This document provides an overview of Promodome, an advertising agency established in 2004. It discusses Promodome's core services, key people, clients, offices, and recent work. Some highlights include: - Promodome has grown to over 75 crores in annual turnover with divisions in advertising, events, film production, and wedding management. - Sandiip Kapur is the President and has expanded the group into new business areas and a portfolio of top clients. - The agency provides full 360 degree communication services including advertising, media, digital, events, and more. - Key clients include Maruti Suzuki, ONGC, NBCC, Westinghouse, Intel, and government organizations.

1. …and watch it grow

2. Our Group

3. Promodome: The essence
Established in 2004
Entrepreneurial in spirit, professionally managed
Core group: Top flight talent in planning, servicing, creative and media
Belief: We exist to solve communication problems

4. Promodome: Inception and growth
Gained INS Accreditation in 2005
Accreditations on board currently: INS, AIR, DD, IBF
Current group turnover of over Rs 75 crores with independent divisions and
companies in the areas of Advertising, Events and Activation, Film Production,
and Wedding Management
Current Turnover from Advertising: Rs. 50 crores
Expected this year with new client acquisitions: Rs. 75 crores

5. Promodome: Key People

6. Sandiip Kapur, President
Set up Promodome in 2004 after a stint in Sales and Advertising
Expanded the group into new areas with independent divisions and
companies in Advertising, Events and Activation, Film Production, and
Wedding Management
Agency’s Brand Portfolio includes top names from Public and Private sector -
Bata, Westing House, Maruti, Study By Janak, J W Marriott Mussorie,
General Motors, Micromax, HUDCO, NBCC, Power Grid, ITPO, CSIR, DDA etc

7. Sandiip Kapur, beyond advertising
Wedding Starz, a group company, manages celebrity weddings
Promodome Films, established in 2006, is now four productions old
Passionate about theatre, producing plays dedicated to social causes –
in partnership with Mahesh Bhatt

8. Producing films in the most popular genre of cinema – comedy
Started with Apne - Dharmender, Sunny Deol , Shilpa , Katrina etc
Followed by Jugaad, starring Manoj Vajpayee, received critical
acclaim
Next was Naughty@40 starring Govinda

12. Most eagerly awaited: Pranaam Waley Kum,
starring Irfan Khan, Directed by Sanjai Mishra.
Releasing shortly, this multi super star cast
project is a comic caper and a laugh-riot; packs
a socially relevant message in the end.

13. Pranaam Waley Kum

14. Next Venture: Based on a new, path-breaking
story by Mahesh Bhatt, to go into production
towards end of this year.

15. Theatre ventures with Mahesh Bhatt

18. And on March 8, International Women’s Day…

19. 19
This iconic film of 1983 returned as a play

20. Since then, “Daddy” has been staged across India, and
“Janam” is the next Mahesh Bhatt Film to be adapted into
Theatre

21. Rajshekhar Malaviya, CEO
Over 27 years in advertising with agencies like Milestones, Nexus Equity(now BATES 141), F S
Advertising, Joint Communications, Adfactors, Brand Curry
Major clients: India Today Group, Times Group, ONGC, Ministry of Tourism, Madhya Pradesh Tourism , Hot Spot,
Oriental Bank of Commerce Tata Infotech, Relaxo, Aristocrat Whiskey, LML Scooters, Fena, Ericsson Mobiles,
Ambience Mall etc
Experience across multiple brands and product categories – from private sector to public sector and
political parties
Belief: Creative is a mindset, not a department

22. Aman Dhari Sinha, National Creative Director
25 years in advertising
Alumnus of St. Stephens, Delhi
Agencies: Contract, Grey, Mudra among others
Notable campaigns: Orient PSPO, Uncle Chhipps, India Shining, Samsung – Tum Se Hai
Zindagi, Samsung – Jeet lo dil
Brands: ONGC, BSNL, GAIL, Samsung, India Today, GE Money, GSK, Nestle, Orient Fans

23. Aman Dhari Sinha
Work Samples

28. Inderpal Singh Jus, Vice President Creative
Inder, in his own words: At the core of my work
in visual communications are strategic concepts
about brands in usable & accessible manner.
Agencies: Contract, Triton, TBWA Anthem etc

29. Inderpal Singh Jus
Work Samples

45. Vikram Shahdeo, Director Client Servicing
Post graduate in advertising and marketing , 12 years in
the business
Set up Bangalore branch of Promodome, has worked with
Ushak Kaal, Capital
Clients: ONGC. IGL, NBCC, BSNL, Silk Mark, BEML, Intel,
Dell, NEC, Maruti Suzuki, Technopak, CII, ITPO, CSIR
Heading Servicing operations at the agency for last 7 years

46. Promodome: What do we offer?
360-degree communication
From Mainstream to Below The Line communication
Creative solutions to marketing problems – that may or may not be advertising
An entrepreneurial, business approach to advertising

