This document discusses the target audience and goals for a proposed rock music magazine. It notes that the target demographic are nerdy or geeky rock fans who feel intimidated by more mainstream rock magazines that focus heavily on sex and drugs. The proposed magazine would have a more subtle cover focusing more on rock music itself. It would aim to fill a gap in the market by appealing to less stereotypical rock fan "urban tribes" and feature a model on the center spread wearing glasses and a casual shirt to represent this "new rock image". The magazine would also aim to inform readers about starting bands and making music.
1. Who would be the audience
for your music magazine?
Charlie Harris
2. Meet Mike
Mike wants to by a
magazine
His into rock and is
looking for something
that represents him
At the shop he is faced
with “Queued Up” and
“Rolling Stone”
He reminds
me of me
3. Gratification theory | Personal Identity
• Mick was a bit nerdy and geeky and wanted that to be reflected in the
magazine
• This happens in real life where rock fans fill intimidated or scared of
by full on “in your face” models, which are the convention of rock
magazines
• Because the target demographic are people like hypothetical mick,
the cover of my magazine is more subtle on focuses le on “sex and
drugs” and more on “rock and role”
4. Urban tribes
• Michel Maffesoli (1985) came up with the idea of he Urban tribe. An urban
tribe is a small group who as similar views and behaviours.
• A lot of urban tribes where there is a rock common interest isn’t catered
for. This means that where there are “tribes” that aren’t stereotypical rock
fans, aren’t looked at- leaving a gap in the market.
• This is timed with the rise of less stereotypical looking rock fans, so the gap
needs to be filled before another magazine aims to target the same
demographic.
• An example of how I’ve tried to target the “new rock image” is on the
centre spread, my model had glasses, is wearing a shirt and is looking
happy. This is compared to in kerrang, the model is dressed in punk rock
style clothing, a chocker necklace and is looking at the camera seductively.
5. Gratification theory | Inform
• According to Gratification theory; one of the reasons for a product to
be made is to inform, that is true here
• On of the cover lines is helping to inform about starting a band,
where as the double page spread is informing about making music
and information behind the song.
• This relates to the target audience as part of the target audience is
people who are/ want to make music. This means that by
having/advertising help about making the next big rock song, the
magazine is attracting their target audience
