An updated profile of some campaigns I have worked on for the last few years

1. John Mucci
a profile
2015

2. In a nutshell
• I am an
award-winning
MarComm
professional with 25
years experience
producing interactive
new media and web-
based communi-
cations.

3. Career Trajectory
• Theater
• Playwriting
• Teaching
• Writer/Producer
• Corporate TV
• Creative Management
• Events & Training
• Digital Media Production

4. Representative Engagements
• Gartner for
Marketing Leaders
– New product line
– Responsive site
– Interactive
“Transit Map”
– Eloqua marketing
automation

5. Havas Worldwide Digital
• Two major clients:
– Diageo
• Johnny Walker
• Redstripe
• Baileys
• 14 others
– IBM
• Runrate App
• Multilingual sites

6. with Publicis Modem
• A recent engagement for
Heineken’s “Share the
Good” campaign,
managed project with
deliverables in rich media
placement, Flash landing
pages, mobile input, out-
bound HTML, social
networking and Web 2.0
sites (MySpace, Heavy,
ScanScout) sweepstakes,
all in two languages.
Team of 18.
• www.sharethegood.com

7. with LCI Communications
• For Raritan
Computers, marketing
blitz with outbound
HTML, animated
landing pages, direct
mail for each product.
Wrote and project-
managed team of
seven.
• www.raritan.com

8. With Mintz & Hoke
• For Legrand North
America, managing
web presence
migrated from 5
existing sites and
databases into one
cohesive branded
website. Team of 12.
• www.legrand.us

9. with Design Trust
• Hybrid CD-ROM for
Citibank Small Business.
Wrote and project-
managed team of four.
• ConAgra Foods,
database driven web
presence, home to more
than 200 separate
brands. Project-managed
team of 8.
www.conagra.com

10. with ACG Communications
• Web presence for
Searle-Pfizer’s
Celebrex. Outbound
email and cards with
Flash landing page
and video segments.
Managed team of
five.
• Initial animation

11. with AmeriCares
• Managed all web-
based communi-
cations. Outbound
HTML, landing pages,
graphics and photos,
RSS feeds, database
management for 5
websites.
• www.americares.org

12. for MasterCard International
• Wrote / produced
“MasterCard Payroll
Card: A Better Way to
Get Your Pay” for
English and Hispanic
audiences, using the
same bilingual cast
• Both on YouTube

13. with Caribiner International
• Rollout of new branding
for Pricewaterhouse-
Coopers using
synchronous “Digital
Storytelling” with brand
manager and partners.
Wrote and produced with
team of 10.
• Live rollout of Xerox
innovation at COMDEX
with John O’Hurley.
Produced stage and
video segments with
animations.

14. with The Interactive Channel
• Developed “Local
Source” for interactive TV
with Insight
Communications. Local
news, weather, sports for
17 markets. Managed
team of 12.
• Developed relationship
with local newspapers for
daily updates of news in
HTML format through
television

15. The Upshot
• Producer/PM, managing up to 50 people
in five studio locations
• Literate, tech-savvy, over 20 industry
awards for writing / producing
• Media agnostic, creative engagement
• Vertical markets: pharma, nonprofit, IT,
beverages

16. john@jmucci.com
www.jmucci.com