47. Promodome Services
360-degree communication services, including:
• Advertising Strategy & Creative
• Media Planning & Buying across all media
• Digital and social media management
• Corporate Identity
• Designing and Printing
• BTL activation
• Exhibition Design
• Film & AV production
• Market Research
• Event Management

48. Promodome: Key Clients

49. Private Sector
• Maruti Suzuki India Ltd.
• NEC, Japan
• Micromax
• Bata India
• Westinghouse Intel
• Microsoft
• Kaff Kitchen Appliances
• Dilbagh Pan Masala
• TCIL
• Mayar Health Resorts (Three Graces and Amartra spas)
• Confederation of Indian Industries (CII)

50. Private Sector
• Manav Rachna University
• Polycom, UK
• Sri Lanka Tourism
• Vintage Vivah (Homes & Exhibitions)
• Enhance Studio
• Radisson Hotels
• Competent Group
• Venkateshwara University
• Rudra Buildwell

51. PSUS & Government...
• Oil & natural Gas Corporation - ONGC
• National Building Construction Corporation - NBCC
• Indian Trade Promotion Organization (ITPO)
• Power Grid
• Delhi Tourism
• Delhi Police
• Delhi Development Authority
• Rajasthan Tourism
• State Bank of Bikaner & Jaipur
• Bharat Sanchar Nigam Ltd. (BSNL)

52. PSUS & Government...
• Directorate of Information & Publicity, Govt. of Delhi
• Indira Gandhi National Open University (IGNOU)
• RITES
• Railtel
• Rail Land Development Authority (RLDA)
• Directorate of Advertising and Visual Publicity (DAVP)
• Silk Mark Organization of India
• Directorate of Postal Life Insurance
• National Insurance
• Directorate of Income Tax

53. Team Promodome - Structure
CEO –
REPORTING TO MD AND DIRECTORS
Client Servicing
Director
Account Director
(2)
Account
Supervisor (2)
Account Manager
(1)
Account
Executive (4)
Media Manager
Media Executive
National Creative
Director
Creative Head-
Copy
Copy Writer (2)
Creative Head-Art
Art Director (2)
Visualiser (2)
Team of 65+ people across locations and functions

54. Offices Promodome
 Delhi
 Mumbai
 Kolkata
 Chennai
 Bangalore
 Jaipur
Representative offices in
 Dehradun
 Chandigarh
 Hyderabad

55. Recent Creative Work: A Snapshot

56. Brands we have made a difference to
Some case studies

57. Micromax
2009: A new handset brand was launched
The intent: Respond to the consumers’ demand for a
feature- packed phone at affordable prices
First Handset: Feature-packed phone with ONE MONTH
BATTERY BACK UP. A huge benefit to power shortage states
like UP and Bihar where it was initially launched.

58. Initial ads – very local and Indian in
tone and style with product and
features as “Hero”

61. The handset, and hence the brand
were a runaway hit.
Emboldened, Micromax entered new
territories like Punjab and Haryana…

62. Next Model… once again, advertising
was very local in flavour, with the
product and features as hero

64. This model too hit the bulls’ eye

65. Prompted Micromax to set up R&D
and Manufacturing facilities as against
trading of Korean handsets till now

66. Micromax
Brand went Pan India
Giants like Nokia and Samsung felt the heat
The brand went to a million units a year in sales
The proposition “All the Features you want. At your price.”
had delivered big time
Roped in Film Star Akshay Kumar and wife Twinkle Khanna as Brand Ambassadors
for what was now India’s no. 2 handset brand

70. Ad celebrating 1 Million Handsets

72. Subsequent ads celebrating
“India’s very own and most powerful
handset brand”

76. Crossed the ten million handsets
mark faster than we could imagine

77. Today, it’s a brand that has
redefined the handset market in
India

78. Westinghouse
US based appliances company
Launched in India by Promodome - 2012
Launch campaign created by Promodome is
now the template for launch in other countries

79. Launch Campaign

80. Acknowledging the changing Indian
consumer, the launch campaign didn’t
follow the usual pitch from foreign
brands:
“XYZ from US, now in India!”

