whereas electronic
commerce practice today is
"mixed" bricks and clicks
"strategy" that their
businesses are run, both as
they are doing their
transactions on the Internet
and in the physical store

53. ESTADOS UNIDOS
Multiply these difficulties five, agrégueseles a weak communications
infrastructure, lack of connectivity, lower percentage of personal computers
per capita and lack of regional distribution centers and have a rough idea
of what the gap between Europe developed, yet the behind the US, and
Latin America. However, even with all these obstacles, companies and public
and private entities in the region can benefit from the E-Commerce:
• Access to a global catalog of products with millions of businesses,
regardless of their geographic location, to choose the best quality - price
within the economic framework available
• Saving time and money in getting information when choosing between
various options for buying a particular product, compared with the efforts by
traditional means.
• Lower purchase price, for a product to move directly between the
supplier and the customer transport costs and intermediaries are eliminated
in the value chain.
example: tourism, since when planning holiday travel, business or work
Internet saves time and allows you to view the facilities of hotels,
convention centers and places to see