2. Kensington & Chelsea Size - Double page ad, takes up two pages
Images - two images, one is a photo of the jewelry
store with their company name written on the
canopy making it clear to the reader, and another
is of jewelry from that store with a shallow depth of
field making the rings the main focus of the image,
most of the image is white however the box is a
vibrant red contrasting the whiteness of the photo,
Each photo is bordered by the white background.
Title- the title is written above the second image in
a medium sized font, black, standing out against
the white background.
Text - there is one bit of text written underneath
the second image which tells you which collection
the diamond rings are from - informative (cognitive
needs)
3. Cheshire
Title - sans serif font, white, complementary of the light blue sky
and white clouds, the title fits in between a gap in the sky,
underlined to show authority on the page.
Main image - takes up majority of the page, is a longshot of a
building, two dogs looking directly at the camera, the composition
of the image uses the golden ratio rule, this gives the image equal
amounts segments which makes it more appealing to look at. The
balance between the sky and ground is fairly equal again giving
more emphasis to the composition.
Text - written below the image with a white background,
explaining where this place is and an address also a phone
number - informative (cognitive needs)
4. Kent Life
Title - the title is the name of the place being advertised, capitals,
bold colours, biggest font on page, san serif, surrounded by little
cartoon images displaying a virtual
Text - words and phrases dotted around page, making audience
aware of what the place being advertised is offering, accompanied
by cartoons and pictures, small font. website at the bottom of the
page, with information about how to get to location - informative
(cognitive needs)
Pictures- there is no photography on this page it’s only made up of
cartoons, it's made up of bright pastel colours, complementing the
fact it's a summer advert
Logo - logo of the train company, bottom right hand corner -
informative (cognitive needs)
5. Surrey Main image - close up, no direct mode of address, shallow depth of field,
background has defocused lights giving the effect of luminous big spheres
of light, jewelry on full display (big diamonds= wealthy audience), main
focus of the image is the jewelry, silk clothing references to rich wealthy
women, aimed at a particular audience no trashy women; for sophisticated
wealthy women displayed by the mise en scene, minimal makeup and
natural hair colour.
Text - only takes up about one quarter of the page, all text is white, a small
paragraph explaining the brand which is being advertise, paragraph in
italics, serif fonts. Address, phone number and email included - informative
(cognitive needs)
Logo - brand company's logo/name, located bottom right hand corner, big
font, white colouring
Title - the title summarises the company in a couple of words ‘Diamond
jewellery from Preston's’, written in capitals, white text
Separation lines - separates the paragraph the the information of how to get
in touch with the company, white.
6. The Bristol Magazine
Main image - main focus is a branded watch, sitting in the middle of
the page, background is a gradient of white & grey, watch silver,
blue stands out against background, logo of brand sat faintly behind
the product.
Title - Capitals, placed below the logo, san serif font, dark grey
shade
Logo - brand being advertised, brand colours, placed at the top of
the page, one of the main focuses on the page (watch main)
Text - centred text, different variety of fonts san serif/serif, written in
small chunks, little text on page, small font
7. Exclusive Magazine
Title - bold, capitals, san serif font, centred text
however shifted to the left slightly
Main images - two main images, covers half the
page, stand side by side, text overlays the images
at the bottom
Text - bullet pointed, centred, san serif, black font,
address/telephone number/email - informative
(cognitive needs)
Logo - top right hand corner, colourful against white
background
Colour - monochrome (apart from logos), white
background
8. Common Conventions of Ads
● Many of the adverts I looked at were advertising jewellery companies, these were high end
companies. The Ads mainly consists of a photograph either of just the jewellery or a model
modelling it, however in every jewellery ad they feature a piece of jewellery which is always the main
focus of the image, this is a technique used as the audience are instantly draws to the main focus of
the image, and may be attracted to it therefore leading to buying the product.
● Common conventions of Ads I have viewed included brands such as paint & furniture, these were
generally set out in a show room/set, displaying the furniture as the main focus or making the colour
of paint really stand out in the image.
● All the Ads I looked at were quite plain, some did have more information than others however many
stayed short so there wasn't lots to read therefore not overwhelming for the customer therefore have
a better chance of them taking a quick look as of the less writing.
