SlideShare a Scribd company logo
An over view on some of the
overlooked Off page seo technique
Presented By Shibnath ChakrabortyPresented By Shibnath Chakraborty
Old Content Re-write
 We can think about rewriting various types of contents like the web-page contents for a
website, blog content, for E-commerce site- updating the product description etc.
 Content re-write depends on various things
 Creating a new content takes more time than to update the existing one of same type
 Check whether your old content is still Panda proof or not. Check it from
http://www.barracude-digital.co.uk or similar
 Check whether you have maintained the standard proportion of Keywords within it, in
terms of keywords density, proximity, prominence, frequency. Check this from
http://www.seowebpageanalyzer.com/ & http://www.powermapper.com/
Must Do things before final
publish
 Keep the same URL
 Re do your keywords research
 Call to Action button can be included
or modified
 Do not forget to remove the old
comments on the posts
 Remove the social share icons
 Do vast promotion on the social
medias
Advantages of re-write content
 We do content re-write to have
increased traffic, more content
value & get new back-link from
other sites.
 For example:- Suppose we have
written a blog about the topic “Top
10 pop singers of 2015”, then the
post can be easily re-write by
replacing some old names by the
new names and keep the targeted
keywords same.
Guest Blogging and its "How to"
 Probably one of the best ways to get rid of some of the use-less off-page work
schedule
 Through Guest posting we actually do the content marketing that receives visitors
as well as quality back-link form high PA, DA websites
 At first select your niche, then search on the web for the websites that accept
guest post
 Contact the owner of the website that you want to submit a post
 Your appeal will be subjected to consideration
 Try to make your post worthy and fruitful by including quality content
 Prepare the content of 800-1200 words as per standard
 Submit and wait for the approval
Benefits of Guest Blogging
 Quality Inbound Link
 Increased traffic and brand visibility
 Develop Domain Authority as well as
page authority
 Social Media Growth
 Increase Network with like minded
people
 Helps you to know your readers
choice
 Brand Reputation
Brand Promotion through Blog
Community
 The difference between Guest post on blogging
sites and Blogging Community sites is that the
former one asks you to post the content itself
and the later asks you put the URL of an unique
content to be posted
 In the blogging community sites there are
various categories as per your choice whereas
the guest blog sites are niche specific
 Check
https://passiveblogtips.com/communities-to-
promote-your-site/ to check what are the sites
do it for free
Benefits of sharing blog to a community
 Interaction with the bloggers from
different corner
 Reputation if the contribution is made
frequently
 Drive Quality back link
 Drive Quality traffic
 Increase Page authority
 Build trust flow on your website
 Websites need to have a blog section
to get the taste of Blog community
An perspective view on the "How to"
content
 We use “how to” content to let people know about some topics they are interested in
 Generally “how to” contents are posted on the own website’s blog section or on
different sites which accepts posts from the visitors or on the Web 2.0 sites
 Select your targeted keywords carefully
 Look if the keywords have descent search volume
 In SEO perspective "Content is king"
 The focus is not to get back-link only
 Trust build up among readers is very necessary
How to start with your first "How to" content
 Always write for your targeted audience
 Do not forcefully include the keywords
 Forget all barriers of keywords usage. Write your content in a prominent manner
 Do not restrict yourself for particular word limitation
 Include a very catchy title
 Include author bio and the social media icons beside each content
 Share content among social media groups or community
 Include comment section and ask your reader for comment to know how they think
 Do not bother for back-link only, present unique content with promote it
Podcast Submission for an audible
presence
 Podcast in simple sentence, creating an
audio version of anything, it can be helpful
task to do (to share podcast on various
websites) for various projects
 None of the popular SEO blogs talk about
Podcast as a popular off page promotion
work
 This technique can be applied when every
possible steps you did for your off page
promotion and this is the last option you are
having
 Podcast can be created for any projects
depending on its search presence on the
web for the specified terms
"How to" and the benefits of Podcast
share
 At first create an audio format of a video
either in mp3 or other formats
 Not all websites support all format for the
submission
 Back-link can be expected from the
websites where we like to submit the
podcast if we include suitable title and the
description
 Even popularity can also be created if you
have a fan base on social media and you
share exactly what they love
 Refer to
http://www.blogchowk.com/podcast-
submission-site-744.html to find the various
podcast submission websites
A promotion through white paper
generation
 A white paper is an informational document
issued by any small scale or large scale
business organizations to show case their
product or service details in a better way
 White Paper is one of the most effective
ways to track your customer/visitor’s
information
 Attach your white paper in terms of a
document (docx/pdf) to your website
 Provide it for free and ask your visitors to
put their name and mail before they
download the white paper
 Using the visitor's information email
marketing can be planned in future
What are the benefits of White papers
 White paper technique will only
be effective when you have a
huge traffic to your website and
having lower bounce rate
 Helps you with the information
about your potential customers.
