This document outlines an agenda for a WordPress session that includes: an overview of content management systems and blogging platforms; WordPress case studies and examples; setting up a self-hosted WordPress system; using WordPress features and plugins; tips for blogging; and using purchased WordPress themes. It also discusses deploying WordPress locally for development purposes.
2. Agenda Overview of Content Management Systems and Blogging Platforms Wordpress Case Studies and Examples Registering a Domain & Setting up Wordpress self-hosted system Walk through of Wordpress Features Administration, Themes, Plugins, Post & Pages, SEO etc.. Class Exercise: Download and CustomiseWordpress.org Walk through of Using Wordpress Bought Themes Examples using Woo Canvas Theme
9. Introduction to Blogging Common Blogging Platforms WordPress, TypePad, Blogger Excellent low barrier to entry publishing platform Easy to use CMS system to produce and distribute all forms of digital media – text, audio, video, RSS Very effective way of building engaged community and improving SEO Provides a channel for businesses to use a more informal style to communicate Provides a hub for business to participate in wider conversations and discussion Leave comments, interact, generate interest, etc.. Search Engines Love regularly well formatted updated content Blogs are designed to be part of a connected eco-system which is at the heart of good SEO
10. Blogging Tips Connect to your most important keywords. Important for Search Engine Optimisation Grow the number of influential referral sites. Critical to get authoritative inbound links to your site Create outbound links using relevant anchor text Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. Measure endurance. Measure return visitor and length of time spent on site
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12. Make sure you respond to key people – thos who subsribe and comment
122. Bought Themes Different Licensing and Usage Terms Single Use, Developer, Enterprise Editions Pricing reflects flexibility of usage and provided functionality Provide Out of the Box Design and Functionality Enable easy cutomisation of Themes without having to handcraft CSS code Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuery Sliders, Security etc.. Provide multiple theme templates to facilitate creation of Content Management Systems