Presentation on mudra comm satish vora


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Presentation on mudra comm satish vora

  1. 1. Presentation onMudraCoMMuniCationPrepared By :Satish VoraShree H. N. Shukla College of Management Studies 1(MBA 1st Sem.)
  2. 2. Introduction Mr. A G Krishnamurthy started his Advertising career with Shilpi Advertising in 1976. Mr. A. G. Krishnamurthy founded Mudra Communication on 25th March 1980. With in 9 years they were the largest Indian advertising agency. They have a team of over 1100 employees across 26 offices. Madhukar Kamath is the CEO & Managing Director of Mudra group. 2
  3. 3. History PointsHe moved to Reliance Industry asAdvertising manager for 4 yearslater he founded MudraCommunication.Mudra Ahmadabad was born with 15employees and Rs.40,000.Mudra launched their 1st ad Vimal in1980.They even launched Rasna in 1983.25th March is still celebrated acrossall Mudra offices as Mudra Day. 3
  4. 4. Company Profile Head Quarter : Mumbai Industry : Marketing and Advertising Type : Privately Held Founded : 1980 MD & CEO : Madhukar kamath Company Size : 501 – 1100 Employees Website : 4
  5. 5. Services offered by Agency1. Total Advertising Services2. Marketing Services3. E-Solution4. Content Business5. Integrated Media Services6. Sales Promotion7. Event Marketing8. Integrated Branding Services 5
  6. 6. The Group offers Integrated Communication Services through Its Platform1. Mudra and DDB (Doyle Dane Bernbach) 6
  7. 7. Memorable Advertising1. Only Vimal 2. Kar Lo Duniya Muthi mein 7
  8. 8. Memorable Advertising 3. My Dady Strongest 5. Mc Donalds Mein4. I Love You Rasna Hai Kuch Baat 8
  9. 9. SW Analysis of Mudra Communication OTSTRENGTH : Satisfying the need. Time Innovative & Creative Quality Global exposure with higher rewards & appreciation. Efficient team working. 9
  10. 10. SW Analysis of Mudra Communication OTWEAKNESS : Pricing strategy. Lack in promotion strategies towards increasing the brand name. 10
  11. 11. SW Analysis of Mudra Communication OT OPPORTUNITIES : Entering in global market to attract global client. Increased brand image though Memorable advertisement. 11
  12. 12. SW Analysis of Mudra Communication OTTHREATS : Stiff Competition from both Domestic & International levels. Changes in test & preferences of clients. 12
  13. 13. Achievements of the Mudra Communication It was a Mudra that first gave India double spread colors ads. It was Mudra that first Sponsored commercial telecast of a major sporting event with the India and West indies Series of 1983. It was Mudra that made Indias first Telefilm JANAM. It was Mudra that gave India’s its first academy for advertising. The Mudra Institute Of Communication (MICA) 13
  14. 14. Awards ReceivedInternational Awards won236.National Awards won 931.They have also wonAgency of the year forseveral years. 14
  15. 15. Any Questions ? 15
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