 There is no chance of back-link
but huge chance of getting your
brand more noticable
 Apply this type of innovative
technique for better SEO
Following the Add Resource technique
 Adding resource is nothing but to
mention the name or URL of any
website/s from where you have got the
information about your query
 Adding resources can be considered
as one of the off page techniques, for
these the initial description should be
very catchy
 We can add resources in blogs, web
2.0s about our previous posts on the
same topic. We often follow partial
“add resource” technique in case of
bookmarking and micro-blogging
submission
Resource submission procedures &
websites
 There are very few sites where you can submit
your resources, but do keep it in mind, do not
submit multiple resource on same topic. Follow
these below sites:-
 https://www.daviscountyutah.gov/healthresourc
elocator/resources/new-resource-submission
 http://foodsystemsinnovation.org.au/resource-
submission
 http://www.stopbullying.gov/resources/new.html
 https://des.az.gov/about-des/contact-
us/request-to-add-helpful-resource
Making website blog as PDF format
 A fine way to keep a good impression on
your audience. Suppose your website is
having a blog or PPT or any attachment
which can be seen on your website, also
give permission to your audience who are
more interested can download the
attachment/s.
 This can be done only for good audience
experience on your website and make them
remember you for any future task
 The introductory pdf makes your audience
more interested in your service or offerings
Interview submission for brand building
 Interview submission is also one of the
ways to make your brand visible and make
your brand reputation much better
 We should not always try to show that you
are best at your service or show case your
brand
 Share some inspirational quote if possible,
the advantages of availing service from you
 Complete you/company’s profile on all the
leading social networks so that you can
showcase those on your interview
questionnaires
SEO advantage of Interview submission
 Interview submission can be done for
almost all the projects if we get the
complete information as per the
general questionnaires offers by
maximum interview submission sites
 The advantage is we will get back-link
and can expect a bit traffic if we further
submit our interview sessions on the
social media sites
 Credit can be given to the websites
where you are submitting your
interview
 If we search on the web then we will
find some sites related to it
Glossary creation for better user
interaction
 Creating glossary on your website can be
considered as one of the ways to make
your customers more aware about some
unknown terms
 You can redirect your visitor to the
glossary section if they are unaware about
some fact
 This will not help you to get the back-link
but this will make your website’s bounce
rate much lower and help your audience to
stay longer time on your page
 We should focus on sharing information
sometimes rather than focusing on back-
links only
Thank You for your patience
With best regards,
Shibnath Chakraborty
Digital Marketing Executive

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An over view on some of the overlooked off page seo technique

  • 1. An over view on some of the overlooked Off page seo technique Presented By Shibnath ChakrabortyPresented By Shibnath Chakraborty
  • 2. Old Content Re-write  We can think about rewriting various types of contents like the web-page contents for a website, blog content, for E-commerce site- updating the product description etc.  Content re-write depends on various things  Creating a new content takes more time than to update the existing one of same type  Check whether your old content is still Panda proof or not. Check it from http://www.barracude-digital.co.uk or similar  Check whether you have maintained the standard proportion of Keywords within it, in terms of keywords density, proximity, prominence, frequency. Check this from http://www.seowebpageanalyzer.com/ & http://www.powermapper.com/
  • 3. Must Do things before final publish  Keep the same URL  Re do your keywords research  Call to Action button can be included or modified  Do not forget to remove the old comments on the posts  Remove the social share icons  Do vast promotion on the social medias
  • 4. Advantages of re-write content  We do content re-write to have increased traffic, more content value & get new back-link from other sites.  For example:- Suppose we have written a blog about the topic “Top 10 pop singers of 2015”, then the post can be easily re-write by replacing some old names by the new names and keep the targeted keywords same.
