Rediffusion-Y&R is an Indian advertising agency founded in 1973 in Mumbai by three stalwarts: Diwan Arun Nanda, Ajit Balakrishnan, and Mohammed Khan. It is part of the global Young & Rubicam network with over 6,500 employees worldwide. Notable campaigns by Rediffusion-Y&R include ones for brands like Hamdard, Eveready, and Magnetic Maharashtra, the latter conceived to promote Maharashtra as a leading investment destination in India.

2. Team Work By

4. Overview &
History
Rediffusion-Y&R Pvt. Ltd.,
a communication agency, provides strategic,
media, and creative solutions to clients in India
and internationally.
The company was founded in 1973
and is based in Mumbai, India with additional
offices in Delhi, Kolkata, and Chennai.

5. Founders
One evening in 1973, three leading
stalwarts of advertising came together
to discuss the state of creativity in
advertising.
The three people,
Diwan Arun Nanda,
Ajit Balakrishnan,
Mohammed Khan,
came up with a game plan – to start
their own advertising agency,
Rediffusion.

6. Mohammed Khan,
Diwan Arun
Nanda

7. GLOBAL NETWORK :
Rediffusion- Y&R is part of the
Young & Rubicam network,
a globally leading creative company with
187 offices and 6,500 employees in 91
countries around the world.
Indian Network
Rediffusion- Y&R is among India’s top
communications agencies, Its roster of clients
includes some of the biggest brands in India
such as Tata Motors, ITC Stationery, Eveready,
and more.

8. VISION & MISSION:
MISSION:
To create outstanding communication that is
strategically sound and develops iconic brands for the
clients...
VISION:
The vision is to become the most sought-after creative
communications agency in the country.
As custodians of their client brands, they are committed to
working with so much passion, knowledge, and ownership
that they take charge of the brand.

9. Notable Personality
Diwan Arun
Nanda
CHAIRMAN &
M. DIRECTOR
Diwan Arun Nanda is the Chairma
M. Director of Rediffusion-Y&R. H
industry veteran with over 40 yea
experience in communication, ma
and advertising.
A Gold medalist from the first bat
Indian Institute of Management, A
He has been awarded the AAAI- P
Award for his outstanding contrib
Indian advertising.
Mr Nanda has been felicitated wit
Distinguished Alumni Award by
Loyola College, Chennai, and
IIM-Ahmedabad .

10. RAHUL
JAUHARI
CHEIF CREATIVE OFFICER
Rahul, in his 18 years of
stint in the industry is
behind visible brand
work across leading
agencies like Mccann
Erickson, Lintas, Everest
and now in Rediffusion
Y&R.
His brand experience
spans Airtel, Tata Motors,
Volvo, General Motors,
Hindustan Times, Onida,
Gillette any many more.
Rahul and his team have
helped build SAB TV from

11. NAVONIL
CHATTERJEE
CHIEF STRATEGY
OFFICER
He has been Featured in the Hong
Kong based Media magazine as
one of Asia’s Top 10 Young Account
Planners in 2006.
He wons gold in New York AME, gold
in PMAA, silver and bronze in Asian
Marketing Effectiveness Award.
Navonil has headed the planning
function across clients like Hindustan
Unilever, Levi’ s, Pepsi, Godrej, Madura Garments, ITC, United
Spirits Limited (USL), United Breweries (UB), ING Bank and
Landmark Group to name a few.
Navonil is also an occasional
faculty at ISB Hyderabad, IIM Bangalore and IIM
Indore .

12. JAIDEEP
MAHAJAN,
NATIONAL CREATIVE
HEAD
Jaideep Mahajan aka JD comes
with a 100 plus International
& National Awards and big brand
work to his credit.
His recently launched Dabur Vatika
Shampoo ‘Brave & Beautiful’ campaign
was one of the most talked about
2014-15 campaign in India.
He launched Airtel in Sri Lanka
with outstanding results – 75,000
bookings made on the day of
launch.
JD is a Bachelor of Fine Arts –
Applied Art, College of Art, and
Delhi and did his Surface Designing
Program from NIFT Delhi.

13. Adv. Analysis &
Awards

14. Hamdard had recently announced that it would like to
target youth for its popular brand, Rooh Afja Fusion.
The tagline of the product “Go Red”
Connect the youths with its trusted
Brand name and also pronounceable.
Pranav Sharma, CD of this ad. Says RoohAfza
Fusion delivers on all fronts – the same heritage taste, tangy
fruit juices, and in a format that enables ease, convenience
and injects that required ‘coolness’ to the brand. This is
going to be a category shaker."

15. And the
final figure
after One
season sale.

16. Evereadyhas been in the
business of LED products for
the past one and half years and
has established a comfortable
position in this category. It has
been offering the brightest range
of Eveready LED products that
offers maximum quantum of
light per watt.

17. Nilanjan Dasgupta- Executive Creative Director, said,
“The creative challenge was to stand out in the clutter in 5
secs. So we took sunflower route while differentiating
between ordinary LEDs and Eveready LEDs. It also made
sense because our USP has been the “Brightest
LED.”

18. Suparna Mucadum- Vice President, said, “The idea
behind this campaign was to interestingly portray the
product promise of it being the Brightest LED , connect
the product with daily life and with Akshay Kumar
as the brand ambassador it was only an advantage to
create a little humour in the communication.

19. ‘Magnetic Maharashtra’
The ‘Make in India Week’
which is being held in Mumbai will
be showcasing India's potential in
the manufacturing sector.
The campaign for this mega event
has been conceived by Rediffusion
Y&R. For the ‘Make in India
Week’ campaign,
Rediffusion created a unique
symbol – The Laman Diya, a
representative of auspicious
beginnings, peace, prosperity and
growth.

21. Maharashtra has always been the front-runner
when it comes to industrial development.
In order to build the ‘Magnetic Maharashtra’
brand and promote Maharashtra as the leading
investment destination for potential investors
globally, Rediffusion conceived and created a
unique campaign.
It pulls the world to itself because of its
capabilities be it power, land, people or
connectivity. It is indeed a magnet. The brand
film offers to its investors and concludes with
the line “Unnati ka Savera, Magnetic
Maharashtra yeh Mera”.

22. Rediffusion - Y&R
wins Larsen & Toubro's
creative mandate.
Rediffusion & O&M
Kolkata win Agency of
the Year (India) at Srijon
Samman Awards.