Blogging for your Construction Industry Business
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This presentation was prepared and delivered for the Chartered Institute of Marketing's Construction Industry Group digital workshop. The event was held in London in March 2011
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Blogging for your Construction Industry Business
- 1. Delivered at CIMCIG 17th March 2011 The Building Centre London Three Steps to Optimising Your Blog
- 3. Setting up your Wordpress blog
- 4. Thinking About Search Engines
- 5. Writing and Amplifying your Content
- 6. Three Key Takeaways
- 7. Is any of this important? Passion / Expertise / Authority Web Traffic / SEO Engagement / Interaction / Community
- 9. Demonstrates credibility and passion
- 10. Hosts a data capture form
- 11. Used as a feedback opportunity for new products
- 12. Ranks 1st page on Google for ‘Savile Row Tailor’http://www.englishcut.com/
- 14. Setting up your Wordpress blog
- 15. Thinking About Search Engines
- 16. Writing and Amplifying your Content
- 17. Three Key Takeaways
- 19. They are also how your blog posts appear to search engines
- 21. Could the link contain your blog post’s keywords?
- 23. Permalinks Customise your permalink structure: Option 1: /%post_id/%postname%/ http://www.londonbloggers.net/619/blogging-challenges-2011/ Option 2: /%category%/%postname%/ http://www.londonbloggers.net/blogging/blogging-challenges-2011/ IMPORTANT: once you set your permalink structure, you should not change it.
- 26. Great for SEO & traffic
- 28. Pings You could include: http://rpc.pingomatic.com/ http://blogsearch.google.com/ping/RPC2 http://rpc.technorati.com/rpc/ping http://api.feedster.com/ping http://rpc.icerocket.com:10080/ http://rpc.blogrolling.com/pinger/ http://api.my.yahoo.com/RPC2
- 30. They add extra features to enhance performance
- 31. There are thousands available here: http://wordpress.org/extend/plugins/
- 36. Akismet
- 37. Google Analytics
- 41. Setting up your Wordpress blog
- 42. Thinking About Search Engines
- 43. Writing and Amplifying your Content
- 44. Three Key Takeaways
- 46. Out of the Box SEO for your blog
- 47. Enables:
- 48. Creation of keyword rich and friendly descriptions
- 49. Canonical URLs
- 50. Fine tuning of page navigational Links
- 51. Automatic optimisation of your titles for search engines
- 53. All in one SEO Pack
- 56. Allow you to sort your posts into related groups
- 57. Enable readers to easily find the content
- 58. Encourage readers to read more content
- 59. Great for search enginesTip: ensure your categories align to your keywords
- 61. Allow you to sort your posts into related groups of content
- 62. Enable readers to easily find the content they want
- 63. Encourage readers to spend more time on your blog
- 64. Great for search engines
- 65. Create index pages of related content E.g. http://www.klaxonmarketing.co.uk/tag/blogging/
- 67. Great for search engines
- 69. Setting up your Wordpress blog
- 70. Thinking About Search Engines
- 71. Writing and Amplifying your Content
- 72. Three Key Takeaways
- 74. There’s no time like the present
- 75. Develop a content calendar
- 76. Prepare a monthly plan of topics and content owners
- 77. Write and schedule to publish at specific dates and times
- 78. Leave time to react to industry items
- 80. Why? Create the opportunity to start a dialogue with your target audience
- 81. How?
- 82. Ask readers to comment
- 83. Post provocative content (aka link bait)
- 84. Reply to comments openly
- 85. Post regularly in shorter bursts
- 86. Publish at times people are likely to be reading
- 89. Introduce why your are qualified to comment
- 90. Encourage people to subscribe to your RSS feed
- 92. Use a simple plugin to create a contact formRead: http://www.problogger.net/archives/2008/03/29/20-types-of-pages-that-every-blogger-should-consider/
- 95. Setting up your Wordpress blog
- 96. Thinking About Search Engines
- 97. Writing and Amplifying your Content
- 98. Three Key Takeaways
- 99. Three key takeaways... Use plugins to improve functionality and SEO Amplify your content through SoMe Make your content engaging
- 100. Thank you Andy Bargery Managing Director Klaxon Ltd Tel: +44 (0)20 7193 6627 Email: andybargery@klaxonmarketing.co.uk Twitter: @andybargery Blog: www.klaxonmarketing.co.uk This document is for presentation purposes only and is strictly the copyright of Klaxon Ltd.
Editor's Notes
- Fortunately you can customise your permalink structures inWordpress.
- The important thing is to set your permalink structure and to never change them on that blog.
- Login to your Wordpress installation Open the settings menuClick on permalinksEdit the Custom Structure box – I use post ID and post name
- Copy and past the selection on the next slide into the Update Services box.This is found within the Writing tab under settings in Wordpress
- Look for content inspiration on Amazon by looking at the chapters of best selling books