Mudra Corporation- It Investment

1. MUDRA
COMMUNICATION
S
EMIS-535 : IT Investment

2. Group 08Group 08
Name ID
Yeasmin Sultana 16-013
Imran Reza 16-071
Zakaria Hasan 17-006
Fariba-U-Shah 17-082
Rafia Khan 20-036
Imtiaz Rashid Merit-553

3. IT Investment
 It is term that applies to investing in equipment,
applications, services and technologies
 It is the collection of expenses associated with
acquiring computers, communications, software,
networks and personnel to manage and operate MIS.

4. IT Investment methodologies
 Analytical Hierarchy Process
 Balanced Scorecard
 Critical Success Factors
 Decision Theory
 Accounting Rate of Return
 Delphi Method
 Satisfaction and Priority Survey
 Game Theory
 Payback Period
 Information Economics

5. MUDRA COMMUNICATIONS
 Mudra Communications Limited now known as Mudra
India
 Advertising, Communications and Brand Management
Headquarters Ahmedabad, Gujarat
Industry Marketing and advertising
Type Private company
Status Operating
Established 1980
CEO Madhukar Kamath
Employee Size 1000 employees
http://ddbmudragroup.com/ http://ddbmudragroup.com/

7. THE C.T.O.
 Sebastian Joseph
 Chief Technology Officer of DDB Mudra Group
 Visionary and Goal Oriented IT Leader
 Experience in planning, developing and implementing
cutting edge solutions to address business
opportunities
 29+ years of diversified experience in IT
 Achieved multi-million cost savings in operations
management

8. Enterprise Systems in Services
 Large-scale application software packages that
support business processes, information flows,
reporting, and data analytics in complex
organizations.
 Packaged Enterprise Application Software (PEAS)
 Originated from Material Resource Planning (MRP)
 Three major modules (types):
1. Enterprise Resource Planning (ERP)
2. Supply Chain Management (SCM)
3. Customer Relationship Management (CRM)

9. Enterprise Resource Planning
(ERP)
Systems It refers to automation and integration of a company's
core business to help them focus on effectiveness &
simplified success
 Top ERP Trends are :
1. Mobile ERP
2. Cloud ERP
3. Social ERP
4. Two-tier ERP
 Two new models of ERP :
a) Open Source ERP
b) Software-as-a-Service (SaaS)

10.  Major Advantages of ERP systems:
 Integration across all business processes
 Automation enhances productivity
 Increase overall performance
 Quality Reports and Performance Analysis
 Integrates across the entire supply chain

11. IT at MUDRA

12.  Limitations found by Sebastian Joseph :
1. Systems were heterogeneous
2. Less costly but more complex systems
3. Limited access to IT
4. Limited (No) Budget for IT
5. Complexity affecting productivity
6. No inter-system communication
7. Lack of Co-ordination among 8 major branches
8. Manual Workflow Processes
9. Inefficient processing and flow of data and information
 Sebastian Joseph’s decision- Developing a WEB BASED
ERP(MBOSS)
 Mudra Business Operation Support System (MBOSS)

13. MBOSS
 Outsourcing was costly and there was no
experience to develop In-House
 The decision was- “The ES package would be
built by freelance developers working within
Mudra’s premises under the supervision and
control of Mudra’s IT team”

14.  Mudra Business Operation Support System (mBoss)
was the substratum of the package
 Three Primary Modules-
1. Financial Accounting system (dealing with
accounting transactions),
2. Client Servicing system (dealing with both client
servicing and media planning) and
3. Unix System (for accessing the historical data from the
old database).
 It consisted of more than 300 forms for capturing
accounting and operations transactions.
 There were also 500 reporting/retrieval screens, which
were largely for interfaces with clients and vendors.

15.  mBoss would be reinforced over time with a host of
modules, such as :
 mTract (a studio workflow management system which
would make project management even more
transparent),
 eHRMS (an HR portal),
 mTime (tracking time spent on various types of resources
which would deepen the sophistication of analysis that
could be performed),
 mBusy (budgeting based on historical),
 Light House (pitching for new business developments),
 mCRM (client-wise and brand-wise asset management)
 Light Box (knowledge management).
 The ultimate module was Mudra One View, a corporate
dashboard providing pre-defined key performance
indicators (KPIs) to business heads by extracting data
from multiple business applications and presenting it in
an aggregated form.

17. IT Architecture after
applying MBOSS

18. Return on Investment (ROI)
 Joseph had considered five key result areas (KRAs):
I. Automation and integration of business processes
- Faster/ Increased Productivity/Mobility
II. Operational Ease- (Relocation of Media Plans & b.
Facilitation of mid-course corrections )
III. Governance Protocol
IV. Flexibility
V. MIS for decision support

20. Barriers Faced by Sebastian
Joseph
 Implementation Planning
 Process Modifications
 Infrastructure Investments
 Historical Data
 IT Manpower Planning