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In order to identify and appeal to 
my target market I conducted a 
research into what appeal to them. 
To do this I created a short 
questionnaire of 10 questions.
Gender 
Male 
Female 
Age 
11 to 13 
14 to 16 
17 to 21 
22 +
Do you enjoy watching Thriller Movies? 
Yes 
No 
Sometimes/ 
Maybe 
I carried out this research to find 
out how many people enjoy 
watching thriller movies. From 
my results the majority of my 
sample said that they did enjoy 
watching thriller movies. 
Whereas a few people said they 
didn’t or only 
sometimes/maybe.
What is your favourite thriller sub-genre? 
Action 
Conspiracy 
Crime 
Comedy 
Erotic 
Legal 
Horror 
Psychological 
Techno 
Romantic 
Sci-fi 
I carried out this research to find 
out peoples favourite sub-genres. 
From my results I have a 
varied range of answers. 
However psychological and 
action were the most popular. 
Therefore when doing my 
thriller opening I will consider 
using the sub-genre of 
psychological or action as this is 
the most common amongst my 
research.
What types of props interests you in a thriller movie? 
Dolls/Toys 
Knives/Guns 
Scary Masks/ 
Makeup 
I carried out this research to 
find out what types of props 
interests people in a thriller 
movie. From my results the 
most popular is knives and 
guns. Thus in my thriller 
opening I would include 
knives or guns due to this 
research, it would create a 
sense of destruction which is 
evident as a thriller 
convention.
Who would you prefer to be the villain? 
Male 
Female 
I carried out this research to find 
out who people prefer to be the 
villain. From this result the most 
popular is male. Hence in my 
thriller opening I would include 
a male figure that could 
supposedly be the antagonist.
What is your favourite film? 
The Silence of 
the Lambs 
Seven 
Shutter Island 
Inception 
The Dark Knight 
Trilogy 
I carried out this research to find 
out what peoples favourite films 
are. Since this has given me a 
varied range of results, though 
the most popular ones are The 
Dark Knight Trilogy and The 
Silence of the Lambs. From this 
research I would watch the 
opening of the movie and 
consider parts of the movie to 
include into my thriller opening. 
So I have different concepts that 
I could include into my opening.
What type of music would expect to hear in a thriller movie? 
Classical 
Nursery 
Rhymes 
Rock 
I carried out this research to find 
out what type of music would 
be expected in a thriller movie. 
The most common one was 
nursery rhymes. This may be 
because of the psychological 
nature as you wouldn’t assume 
adults to listen to nursery 
rhymes. This would also tie in 
well with the psychological 
sub-genre.
What things interests you in a thriller movie? 
Music/Sound 
effects 
Dialogue 
Special effects 
Lighting 
I carried out this research to find 
out what things interest the 
audience in a thriller movie. 
From this result the most 
popular is music/sound effects. 
As a result I will consider using a 
lot more music/sound effects in 
my thriller openining to intrigue 
my target market.

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Questionnaire Analysis

  • 1. In order to identify and appeal to my target market I conducted a research into what appeal to them. To do this I created a short questionnaire of 10 questions.
  • 2. Gender Male Female Age 11 to 13 14 to 16 17 to 21 22 +
  • 3. Do you enjoy watching Thriller Movies? Yes No Sometimes/ Maybe I carried out this research to find out how many people enjoy watching thriller movies. From my results the majority of my sample said that they did enjoy watching thriller movies. Whereas a few people said they didn’t or only sometimes/maybe.
  • 4. What is your favourite thriller sub-genre? Action Conspiracy Crime Comedy Erotic Legal Horror Psychological Techno Romantic Sci-fi I carried out this research to find out peoples favourite sub-genres. From my results I have a varied range of answers. However psychological and action were the most popular. Therefore when doing my thriller opening I will consider using the sub-genre of psychological or action as this is the most common amongst my research.
  • 5. What types of props interests you in a thriller movie? Dolls/Toys Knives/Guns Scary Masks/ Makeup I carried out this research to find out what types of props interests people in a thriller movie. From my results the most popular is knives and guns. Thus in my thriller opening I would include knives or guns due to this research, it would create a sense of destruction which is evident as a thriller convention.
  • 6. Who would you prefer to be the villain? Male Female I carried out this research to find out who people prefer to be the villain. From this result the most popular is male. Hence in my thriller opening I would include a male figure that could supposedly be the antagonist.
  • 7. What is your favourite film? The Silence of the Lambs Seven Shutter Island Inception The Dark Knight Trilogy I carried out this research to find out what peoples favourite films are. Since this has given me a varied range of results, though the most popular ones are The Dark Knight Trilogy and The Silence of the Lambs. From this research I would watch the opening of the movie and consider parts of the movie to include into my thriller opening. So I have different concepts that I could include into my opening.
  • 8. What type of music would expect to hear in a thriller movie? Classical Nursery Rhymes Rock I carried out this research to find out what type of music would be expected in a thriller movie. The most common one was nursery rhymes. This may be because of the psychological nature as you wouldn’t assume adults to listen to nursery rhymes. This would also tie in well with the psychological sub-genre.
  • 9. What things interests you in a thriller movie? Music/Sound effects Dialogue Special effects Lighting I carried out this research to find out what things interest the audience in a thriller movie. From this result the most popular is music/sound effects. As a result I will consider using a lot more music/sound effects in my thriller openining to intrigue my target market.