Badi Badi Baatein. Sell karo Cell Phone se. Bech De. Purana jayega tbhi toh naya aayeag.

1. Sejal Chaurasia

2. PURANA
SOFA

4. AUR TV

6. NOT BIWI

7. L K MAT DE

9. OLX is the most popular online classifieds to sell and buy pre-owned products,
reaching out to India's remotest cities to use our website and app.

10. OLX is present across the globe, sharing common core values and global vision
which drives us to serve you better.

11. Statistics: Global OLX Facts & Figures (Website/Mobile/App):
+260m monthly active users
+19b monthly page views
+1000 employees
#1 app in 17 countries (Footnote: Google PlayStore, categories: shopping/lifestyle)

12. The company was founded by Alec Oxenford and Fabrice Grinda in March 2006.

13. Amarjit Singh Batra has joined OLX in 2008
CEO olx.in

14. Objectives
Awareness of the service
Awareness of the Brand
Higher market share
Beat the competition

15. Marketing strategy
•Since the launch of its first television ad 3.5 years ago, the traffic of olx.in has grown 150
times, the company claims.
•To promote the brand, they have been using offline advertising media like road side
banners and partnering with cricket teams in IPL.
•The company decided to use TV’s massive reach to educate prospective consumers and
help in creation of the market.
•The company then started 360-degree marketing campaigns to engage with customers in
various parts of the country.
•Social media to remain in regular touch with social media consumers.
•The company has also been the front-runners with focus on mobility devices.

16. Advantages of using OLX:
One mind-blowing feature about OLX is, it has not many fans online. So, the
products reaches millions in no matter of time.
Easily create attractive image ads.
Control your selling, buying, and community activity in My OLX.
Easily access the site from your mobile phone.
Display your Ads on your social networking profile (Facebook,..)
Access the site from your mobile phone view OLX in your local language.

18. Saatchi & Saatchi
•Saatchi & Saatchi has grown from a start-up advertising
agency in London in 1970 to a global creative
communications company.
•It is headquartered in New York, with 140 offices in 76
countries.
•Saatchi & Saatchi is owned by the French company,
Publicis Groupe, the world’s 3rd largest communications group.
•Publicis Groupe is also ranked as the second largest media agency in the world.
CEO; Kevin Roberts

19. Campaign 1 – “Bech De”

20. Bech De
•Launched on June, 2011.
•YouTube views 1,654,374.
•Addresses people to sell products that have become old and obsolete.
•The motive of the campaign was to make individuals use OLX to sell old
products and get a great deal out of it.

21. Most Popular OLX Television Ads:
1. Baby Cot 2. Olx Montage
2,613,302 views 2,606,606 views

22. 3. Olx Mobile App TVC 4. Amit Trivedi No More Dekhte Hain
2,434,112 views 2,285,746 views

23. You Tube

24. Twitter

25. Google+

27. OLX new ads do ‘Bech De’ again, “MUNDI DANCE”
•This Campaign has created by Lowe
Lintas.
•Launched on 31st May, 2016
•Targets the younger audience and urges them to use OLX to
fulfil their aspirations.
•This campaign comprising four films in Hindi, Marathi, Telugu
and Kannada languages.
1,525,831 views

28. Competitors

29. OLX
Parent Company Naspers
Category Ecommerce
Sector Classifieds
Tagline Keemat bhi, Kuch
Keemti Bhi!; Phone
ko Sell Phone
banao
USP Brand awareness
and visibility
Quikr
Parent Company Quikr Maurities Holding
Pvt Ltd
Category Ecommerce
Sector Classifieds
Tagline No fikar, Bech Quikr!
USP Brand awareness and
visibility

31. OLX Ads
BIKE https://www.youtube.com/watch?v=5qd0EU8NVgw
OLD PROMISE TVC https://www.youtube.com/watch?v=54vA7NtzjW8
WOMANIYA https://www.youtube.com/watch?v=XEHjCYQCS4k
MUNDI https://www.youtube.com/watch?v=HIC-tPeSyOc