Shashwath R Rao11BM60115Under the guidance ofProf.Prabina Rajib
RK SWAMY BBDOAn advertising agency, rankedconsistently among top 10 in India.•R K SWAMY Advertising Associates PrivateLtd. opened for business on April 3, 1973•Joined hands with the BBDO WorldwideNetwork in 1986, long before such tie-upsbecame the trend in the industry.
PURPOSER K SWAMY BBDO has a simple goal:To assist Clients by developing solutions to their marketingcommunication problems and providingthe intelligence and support to help them reach their goals.
R K SWAMY BBDO is an Agency of the BBDO WorldwideNetwork.•BBDO is wholly owned by the Omnicom Group Inc, theworlds leading marketing communications group, BBDO isranked among the top three agency networks in the world. Itsoffices span 250+ cities across 70+ countries.•BBDO serves the marketing communication needs of leadingcompanies like Pepsico, DaimlerChrysler, Mars,Wrigleys,Sainsburys, Guinness etc.• BBDO is arguably the most creative global Agency network,having won more awards in the leading shows of the yearthan any other network.
CLIENTS Corporate TitanAirline & Hospitality United SpiritsAir India NTPCMercure Homestead Residences EducationAutomotive & Related Indian School of BusinessMercedes-Benz India Ltd CMS InfosystemsPiaggio VehiclesSuzuki Motorcycles Financial Services Life Insurance CorporationVolvoline Cummins NABARDConsumer Durables Reserve Bank of IndiaHawkins Cookers State Bank of IndiaOrient Fans FMCGFaber Castell Mars - SnickersNilkamal Moods CondomsSinger Sewing Machine Rasna
COMPETITORS•Ogilvy & Mather•JWT•Mudra Communication•McCann Erickson India Ltd.•Leo Burnett India Pvt. Ltd
SERVICESAdvertising and CreativeMarket ResearchInteractive Services
HANSA RESEARCH – THE RESEARCHARM OF RK SWAMY BBDO•Hansa Research is the fastest growing market research Companyin India,•Hansas Research solutions include brand health measurementand tracking, customer satisfaction measurement, advertising pre-testing, advertising effectiveness measurement, product testing&concept testing•In partnership with Media Research Users Council, HansaResearch conducts the worlds largest Media Research- IndianReadership Survey - with an annual sample size of over 250,000covering Urban and Rural India.
PROJECTS(PROBABLE) …….(CONTD)2.Interactive Services Leverage the online medium effectively to meet clients marketing objectives. To do this we offer Strategic Services, Creative Services, Marketing Services & Performance Analytics. Whether used individually or holistically each service builds brand promise online.
REFERENCE1. RK SWAMY BBDO Official Websitehttp://www.rkswamybbdo.com2. Philip Kotler(2011), Principles Of Marketing, Delhi CA: Pearson3. WIKIPEDIAhttp://en.wikipedia.org/wiki/BBDO4. THE STEPS IN MARKETING RESEARCH PROCESShttp://researchml.org/the-steps-in-marketing-research-process/Accessed on : 12th April 2012 THANK YOU!