I have used Microsoft PowerPoint presentation and uploaded it to SlideShare to embed it to my blog. The presentation is about audience pleasures and explains how I intend to use them in my music magazine 'POWER'.

1. Audience Pleasures

2. Direct mode of address
• I will use colloquial language and a semantic field for
music and the genre of ‘pop punk’.
• I will use personal pronouns such as
‘you’, ‘we’, ‘us’, etc.
• I will use imagery to address my target audience.
OPPORTUNITY FOR SELF
DEFINITION
• My magazine will offer the opportunity for
independence and individuality in the ideology of
empowering women and avoiding gender stereotypes.

3. GIVING INFORMATION
• I will do this in the form of genre relevant news,
interviews, features, tour dates, etc.
Humour and entertainment
with information
• One of the purposes of a music magazine is to
entertain. I will use a humorous tone within my feature
article.
• Another common example of the use of humour is
through puns. I will use play on words for sell
lines, headings, captions, etc.

4. RITUAL PLEASURE OF CONSUMING
THE FAMILIAR
• I will offer my magazine as a weekly edition, similar
to Kerrang!
• I will offer a subscription to magazine, which will
adhere to the ritual pleasure of consuming the
familiar.
The ADVERTISEMENT OF FREE
THINGS
• I will include free
posters, CDs, downloads, vouchers, and competitions
as the audience receive a sense of being given to.

5. The sense of belonging to a
community of readers
• The shared opinion of taste in music is one way in which the
readers are united. Fans of ‘pop punk’ music are referred to as
being part of the ‘bandom’ (similar to the term ‘fandom’ –see
glossary).
• Methods which allow the readers to communicate exist through
social networking websites Twitter and Tumblr.
• In terms of the contents of the magazine, I will include a feedback
page which readers are able to message (through
letters, emails, and social network websites) their opinions and
offer their voices.
• Similar to the Kerrang! website, I could create comment sections on
the POWER website, where the readers can voice their opinions
and address each other.
• I could extend the brand to other social networks, such as
Facebook, Youtube, Twitter, and Tumble where existing users will
also be able to communicate with an administrator and other fans.