  • 5. Guest Blogging and its "How to"  Probably one of the best ways to get rid of some of the use-less off-page work schedule  Through Guest posting we actually do the content marketing that receives visitors as well as quality back-link form high PA, DA websites  At first select your niche, then search on the web for the websites that accept guest post  Contact the owner of the website that you want to submit a post  Your appeal will be subjected to consideration  Try to make your post worthy and fruitful by including quality content  Prepare the content of 800-1200 words as per standard  Submit and wait for the approval
  • 6. Benefits of Guest Blogging  Quality Inbound Link  Increased traffic and brand visibility  Develop Domain Authority as well as page authority  Social Media Growth  Increase Network with like minded people  Helps you to know your readers choice  Brand Reputation
  • 7. Brand Promotion through Blog Community  The difference between Guest post on blogging sites and Blogging Community sites is that the former one asks you to post the content itself and the later asks you put the URL of an unique content to be posted  In the blogging community sites there are various categories as per your choice whereas the guest blog sites are niche specific  Check https://passiveblogtips.com/communities-to- promote-your-site/ to check what are the sites do it for free
  • 8. Benefits of sharing blog to a community  Interaction with the bloggers from different corner  Reputation if the contribution is made frequently  Drive Quality back link  Drive Quality traffic  Increase Page authority  Build trust flow on your website  Websites need to have a blog section to get the taste of Blog community
  • 9. An perspective view on the "How to" content  We use “how to” content to let people know about some topics they are interested in  Generally “how to” contents are posted on the own website’s blog section or on different sites which accepts posts from the visitors or on the Web 2.0 sites  Select your targeted keywords carefully  Look if the keywords have descent search volume  In SEO perspective "Content is king"  The focus is not to get back-link only  Trust build up among readers is very necessary
  • 10. How to start with your first "How to" content  Always write for your targeted audience  Do not forcefully include the keywords  Forget all barriers of keywords usage. Write your content in a prominent manner  Do not restrict yourself for particular word limitation  Include a very catchy title  Include author bio and the social media icons beside each content  Share content among social media groups or community  Include comment section and ask your reader for comment to know how they think  Do not bother for back-link only, present unique content with promote it
  • 11. Podcast Submission for an audible presence  Podcast in simple sentence, creating an audio version of anything, it can be helpful task to do (to share podcast on various websites) for various projects  None of the popular SEO blogs talk about Podcast as a popular off page promotion work  This technique can be applied when every possible steps you did for your off page promotion and this is the last option you are having  Podcast can be created for any projects depending on its search presence on the web for the specified terms
  • 12. "How to" and the benefits of Podcast share  At first create an audio format of a video either in mp3 or other formats  Not all websites support all format for the submission  Back-link can be expected from the websites where we like to submit the podcast if we include suitable title and the description  Even popularity can also be created if you have a fan base on social media and you share exactly what they love  Refer to http://www.blogchowk.com/podcast- submission-site-744.html to find the various podcast submission websites
  • 13. A promotion through white paper generation  A white paper is an informational document issued by any small scale or large scale business organizations to show case their product or service details in a better way  White Paper is one of the most effective ways to track your customer/visitor’s information  Attach your white paper in terms of a document (docx/pdf) to your website  Provide it for free and ask your visitors to put their name and mail before they download the white paper  Using the visitor's information email marketing can be planned in future
  • 14. What are the benefits of White papers  White paper technique will only be effective when you have a huge traffic to your website and having lower bounce rate  Helps you with the information about your potential customers.  There is no chance of back-link but huge chance of getting your brand more noticable  Apply this type of innovative technique for better SEO
  • 15. Following the Add Resource technique  Adding resource is nothing but to mention the name or URL of any website/s from where you have got the information about your query  Adding resources can be considered as one of the off page techniques, for these the initial description should be very catchy  We can add resources in blogs, web 2.0s about our previous posts on the same topic. We often follow partial “add resource” technique in case of bookmarking and micro-blogging submission
  • 16. Resource submission procedures & websites  There are very few sites where you can submit your resources, but do keep it in mind, do not submit multiple resource on same topic. Follow these below sites:-  https://www.daviscountyutah.gov/healthresourc elocator/resources/new-resource-submission  http://foodsystemsinnovation.org.au/resource- submission  http://www.stopbullying.gov/resources/new.html  https://des.az.gov/about-des/contact- us/request-to-add-helpful-resource
  • 17. Making website blog as PDF format  A fine way to keep a good impression on your audience. Suppose your website is having a blog or PPT or any attachment which can be seen on your website, also give permission to your audience who are more interested can download the attachment/s.  This can be done only for good audience experience on your website and make them remember you for any future task  The introductory pdf makes your audience more interested in your service or offerings
  • 18. Interview submission for brand building  Interview submission is also one of the ways to make your brand visible and make your brand reputation much better  We should not always try to show that you are best at your service or show case your brand  Share some inspirational quote if possible, the advantages of availing service from you  Complete you/company’s profile on all the leading social networks so that you can showcase those on your interview questionnaires
  • 19. SEO advantage of Interview submission  Interview submission can be done for almost all the projects if we get the complete information as per the general questionnaires offers by maximum interview submission sites  The advantage is we will get back-link and can expect a bit traffic if we further submit our interview sessions on the social media sites  Credit can be given to the websites where you are submitting your interview  If we search on the web then we will find some sites related to it
  • 20. Glossary creation for better user interaction  Creating glossary on your website can be considered as one of the ways to make your customers more aware about some unknown terms  You can redirect your visitor to the glossary section if they are unaware about some fact  This will not help you to get the back-link but this will make your website’s bounce rate much lower and help your audience to stay longer time on your page  We should focus on sharing information sometimes rather than focusing on back- links only
  • 21. Thank You for your patience With best regards, Shibnath Chakraborty Digital Marketing Executive