Band Image Case Study

1. Little MixBand Image

2. Who are Little Mix?
Little Mix (formerly Rhythmix) are
an English girl group formed in
2011, consisting of members Jade
Thirlwall, Perrie Edwards, Leigh-
Anne Pinnock, and Jesy Nelson.
They were formed exclusively for
the 8th series of The X Factor in
2011 and became the first group
to win the competition. Following
their victory, they signed with
Simon Cowell's record label Syco
Music and released a cover of
Damien Rice's "Cannonball" as
their winner's single.

3. Little Mix – Band breakthrough
• Little Mix were the shows first ever group to win the XFactor. This created a lot
of attention for the group as they received immense loads of publicity; also
through mentor Tulisa Contostavlos.
• “Cannonball”, their debut single topped the UK Singles Chart on 18 December
2011.
• Little Mix made an appearance at the National Television Awards on January
2012.
• The band covered an a cappella version of Beyoncé’s well known "End of
Time" and uploaded it on YouTube; the cover was publically praised.
• On 1 June, a snippet of their debut single "Wings" previewed on chat show
Alan Carr: Chatty Man before its later release date in August.
• Little Mix performed their debut single "Wings" for the first time at the T4 on
the Beach concert on 1 July.
• Their debut album, DNA, was released in November 2012. Nicola Roberts co-
penned a track called "Going Nowhere." on the DNA album. The album
reached #3 in both Ireland and the UK.

4. • January 2013 they signed a record deal with Columbia Records in North
America.
• "Change Your Life" as the album's third single, which charted at number 12 on
the UK Singles Chart.
• 21 March, they announced that their next single, "How Ya Doin'?", would
feature Grammy Award-winning musician Missy Elliott. (Schwarzkopf hair dye
Live Colour XXL would be promoted through their music video for "How Ya
Doin'?" in a new sponsorship deal)
• In March 2013, Little Mix began their first promotional campaign in the US. In
multiple interviews with various websites and radio interviewers.
• In an interview with Digital Spy in March 2013, they stated that they wanted
their second album to have a more R&B sound. Nelson added: "I personally
want to put a lot more dancey stuff in there. As in, one of the songs that
comes on in a club that makes you want to dance.
• 4 October, Little Mix uploaded a video to their official YouTube page,
announcing that their second album would be called Salute and would be
available for pre-order on 7 October.
• The Salute Tour, North American dates were added in April 2014. The tour
began on 16 May 2014 in Birmingham, England at the LG Arena and ended
on 27 July 2014

5. How did the band promote
themselves?