1. Daniella Renee 1 of 2
www.daniellarenee.com
222 Grand Ave apt F t: + 1 323 244 1157
Long Beach CA 90803 e: dr@daniellarenee.com
Education and
Qualifications
2003-2005
Brooks Institute of Photography
Santa Barbara CA
BA Still Photography
2000-2003
Long Island University
Brooklyn NY
BS Biology
1995-2000
University of Utah
Salt Lake City Utah
Associates
Skills
Mac proficient
Advance knowledge of Microsoft Excel,
Powerpoint, Keynote & all general
Applications for both Mac & PC
Photoshop, InDesign, Capture One, Bridge.
Film and digital cameras SLR, 4x5, medium
Format, Phase backs. Studio strobe lighting
Motorcycles, Snowboarding, Yoga, Camping
Introduction
Photographer with extensive experience as a Photo Editor and Studio
Manager. Proven results across multiple platforms from product and
lifestyle photography, project management and strategic marketing.
With a comprehensive and distinctive knowledge of the lifestyle/
fashion industries, I am able to offer my services as a Photographer,
Project Manager, Studio Manager and Producer.
My experience as a Photo Editor has proven to be invaluable to my
management development skills. It has given me combined per-
spective of how best to approach both the coordination and man-
agement aspects of a project while still providing the tools and
space for the creative team to make ideas a visual reality.
Attached is a brief selection of my work, feel free to visit
www.daniellarenee.com for my extensive portfolio.

2. Employment History
2005-Present
Daniella Renee Photography
Freelance Photographer
Provided professional commercial
photography services for product &
lifestyle Portfolio site: www.daniellare-
nee.com
•-Work with clients and talent to create
current visually stimulating imagery for
various marketing needs.
-Work corroboratively with client to
develop new campaigns and
innovative ways to reach target market.
-Produce and manage product and life
style shoots including styling, prepping,
travel arrangements, casting,
locations scouting, negotiations, permits
and equipment rentals.
-Create and manage production time
line and involved staff
-Oversee / perform post production
editing
-Obtain creative talent when needed
-Set workable solutions for the clients
individual needs
-Create and manage digital assets
Client List includes:
Tillys
Yoga Glyphs
Audyssey Laboratories
Ferro Cosmetics
ASICS
Omit
686
Baker Boys Distrabution
Deathwish
Shake Junt
Brigada Eyewear
Baker
True Love and False Idols
Etnies / Etnies Girl
Es
Emerica
Costella Handbags
Amity Home
Def Jam
Arrested Development
Technics
Venice Magazine
Vibe Magazine
Source Magazine
Atlanta Peach Magazine
2006-2011
True Love & False Idols
Freelance Photographer & Producer
Hired by the new start up company
to shoot and produce all lifestyle and
product photography. My role in the
company was then expanded to include
video production.
-Worked closely with the Creative
Director and Art Director to fulfill artistic
vision within the allocated budget and
time line.
•-Coordinated pre and post production
for scheduled shoots including
castings, fittings, location scouting,
permits, model releases and agency
matters, equipment rentals, catering,
and transportation.
-Photographed apparel product and
lifestyle images for use in ads, catalogs,
and various marketing tools.
•-Delivered digital proofs, performed
all editing, including image retouching,
color balancing, and preparing images
for printing.
•-Executive produced music video with
“Get Busy Committee” for True Love and
False Idols. http://www.youtube.com/
watch?v=ElWvcf7xT8A
2005-2007
Art Share Los Angeles
Volunteer Instructor
Taught a weekly class to inner city teens
in photography, styling, hair & makeup.
•-The course emphasized on industry
vocabulary and procedures to guide the
teens towards a career in the entertain-
ment industry.
2007-2010
Sole Technology
Photo Editor & Lead Photographer
Recruited by Sole Technology to man-
age the in house photography depart-
ment.
•-Produced and managed marketing
materials for six action sports brands:
Etnies, Es, Emerica, Altamont, Etnies
girl, and 32 snowboard boots.
-•Marketing items included: seasonal
catalogs, POP, Print Ads, trade show
displays, web content imagery, ecom-
merce imagery, posters, SMUs, and
event products.
-•Lead in-house photographer
-•Implemented and managed Sole
Technology’s in house marketing photo
department studio and budget.
•-Produced and manage product and life
style shoots including styling, prepping,
travel arrangements, casting, locations
scouting, negotiations, permits and
equipment rentals.
•-Coordinated catalog schedule time line
and budget.
•-Worked closely with Art Directors,
Team Managers, and Brand Managers
to produce photo shoots of team riders
and products, both domestically and
internationally.
•-Managed Advertising time line, both
domestically and internationally.
•-Negotiated contracts and rates for free-
lance photographers and photo usage.
•-Managed post-production editing re-
quirements with off site retoucher.
-•Implemented software development
for a permanent archiving database.
-Digital Asset Management for distribu-
tor access.
-•Inventoried apparel and shoe rainbow
line samples for photo, public relations
and marketing use.
- Budget allocation
-•Managed 3 in house studio photogra-
phers and 3 action / lifestyle photogra-
phers.
•-Processed invoices for department
Daniella Renee 2 of 2
www.daniellarenee.com
222 Grand Ave apt F t: + 1 323 244 1157
Long Beach CA 90803 e: dr@daniellarenee.com