COLLEGE: ABES EC, GHAZIABAD # MBA FINAL YEAR # SUBJECT: INTEGRATED MARKETING COMMUNICATION # TOPIC: MUDRA ADVERTISING AGENCY

3. The DDB mudra group, a part of the DDB worldwide communications group (owned
by omnicom group inc, one of the world's largest advertising holding companies), is
india's first and largest integrated marketing communications and services network.
 It was earlier known as mudra communications limited and mudra india.
 Founded in india: 1980, Headquarter: Mumbai, Maharashtra.
 Key People: Mr. A.G. Krishnamurthy- CEO; Madhukar Kamath- Managing
Director since 2003; Sonal Dabral- Chairman & Chief Creative Officer; Pratap Bose-
chief operating officer since july 2008 (also the CEO of DDB mudramax, the experience
& engagement agency).
 Subsidiaries: DDB mudra (influence and behavioral change), DDB mudra max
(integrated engagement and experience), Ignite mudra (partnerships for
entrepreneurs), water, maatra, tribal DDB, RAPP, DDB health & lifestyle.
 Successful campaigns of brands and products such as Rasana, Godrej, Mcdonalds &
Big Bazar.
Mr. A. G. Krishnamurthy
(Founder)

5.  Mr. A.G. Krishna murthy started his advertising career with shilpi advertising in 1976 and moved to reliance industry as
advertising manager for 4 years later he founded mudra communication.
 Mr. A. G. Krishnamurthy founded mudra communication on 25th march 1980. Had only 15 employees, 500 sq.Ft space and rs
40,000 as startup capital.
 In 1990, mudra signed a collaboration agreement with ddb needham worldwide.
 Mr. Krishnamurthy started mudra with only one brand VIMAL 1980 & even launched rasna in 1983. Today it has more than
125 clients.
 In 1995 mr. Krishnamurthy was nominated as the advertising person of the year.
 Within 9 years they were the largest indian advertising agency.
 They have a team of over 1100 employees across 26 offices
 25th march is still celebrated across all mudra offices as mudra day.

6.  Advertising agency is an independent business organizations.
 Specialized in advertising work for advertiser.
 Composed of creative people.
 Undertakes planning, preparing and executing advertising campaign.
 Service organization: work for its clients; understand client marketing
strategy & convert bit into appropriate advertising strategy.

8.  Aircel
 Arvind Stores
 Akai
 Ashok Leyland
 Amway
 Asian Paints
 BPCL
 Bank of Baroda
 Baxter
 Castrol
 Cipla
 Colgate
 Cycle Pure Agarbathies
 Dabur
 Emirates
 Emami
 Federal Bank
 Future Group
 Gillette India
 Godrej
 Gulf Oil
 HDFC Bank
 HPCL
 Hindustan Unilever
 HP
 HUL
 IDBI Bank Group
 ITC Ltd.
 ICICI Prudential Mutual Funds
 Idea Cellular

9.  Jaypee
 Jyothy Laboratories – Henkel
 Johnson & Johnson
 Kalyan Silks
 LIC
 Lavasa
 L&T
 McDonalds
 MSD
 Malayala Manorama
 Mother Dairy
 Nestle
 Nirmal Lifestyle
 Novartis
 PepsiCo
 Peter England
 Philips Healthcare
 Policybazaar.com
 Reebok
 Rotomac
 Sab Miller
 Shell
 Star India
 Standard Chartered Bank
 Symphony
 Tata Communications
 Tourism Australia
 TTK Prestige
 UNICEF
 Union Bank of India
 United Spirits
 Videocon
 Volkswagen
 Western Union
 World Gold Council
 Worldwide Media
 Wipro
 Wrigley
 YOU Broadband
 Zydus

12. Digital
Events & Retail
Print
OOH
Youtube

18.  An advertising campaign is a series of advertisement messages that share a single idea
and theme which make up an integrated marketing communication (IMC).
 Advertising campaigns appear in different media channels across a specific time frame
that often need to be clearly defined.
 Advertising campaigns are developed to achieve a particular goal or a set of goals. Such
goals typically include establishing a brand, raising brand awareness, increasing the rate
of conversions/sales.

19. • DDB mudra's first campaign was the launch of apparel and textile brand Vimal with
tagline ‘OnlyVimal'.
• Second notable campaign was the launch of soft drink concentrate Rasna with tagline
‘I Love You Rasna' in 1983. In 1986, rasna became india's largest selling soft drink
concentrate.
• In 1998 mudra positioned Peter England apparel brand as ‘The Honest Shirt' helping
achieve sales of 2 million shirts.
• Also coined the baseline for LIC, ‘Zindagi Ke Saath Bhi, Zindagi Ke Bad Bhi’ which
continues to be used till today.

20. I Love You Rasna
Mc Donald's Mein Hai Kuch Baat Only Vimal
My Dady Strongest

21.  It was a Mudra that first gave India double spread
colors ads.
 It was Mudra that first Sponsored commercial
telecast of a major sporting event with the India and
West indies Series of 1983.
 It was Mudra that made India's first Telefilm:
JANAM.
 It was Mudra that gave India’s its first academy for
advertising:
The Mudra Institute Of Communication (MICA)