81. Thus, a teaser campaign –
marrying a prominent American
Symbol with an Indian one

82. Launch ad (Teaser)

84. Launch ad (Announcement)
carrying forward the same theme

86. Follow up campaign:
Ads for individual appliances

92. Result
In just two years, the brand penetrated
various markets and built a sizeable
presence in North India.

93. J W MARRIOTT, WALNUT GROVE, MUSSORIE

96. FUTURE GROUP

98. NEC, JAPAN

99. Equipment ads

102. Hospitality Solutions ad with
endorsement from Hotel Taj

104. Intel

107. KAFF KITCHEN APPLIANCES

114. Mayar Health Resorts (Amatrra & Three Graces)

120. Confederation Of Indian Industry (CII)

121. CII Aero Show

124. CII Auto Expo

127. MARUTI SUZUKI

132. Meena Bazaar

137. Vintage

142. Dilbagh Pan Masala

145. Bharatiya Janta Party

146. Rally Ads

149. Manifesto Ads

152. Polling day Ad

155. BTL Activities

161. Media Accolades

163. AMURA

171. Oil & Natural Gas Corporation (ONGC) Campaigns

172. Campaign I

178. Campaign II

186. HUDCO

190. Promodome BTL: Events, Activation, Exhibition

191. BTL: Services offered
Promotional Marketing
 Road Shows
 Product Promotions
 Brand Building Exercises
Mobile Exhibits
Event Management
 Brand Launches
 Conferences & Seminars
Exhibitions
 Concerts
 Theme Affairs
 AVs, Films and Multimedia Presentations
Merchandising and Printing

192. Our Clients
Our discerning clientele includes some of the big and the best

193. Some recent events
A quick look

194. ONGC Law Meet
July 4 & 5, 2014
Event Location – Westin Hotels, Manesar
Total Audience : 500 plus
 Law meet to debate legal issues confronting the
corporation
 Followed by Live Artist performance in the evening

202. NBCC 53rd Annual Day Event
(25 years of Real Estate Division)
Event Location – Siri Fort Auditorium
 Total Audience : 2000-3000
 Annual Day Cultural evening
 Live Artist performances: Sonu Nigam, Manish Paul

205. Sonu Nigam
Performing

206. Maruti True Value:
India's Biggest Certified Pre-Owned Car Melas
 Organized frequently across North India at different
locations
 Display of certified pre-owned cars, with participation of authorized
Maruti Suzuki dealers.
Promotion: Through Print, Radio, Newspaper inserts as well as phone
calls an text messages
All such fairs see major car bookings and on the spot deliveries

214. Toshiba Notebooks Expo: Pan India
A state-of-the-art mobile Exhibit
6 months promotional campaign for Toshiba Notebooks
Road Shows Across Delhi and North India in phase I
West & South in Phase II
Covering OEM dealerships, corporate sector, colleges and
educational institutions across major towns
Lead generation and sale

216. Intel
• Organization of Intel event and erection of Intel
stall at IITF
• IITF is the largest trade fair in India, held
annually at Pragati Maidan, New Delhi
• Witnesses footfalls of over 150, 000 people
every day, making it a must-be-present event
for products and services

219. Intel Gyan Jyoti
An event organized in association with Delhi Government and
flagged-off by the Chief minister.
To educate govt sector employees & their families about
computers
Thus, trying to boost Intel sales by positioning computers as
an integral part of everyday life.

221. Intel Software Solutions Conference
An event organized for Intel VP’s visit to India
To showcase key software solutions by Intel
B2B event focused at SME and SMB sector
Managed the entire event from Hospitality, travel
to dinner followed by Cocktail

223. IRSTE
• 3rd International Expo for IRSTE
• Held in 2011
• Event organization included erection of stalls,
booths, seminar halls, as well as logistics of
guests and other attendees

224. IRSTE 3rd International Expo 2011

226. Mercedes
• Agency involved in Mercedes Brand launches
and promotions
• The agency involvement ranges from celebrity
engagement to organization of actual event

227. Arjun Rampal Launches Mercedes at Lap

229. Electronics For You
EFY Awards
3rd EFY award at Meridian Hotel, New Delhi
Event hosted by Electronics For You Magazine
Awards for electronic appliances in various categories

231. Rajasthan Divas
Event organized for Rajasthan
Tourism – Cultural Program to
celebrate “Rajasthan’s Heritage”

232. Udit Narayan Performing
at Rajasthan Divas

233. Neha Dhupia at
Rajasthan Divas

234. Cine Bahas Talab
Sept 22, 23, IIC Delhi

235. Cine Bahas Talab
• Two-day Workshop cum conference to commemorate
“Platinum Jubilee of Indian Cinema”
• Participants included leading lights of contemporary
Indian cinema
• Personalities like Anurag Kashyap, Sudhir Mishra,
Anubhav Sinha (Of Dabaang Fame), Richa Chadda
(Fukrey, GOW), Piyush Mishra, Anand L Rai, Swanand
Kirkire, Subhash Kapoor among others
• Event received wide media coverage – covered by TV
channels, web media, print etc

240. Vivaha
• Venue: Ashoka Hotel, New Delhi
• Event to celebrate the fast growing Wedding
Management industry.
• Event included Conferences, exhibition, and
entertainment programmes
• Leading figures from the business shared their
perspective at the event

244. Navy Saliors Entertainment Night -Vizag

245. Shiamak Davar
At Navy Sailors’ night

246. Looking forward to partner you
Thanks for the opportunity