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Out of the blog fog

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Welcome to OUT OF THE BLOG FOG: Intro to Blogging with your presenter Chris Brown. This 45-minute podcast and PowerPoint presentation was recorded live on Saturday May 1st at the very first annual PodCamp Cleveland un-conference. To find more sessions from Pod Camp Cleveland ’10, search #PCCLV10 in both twitter and in Google. Audio will be added soon.

Published in: Self Improvement
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Out of the blog fog

  1. 1. OUT OF THE BLOG FOG: Intro to Blogging Presented by Chris Brown May 1, 2010 Welcome to PodCampCleveland
  2. 2. <ul><li>Blogger since Feb 2006 </li></ul><ul><ul><li>www.BrandAndMarket.com </li></ul></ul><ul><ul><li>www.RealCareers.Blogspot.com </li></ul></ul><ul><ul><li>www.NEOhioNews.com </li></ul></ul><ul><li>Just completed 801 st post </li></ul><ul><li>Use blogging to </li></ul><ul><ul><li>Generate leads for my business </li></ul></ul><ul><ul><li>Stay 2 steps ahead of the curve </li></ul></ul><ul><ul><li>Learn new marketing tools </li></ul></ul><ul><ul><li>Meet like minded people </li></ul></ul><ul><li>Own a full service marketing agency </li></ul>
  3. 3. Agenda <ul><li>Self hosted or “Free”? </li></ul><ul><li>WordPress or Blogger or TypePad? </li></ul><ul><li>Pros and cons of various formats </li></ul><ul><li>Parts of a Post </li></ul><ul><li>Setting up your Layout </li></ul><ul><li>Good resources </li></ul><ul><li>How to Measure Readership </li></ul>
  4. 4. Free or Self Hosted? <ul><li>What’s the goal of your blogging? </li></ul><ul><ul><li>Self, fun, keep up with family </li></ul></ul><ul><ul><li>Business, professional, career </li></ul></ul><ul><li>Practice with a free blog </li></ul><ul><li>Move to self hosted later </li></ul>
  5. 5. Which Software to Use?
  6. 6. Formats & Your Layout <ul><li>One, two or three columns </li></ul><ul><li>Header – www.bighugelabs.com </li></ul><ul><li>Widgets </li></ul><ul><li>Comments </li></ul><ul><li>About Me page – why it’s important </li></ul><ul><li>Photo </li></ul>
  7. 8. Parts of a Post <ul><li>Headline </li></ul><ul><li>Date </li></ul><ul><li>Body </li></ul><ul><li>Photo </li></ul><ul><li>Comments </li></ul><ul><li>Tags </li></ul><ul><li>Categories </li></ul>
  8. 10. This is what the Blogger interface looks like
  9. 12. Resources <ul><li>Drew’s Marketing Minute: New Bloggers Toolbox </li></ul><ul><li>Branding & Marketing: Sites for New Bloggers </li></ul><ul><li>Mike Sansone’s Converstations Blog Glossary </li></ul>
  10. 13. <ul><li>Mitch Cantor </li></ul><ul><li>Lorelle VanFossen </li></ul>Check SlideShare.net for awesome WordPress Resources
  11. 14. How to Measure Readership <ul><li># of Comments </li></ul><ul><li># of Subscribers </li></ul><ul><li># of Visitors </li></ul><ul><li>Feedburner </li></ul><ul><li>Google Analytics </li></ul>
  12. 15. How to Get Readers <ul><li>Comment on other blogs </li></ul><ul><li>Ask Questions </li></ul><ul><li>Tweet and Status Updates </li></ul><ul><li>Share real information </li></ul>
  13. 16. More Questions? <ul><li>We’re all learning – in “beta!” </li></ul><ul><li>Visit me at http://brandandmarket.com </li></ul><ul><li>Twitter: ChrisBrown330 </li></ul><ul><li>Have Fun and Good Luck! </li></ul>

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